Presentation on theme: "Does Social Media Matter? Just ask these people: Partially Adapted from a Report by Ryan Broderick and Emanuella Grinberg, BuzzFeed/CNNRyan BroderickEmanuella."— Presentation transcript:
Does Social Media Matter? Just ask these people: Partially Adapted from a Report by Ryan Broderick and Emanuella Grinberg, BuzzFeed/CNNRyan BroderickEmanuella Grinberg Carly "@CarlyCrunkBear" McKinney, a tenth-grade math teacher, had controversial Twitter account that the school she worked for discovered. @CarlyCrunkBearcontroversial Twitter account
Personal Horror Stories? Anyone care to Share? Skyping at Work Example Entrepreneurial Boo-Boo
Just the Facts: CareerBuilder.comCareerBuilder.com conducted a survey in 2013 that asked 2,303 hiring managers and human resource professionals if, how, and why they incorporate social media into their hiring process. Results: 37% of employers use social networks to screen job candidates Of these: 65% see if the job seeker seems professional 51% check if candidate is a good fit for company culture 45% want to learn more about seeker’s qualifications Some motivations include: “to see if the candidate is well-rounded” “to look for reasons not to hire the candidate” 34% of employers who scan profiles found content that caused them not to hire candidate. About half of those didn’t offer position because of provocative or inappropriate photos and info; 45% chose not to hire because evidence of drinking and/or drug use Other reasons they decided not to offer the job: candidate’s profile displayed poor communication skills; bad mouthed previous employers; made discriminatory comments; lied about qualifications; connections to questionable friends or family members.
ADVICE FROM EMPLOYERS “If you choose to share content publicly on social media, make sure it’s working to your advantage.” “Take down or secure anything that could potentially be viewed by an employer as unprofessional.” “Share content that highlights your accomplishments and qualifications in a positive way.” “The information you provide online about your job background and accomplishments should also be consistent.” “Don’t assume an employer will only be checking you out on LinkedIn. They may also check Facebook, or even Twitter, Instagram, Vine, and Google+.” “The story you tell on each site should be pretty much the same, although it’s fine to adapt the material for the site.”
Be Proactive! Hiring managers aren’t just digging up dirt---- they want information that could give an advantage. CareerBuilder found 29% of hiring managers found something positive that drove them to offer the candidate a job. What did they like? Good feel for the candidate’s personality. Profile conveyed a professional image. Background information supported professional qualifications. Other people posted great references about the candidate. Profile showed job seeker is creative, well-rounded, or has great communication skills.
Work it! Job seekers shouldn’t just focus on hiding or removing inappropriate content. Work on building strong social networks and creating online profiles that do a really good job of representing their skills and experience in the workplace. Bring a valuable LinkedIn presence. According to CareerBuilder: “Job seekers who are silent or invisible online may be at a disadvantage. They need to engage on social networking sites to increase their visibility and searchability with prospective employers.” Participate in group discussions in your area, share your expertise, point someone to an article. You have to work it. Be the expert they are seeking.
Create a Socially Engineered Profile in Social Media
Twitter Twitter is Generally Public! (and forever) A Few General Steps to Take: Update Who You Follow to Remove Trashy Ones and Add Professionally Relevant Ones Make sure your handle is Professionally Acceptable…I have seen some crazy ones Be sending out professionally helpful Tweets relevant to your area Turn off Location Services for Tweets. You never know who is checking
Twitter If Your Twitter is Really Bad: They are gone from your Timeline But Still in Cyberspace You can: 1)Update your Profile Details 2)Delete Your Account 3)Open a new Account that you Associate with your Professional Life. Unless you have a very unique name or are a celebrity, this is very possible 4)Many People have a Private Account and a Public Account
Services that Collect Every Tweet And Permanently Store Them
Other Services LinkedIn Google+ Flickr Instagram Vine Reddit
So, Now is All Clear? You have more Privacy, but anything ever posted could still be out there. Posts and photos get reposted, retweeted, stored in other services, and so forth. So, you never really know…but, being proactive is much better than just letting things slide…. From: K-State Passouts (on Twitter)
\ Slide Backgrounds from: PresenterMedia.com firstname.lastname@example.org 4416 S. Technology Dr Sioux Falls, SD 57106 Bottom Line Be Proactive Do the Best you Can to Develop Your Digital Identity Good, Consistent Social Media can Help Remove the Bad the best you can Employers Don’t Want to Hire a Social Media Time Bomb Waiting to Happen!