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{ Preparing Your Bomb Squad “By the time you hear the thunder, it’s too late to build the ark.” ~ Anonymous An Introduction to Crisis Planning.

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Presentation on theme: "{ Preparing Your Bomb Squad “By the time you hear the thunder, it’s too late to build the ark.” ~ Anonymous An Introduction to Crisis Planning."— Presentation transcript:

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2 { Preparing Your Bomb Squad “By the time you hear the thunder, it’s too late to build the ark.” ~ Anonymous An Introduction to Crisis Planning

3 Crisis Planning Takeaways Crisis Brainstorming ✔ Preparing Your Team ✔ Creating a Crisis Plan ✔

4 We Pessimists We Pessimists

5 Your Crisis Team: The “Bomb Squad” Decision Maker Spokesperson Internal Communicator

6 Bomb Squad Tool Kit

7 Contact Sheet WHO? Bomb Squad Advisors Staff Board Members WHAT? Phone Social

8 Operating Procedures Who do we call first? Who speaks to the media? Where does the bomb squad meet? When do we inform the board? Volunteers? How quickly do we need to respond to media requests?

9 Media Kit Press Release Fact Sheet Bios

10 Bomb Diffusion Guide Does this affect us directly or the general NP sector? Could we receive a call about it? No Action Needed NO YES Do we have a clear position on the issue? Define a clear position YES NO Adapted from Colorado NP Association Will being proactive have a positive impact? Will taking proactive steps demonstrate leadership? Does this issue closely relate to the overall goals of our NP? Is a proactive action necessary for the positive reputation of our NP or the sector? IF YES Is another organization better equipped to address this? Talk with other experts/NP & if necessary help create messages YES YES TO ANY Do we need to enlist outside PR help, legal counsel due to the size/type of issue or the lack of pre-defined position? NO Prepare to make reactive statements NO TO ANY Release proactive statement to media, volunteers, members Obtain counsel to direct further action and review position

11 Social media “In the 21st century, a social media savant can do more harm than a trial attorney.” ~ Jonathan Bernstein of Bernstein Crisis Management

12 Media Training Don’t bomb it: Media training can help you avoid this look

13 This is not a drill… IMMEDIATE ACTION (1-2 Hours) Call in Bomb Squad Confirm Facts (5 W’s) Survey Media Pick a Position Prepare Statement/Press Release

14 This is not a drill… SECONDARY ACTION (First Day) Call in Advisors Notify Board/Staff Respond to Media Requests Create Crisis Fact Sheet Update Influencers

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16 © 2014 Big Sky Public Relations


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