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© 2014 Burning Glass Technologies Matching People & Jobs Reemployment & Education Pathways Resume Parsing & Management Real-Time Jobs Intelligence Matching People & Jobs Reemployment & Education Pathways Resume Parsing & Management Real-Time Jobs Intelligence October 30, 2014 Burning Glass Technologies Labor/Insight™ Answers Specific Needs by Community Colleges for Labor Market Information PRESENTED BY: James Shanahan, Ph.D., Shanahan Resources, Inc. Kelly R. Bailey, Burning Glass Technologies
2 >We want Labor/Insight™ colleges to make maximum use of this unique and powerful system of data on Labor Market Demand. >We will provide real examples of how Labor/Insight™ was used to address pointed needs for better/actionable data on labor market demand. What is Planned for This Session © 2014 Burning Glass Technologies
3 >We will emphasis the importance of framing the need statement and research questions before beginning analysis. >We will focus on real cases where what colleges need to know starts with matching skills developed by students against those employers are seeking. What is Planned for This Session (cont.) © 2014 Burning Glass Technologies
4 >We have compiled a database of over 150 million job listings, updated daily from roughly 40,000 websites >Database includes listings from major job boards, newspapers, government agencies, and a broad array of small-, medium-, and large employers >51% of sites we visit produce 20 or fewer jobs, reflecting the strong representation of the small businesses driving economic recovery. >76% of our sources are employer sites. >We leverage patented text mining to code 70+ data elements to render detailed skills-level intelligence >Who’s hiring and where? >What jobs are in demand? >What skills and credentials do employers require for those jobs? >Historical data available back to 2007 © 2014 Burning Glass Technologies About Labor/Insight™ from Burning Glass
5 >Burning Glass’s Labor/Insight™ is a powerful source of information on what employers need from new hires. >These data can be used to inform a wide variety of questions that colleges have when the goal is to better align their career and technical education degrees and certificates with in-demand jobs and skills. >But, just how do we go about this? Often Educators Encounter Difficulty in Finding Data They Need to Drive Decisions © 2014 Burning Glass Technologies
6 Typical Reasons Why Community Colleges Need Specific Labor Market Analysis © 2014 Burning Glass Technologies
7 Case 1: Major and Courses Suffering Declining Enrollment © 2014 Burning Glass Technologies
8 >“We are considering packaging our quality courses as a certificate or option within one of our Manufacturing Engineering Technology (MET) degrees. But, we are having a difficult time enrolling students into the Quality Program and need to understand if there is really an industry demand (as we think) or if the industry is changing ;(now everyone learns/is responsible for quality principles as part of the their job) or if the market is truly saturated. >In recent years, it appears that demand for traditional quality discipline learning interest – at college level, course enrollment has been on decline. We would like labor demand data on ‘quality technician’ jobs in design and development, manufacturing and production or calibration and service industry. >If you could share such data it will help us to redesign the quality program contents and delivery structures and encourage focused marketing to fulfill the emerging needs.” Why Are We Seeing These Trends? © 2014 Burning Glass Technologies
9 >Are Quality Skills emerging as in demand within a broader range of positions—what are the occupations now demanding these skills? >Is Quality control still a primary responsibility for specific occupations that remain in demand—how many of these jobs are technician level? >Do the number of new job ads, emphasizing Quality Skills, suggest that these skills remain important to employers? Three Possible Questions are Posed © 2014 Burning Glass Technologies
10 Two Separate Strategies Were Used to Assess Demand >The first was to start with searching for jobs that utilize skills of “quality assurance and control”. This definition of “quality” courses seems closest to those of concern to college; many other seem inappropriate such as “air quality” or “data quality”. >The second, more narrow, way to search for job postings would be to search using “Quality Technician” as the job title. © 2014 Burning Glass Technologies
11 >505 Job Postings in Last 12 Months by employers in Manufacturing >Occupations are defined using BLS’s Standard Occupational Classifications >Cleveland MSA Occupations with Greatest Demand for Quality Assurance in Manufacturing Sector © 2014 Burning Glass Technologies
12 Quality Inspector/ Technician rather than Inspectors, Testers, Sorters, Samplers, and Weighers—this is closer to language employers use. Always Check to See if BG Occupational Titles Are More Employer-Friendly © 2014 Burning Glass Technologies
13 Clearly, though three of these match closely to jobs where quality assurance and control is a major, if not primary, job responsibility: >Quality Inspector/Technician—“Inspects and evaluates products according to company quality control standards. Inspects goods or packaging in a production or manufacturing facility.” >Quality Control Analyst—In the biotech and medical device industries, works in laboratories performing biological, microbiological, and chemical tests on products and materials. >Quality Manager—Manages quality control in an organization or for a project. >Validation Engineer—Evaluates and maintains machinery and equipment used in manufacturing and supervises workers that use and repair the machines. Limiting Occupations to Those Most Often Requiring Quality Skills © 2014 Burning Glass Technologies
14 Only 3 in 10 Ads mention any certification for these positions—either as required or preferred. >No strong preferences for particular certificates What About Industry Certifications? © 2014 Burning Glass Technologies
15 Case 2: What Career Employment Opportunities Best Match the Skills Student Develop in Our Major? © 2014 Burning Glass Technologies
16 Associate Degree in Network Communications Tech Where are the gobs for graduates from your college degree programs? With Labor/Insight™, you can identify jobs that require many of the skills taught in specific college majors. >Example: Network Communication Technology Major >This program prepares students to design, install, configure, test, and support business networks. Primary focus will be on network servers, network operating systems, network services, client workstations in an integrated and converged services environment. © 2014 Burning Glass Technologies
17 >From 43% to 72% of all postings for these positions reference skills that are part of the Network Administration or Security Skill Sub- cluster of IT Skills. >These jobs are most aligned with the major Network Communication Technology Systems. Top Four Computer/IT Occupations Seeking Network Administration & Security Skills © 2014 Burning Glass Technologies
18 >These specific skills listed in the job ads which most often are seeking applicants with Network Administration and Security Skill sets. >Confirmation that we are isolating those jobs closely aligned with graduates of the college program Specific Skills Listed for the Top Four Occupations © 2014 Burning Glass Technologies
19 Case 3: Employers Complain About Not Being Able to Find Qualified Applicants with Software Engineering Skills © 2014 Burning Glass Technologies
20 >Companies use software to design, operate and maintain automation and controls necessary for the manufacturing process; >Companies use those systems in the manufacture of their final products; >Companies that manufacture software-enabled or “smart” components and products; >An active IT/software business sector, including companies that work as contractors to manufacturers and that make commercial software products; >Other sectors with extensive software needs, such as financial services and health care. Software Engineering Plays an Important Role in Many Northeast Ohio Industries © 2014 Burning Glass Technologies
21 Questions That Need Answers >Is there a gap within the region between the demand for workers with an emphasis on software engineering and the supply of qualified applicants? >How is the demand for software engineering skills influencing traditional jobs in IT and engineering? >Are the skills most important to employers the same for manufacturers as for the software development firms? >What are the complementary skills that today’s jobs in software engineering require? © 2014 Burning Glass Technologies
22 NE Ohio Jobs Seeking Software Engineering >Two-thirds of postings are captured by these titles >Software Engineer and Network Engineer are top titles >If we classify by Standard Occupational Titles, almost all are Software Developers, Applications Specialists; this masks the diversity of actual assignments employers need to have performed © 2014 Burning Glass Technologies
23 Who Has Jobs in Northeast Ohio? >Many postings do not identify employer name— slightly more of these postings do >Rockwell and Diebold by far had the most job ads since last March >Not all are in manufacturing— Professional, Scientific and Technology Services >These companies are the best prospects for engaging to discuss issues around talent acquisition © 2014 Burning Glass Technologies
24 Skills Employers Include in Job Postings in NE Ohio >Not surprisingly, the most commonly mentioned skills are IT-related. >However, aside from software engineering, no specific skill is listed in more than 23% of the postings, and many are listed less than 10% of the time. >The diversity of specific skill needs will make it difficult to match against the region’s college programs, and not all can be included in specific majors. >However, these make for a useful list for discussions among employers and educators. © 2014 Burning Glass Technologies
25 >Most college majors are designed with careers in mind, not specific occupations; the better approach is to search by skills. >Only Labor/Insight™ allows you to search by skills embedded in recent job postings >Appropriate use of Labor/Insight™ requires repeated use and ability to make judgment calls about the data results. >Analysts usually need to better understand labor market economics, and may need some help to learn how to use Labor/Insight™ as I have demonstrated. >Burning Glass can help your campus move forward. Summing Up © 2014 Burning Glass Technologies
26 >With the three case examples in mind, what specific needs do you have? >How are you currently using Labor/Insight™ within your college? >What help would you like from Burning Glass? Discussion © 2014 Burning Glass Technologies
27 © 2013 Burning Glass Technologies About Burning Glass Burning Glass’s tools and data are playing a growing role in informing the global conversation on education and the workforce by providing researchers, policy makers, educators, and employers with detailed real-time awareness into skill gaps and labor market demand. Burning Glass’s job seeker applications power several government workforce systems and have been shown to have substantive impact on reemployment outcomes and on labor market literacy. With headquarters in Boston, Burning Glass is proud to serve a client base that spans six continents, including education institutions, government workforce agencies, academic research centers, global recruitment and staffing agencies, major employers, and leading job boards. For More Information Kelly R. Bailey t +1 (732) Jim Shanahan, Ph.D. 1(727) Shanahan Resources, Inc. shanahan/10/71a/6b6
© 2011 Burning Glass International Inc. – Proprietary and Confidential Matching People & Jobs Reemployment & Education Pathways Resume Parsing & Management.
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