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Does Social Media Matter? Just ask these people: Partially Adapted from a Report by Ryan Broderick and Emanuella Grinberg, BuzzFeed/CNNRyan BroderickEmanuella.

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Presentation on theme: "Does Social Media Matter? Just ask these people: Partially Adapted from a Report by Ryan Broderick and Emanuella Grinberg, BuzzFeed/CNNRyan BroderickEmanuella."— Presentation transcript:

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2 Does Social Media Matter? Just ask these people: Partially Adapted from a Report by Ryan Broderick and Emanuella Grinberg, BuzzFeed/CNNRyan BroderickEmanuella Grinberg Carly McKinney, a tenth-grade math teacher, had controversial Twitter account that the school she worked for Twitter account

3 Personal Horror Stories? Anyone care to Share? Skyping at Work Example Entrepreneurial Boo-Boo

4 Just the Facts: CareerBuilder.comCareerBuilder.com conducted a survey in 2013 that asked 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process. Results: 37% of employers use social networks to screen job candidates Of these: 65% see if the job seeker seems professional 51% check if candidate is a good fit for company culture 45% want to learn more about seeker’s qualifications Some motivations include: “to see if the candidate is well-rounded” “to look for reasons not to hire the candidate” 34% of employers who scan profiles found content that caused them not to hire candidate. About half of those didn’t offer position because of provocative or inappropriate photos and info; 45% chose not to hire because evidence of drinking and/or drug use Other reasons they decided not to offer the job: candidate’s profile displayed poor communication skills; bad mouthed previous employers; made discriminatory comments; lied about qualifications; connections to questionable friends or family members.

5 ADVICE FROM EMPLOYERS “If you choose to share content publicly on social media, make sure it’s working to your advantage.” “Take down or secure anything that could potentially be viewed by an employer as unprofessional.” “Share content that highlights your accomplishments and qualifications in a positive way.” “The information you provide online about your job background and accomplishments should also be consistent.” “Don’t assume an employer will only be checking you out on LinkedIn. They may also check Facebook, or even Twitter, Instagram, Vine, and Google+.” “The story you tell on each site should be pretty much the same, although it’s fine to adapt the material for the site.”

6 Be Proactive! Hiring managers aren’t just digging up dirt---- they want information that could give an advantage. CareerBuilder found 29% of hiring managers found something positive that drove them to offer the candidate a job. What did they like? Good feel for the candidate’s personality. Profile conveyed a professional image. Background information supported professional qualifications. Other people posted great references about the candidate. Profile showed job seeker is creative, well-rounded, or has great communication skills.

7 Work it! Job seekers shouldn’t just focus on hiding or removing inappropriate content. Work on building strong social networks and creating online profiles that do a really good job of representing their skills and experience in the workplace. Bring a valuable LinkedIn presence. According to CareerBuilder: “Job seekers who are silent or invisible online may be at a disadvantage. They need to engage on social networking sites to increase their visibility and searchability with prospective employers.” Participate in group discussions in your area, share your expertise, point someone to an article. You have to work it. Be the expert they are seeking.

8 Create a Socially Engineered Profile in Social Media

9 Practical Pointers Facebook Twitter LinkedIn Google+ Flickr Instagram Vine Reddit

10 FACEBOOK 1) Update your Privacy Settings (Future Access)

11 FACEBOOK 1b) Update your Privacy Settings

12 FACEBOOK 1c) Update your Privacy Settings

13 FACEBOOK 2) Remove the ‘Unhelpful’ stuff

14 FACEBOOK 2) Remove the ‘Unhelpful’ stuff Remove Likes, Tags from Photos, Comments, connections to sketchy characters.

15 FACEBOOK 3) Limit Access to Old Posts

16 Old Posts

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18 Twitter Twitter is Generally Public! (and forever) A Few General Steps to Take: Update Who You Follow to Remove Trashy Ones and Add Professionally Relevant Ones Make sure your handle is Professionally Acceptable…I have seen some crazy ones Be sending out professionally helpful Tweets relevant to your area Turn off Location Services for Tweets. You never know who is checking

19 Twitter Twitter Fixes for Privacy

20 Twitter Twitter Fixes

21 Twitter Delete Old Tweets They are gone from your Timeline But Still in Cyberspace

22 Twitter Deleted Messages That Are Still Around

23 Twitter If Your Twitter is Really Bad: They are gone from your Timeline But Still in Cyberspace You can: 1)Update your Profile Details 2)Delete Your Account 3)Open a new Account that you Associate with your Professional Life. Unless you have a very unique name or are a celebrity, this is very possible 4)Many People have a Private Account and a Public Account

24 Services that Collect Every Tweet And Permanently Store Them

25 Other Services LinkedIn Google+ Flickr Instagram Vine Reddit

26 So, Now is All Clear? You have more Privacy, but anything ever posted could still be out there. Posts and photos get reposted, retweeted, stored in other services, and so forth. So, you never really know…but, being proactive is much better than just letting things slide…. From: K-State Passouts (on Twitter)

27 \ Slide Backgrounds from: PresenterMedia.com 4416 S. Technology Dr Sioux Falls, SD Bottom Line Be Proactive Do the Best you Can to Develop Your Digital Identity Good, Consistent Social Media can Help Remove the Bad the best you can Employers Don’t Want to Hire a Social Media Time Bomb Waiting to Happen!

28 From this To this

29 QUESTIONS AND COMMENTS


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