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“The Social Search” An Advanced Resources Job Seeker Webinar.

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Presentation on theme: "“The Social Search” An Advanced Resources Job Seeker Webinar."— Presentation transcript:

1 “The Social Search” An Advanced Resources Job Seeker Webinar

2 Hi, I’m Lana Johnson! 2 18 years at Advanced – 7 years as President – Director of Marketing for past 4 PHR, CSP, industry leader Passionate about social!

3 3 Founded in 1988, our 25 years of experience form the foundation of our success. We provide talent and workforce business solutions through our four branch locations: Chicago Loop | Northbrook Downers Grove | Schaumburg Advanced Resources is one of five companies that comprise The Advanced Group: www.advancedresources.com

4 4 2012

5 My goal is to provide value for everyone, even though our participants have varying levels of interviewing experience Please pitch in if you have an idea, pointer, or question! Please don’t put us on hold Recording of this session & slides will be on www.advancedresources.com after the eventwww.advancedresources.com 5 A Few Housekeeping Details …

6 Why Should You Be Social in Your Search? Opportunities found through social can help you bypass the glut of applicants going through job postings, ads, and recruiting firms 40% of hires say they got their job through "personal connections," proving classic networking has value -- but social media ranks 2nd, with 21% of hires saying it was the most significant factor in getting hired Jobvite reports that 94% of U.S. companies used social media to recruit and hire employees last year (at 94%, LinkedIn was far and away the most popular site used by hiring managers.) 6

7 Social Media Can Seriously Help You Get Hired 7

8 It Can Also Kill Your Chances Of Landing Your Dream Job 8

9 Advanced Resources Top 5 Ways Social Media Helps Your Job Search LOCATE opportunities that you won’t find on the job boards CONNECT with interviewers, influencers, and people who can help you RESEARCH industries, companies, and people … information gives you the edge! BUILD your personal online brand and stand apart FIND tips and resources to help you put your best foot forward 9

10 Let’s talk about 10

11 How do people use Facebook for finding a job? 27% - contact shared a job opportunity 25% - contact provided an employee’s perspective on a company 22% - shared a job opportunity with a contact 11

12 Facebook Job Seeker Insights 12

13 Twitter is the most popular place to ask others for help and advice … Next three most popular activities on Twitter: 29% shared a job opportunity with a contact 28% contact provided an employee’s perspective on a company 28% contact shared a job opportunity 13

14 Twitter Job Seeker Insights 14

15 LinkedIn is where job seekers do most of their job-seeking activity … 40% - contacts referred me for a job 34%- contacts shared a job opportunity 32% - made a new professional connection 32% - contacts provided an employee’s perspective on a company 15

16 LinkedIn Job Seeker Insights 16

17 Social Search 1 – LOCATE job opportunities 1.1 Use Facebook Applications to Tap Into Jobs 17

18 Social Search 1 – LOCATE job opportunities 1.1 Use Facebook Applications to Tap Into Jobs 18

19 Social Search 1 – LOCATE job opportunities 1.2 Search Facebook for Corporate Jobs Pages 19

20 Social Search 1 – LOCATE job opportunities 1.3 Use Twitter Applications 20

21 Social Search 1 – LOCATE job opportunities 1.4 use hashtag (#) or simple searches on Twitter 21

22 Social Search 1 – LOCATE job opportunities 1.5 The Jobs Section on LinkedIn ** For more information on using LInkedIn to find jobs, check out one of our past webinars at http://www.advancedresources.com/find-job/career-resources/job-seeker-webinars 22

23 Social Search 2 – CONNECT with people who can help 2.1 Use Graph Search in Facebook 23

24 Social Search 2 – CONNECT with people who can help 2.1 Use Graph Search in Facebook 24

25 Social Search 2 – CONNECT with people who can help 2.2 - 5 ways to find relevant people on Twitter 25 Twitter Advanced Search Hashtags Lists Conventional Sources 3 rd Party Tools

26 Social Search 2 – CONNECT with people who can help 2.2 example - try wefollow.com to find people on Twitter 26

27 Social Search 2 – CONNECT with people who can help 2.3 Search for people who work at your target companies (& follow them) 27

28 Social Search 2 – CONNECT with people who can help 2.4 Request introductions on LinkedIn 28

29 Social Search 2 – CONNECT with people who can help 2.5 JOIN GROUPS on LinkedIn 29

30 Social Search 2 – CONNECT with people who can help 2.5 JOIN GROUPS on LinkedIn 30

31 Social Search 3 – RESEARCH 3.1 Three things you might not be using on LinkedIn 31 LinkedIn Alumni www.linkedin.com/alumni www.linkedin.com/alumni LinkedIn Pulse – receive custom feeds to your email inbox on topics that interest you www.linkedin.com/today www.linkedin.com/today Volunteer Marketplace www.volunteerlink.linkedin.com - find volunteer opportunities : keep busy, build your resume, & MAKE NEW CONNECTIONS www.volunteerlink.linkedin.com

32 Social Search 3 – RESEARCH 3.2 Get a sense for a company’s culture & environment 32 Read company pages on social media sites. Look at pictures, read their updates Use review sites like Yelp, Glassdoor to read reviews Check out YouTube to see if the company has a channel and/or videos you can watch

33 Social Search 3 – RESEARCH 3.3 Research the people you are interviewing with Google them and see what information you can find Make note of anything you might have in common so you can bring it up and MAKE A CONNECTION that helps you stand apart See if you share any connections and reach out to those who might know your interviewer for insight/tips If you’ve had a good meeting, connect with them/follow up them afterward 33

34 Social Search 3 – RESEARCH 3.4 Target specific companies in your search Avoid the “spray and pray” approach 34

35 Social Search 4 – BUILD your personal brand What is a personal brand on social media? In a world where social media rules, we have all become brands Everything that we say and do on social channels ultimately tells others what we are all about Everything you Like, Share, Comment on, Pin or retweet expresses things about you This can be both a blessing and a curse… especially when you want to establish yourself as a thought leader or credible resource in a particular industry You have to be aware that every public online action you take helps build your personal brand 35

36 Social Search 4 – BUILD your personal brand 4.1 decide what you want your personal brand to be Make a list of your personal brand attributes What responses do you desire to elicit from your audience? Do you want people to label you as a trendy technologist, social butterfly, articulate blogger, sales guru, or master networker? How do you want to be perceived by your audience? 36

37 Social Search 4 – BUILD your personal brand 4.2 build context for your personal brand Connect with groups, people, places, events, that match your brand By linking your name to said content you’ll accelerate people’s understanding of what you are all about Share, like, and connect with others--create content that matches the themes of your brand 37

38 Social Search 4 – BUILD your personal brand 4.3 Demonstrate knowledge Publish useful content in a conversational tone Share relevant information. For instance, leverage your favorite industry blogs and discuss them online Educating other people is a great way to begin laying a foundation of authority 38

39 Social Search 4 – BUILD your personal brand 4.3 Leverage Twitter The fast paced dynamic of Twitter makes it great for sharing blogs, thoughts, funny tidbits and interact with other users Create a list of power users that you admire and pay attention to what kind of content they share Be sure to use hashtags so that your tweet will be findable Participate in Tweet Chats. These usually happen with webinars; however you can also find other standalone Tweet Chats Tweet Chats really provide a platform for you to connect with like-minded people on Twitter to discuss a particular topic. 39

40 Social Search 4 – BUILD your personal brand 4.4 If you only brand yourself on one site, make it LinkedIn Publish relevant industry articles, participate in discussions and leave your thoughts on the content other people post Leverage the ability to endorse and recommend other people. Getting recommendations and endorsements can help those who view your provide get an idea about your skill set GROUPS! LinkedIn is where professional thought leadership really begins to grow 40

41 Social Search 4 – BUILD your personal brand 4.5 DOs and DON’Ts DO: Be professional Be likeable Be humble DON’T: Brag Be obnoxious Overshare 41

42 Social Search 5 – FIND tips and resources Get great job search advice, motivation, and tips from these Twitter accounts: @undercoverRec @youternMark @brazencareerist @stevenrothberg @careerealism @dailymuse @blogging4jobs @lindseypollack @keppie_careers Want more? Check out this valuable list:http://www.youtern.com/thesavvyintern/index.php/2014/01/15/youterns-top- 50-twitter-accounts-job-seekers-must-follow-2014/http://www.youtern.com/thesavvyintern/index.php/2014/01/15/youterns-top- 50-twitter-accounts-job-seekers-must-follow-2014/ 42

43 Advanced Resources Top 5 Ways Social Media Helps Your Job Search LOCATE opportunities that you won’t find on the job boards CONNECT with interviewers, influencers, and people who can help you RESEARCH industries, companies, and people … information gives you the edge! BUILD your personal online brand and stand apart FIND tips and resources to help you put your best foot forward 43

44 Our next job seeker webinar will be held on August 7, 2014 Topic: “Make Your Resume Work For You” 44

45 Thank You! www.advancedresources.com Be sure to Join Our Talent Network http://www.jobs.net/jobs/advanced-resources/join This presentation includes material adapted from socialmediatoday.com,youtern.com, Robert Hellmann, and CareerBuilder

46 46 any questions?


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