4.1 What Is Frontline Advocacy? 4.2 Why Is It Important? 4.3 Who Me? 4.4 Frontline Advocacy Every Day : Leadership and Staff Working Together 4.5 Going Deeper: The Role of Library Leadership in Planning for Frontline Advocacy ◦ 2.5.a Taking the Lead 4.5.b Looking Closely at Your Library 4.5.c Goals, Objectives, and Strategies 4.5.d A Job for Everyone 4.5.e Working Together 4.5.f Your Message 4.5.g Your Audience 4.5.h Communication Tools 4.5.i Putting Your Plan on Paper 4.5.j "How'm I Doing?" 4.6 More Resources
Goals Objectives Strategies Message Data to support the message Target audience Assessment
1. What is your goal? (What are you trying to accomplish?) 2. What are your objectives? (Why is it important?) 3. What are your strategies? (The activities you’ll do to accomplish your goal)
4. What is your message? (15 words or less) 5. What data (or stories) support this message?
6. Who is your target audience? 7. Why should they care? 8. How are you going to reach them? What will be your best tools?
1. Think about your goal and objectives. 2. Make your message really easy to remember. 3. Don’t think only about what the message means to your library. 4. Come up with some “talking points.”
What are the most important words and ideas that emerged?
Can you reduce it to 10-15 words in your mind? ◦ More funds for the college library’s materials budget mean no cuts in journal titles for students and faculty.
Don’t think what the message means to the library…. Cutting library hours will mean staff layoffs. Think about what the message means for your users/community… “Cutting the library means we will have to close some branches. Consequently, computers for job searches and Internet access will be no longer be available at this branch.
SITUATION: Your public library will be facing additional cuts that will drastically affect the IT budget this round. GOAL: ◦ To mobilize community grassroots to support the library at an open forum at city council. OBJECTIVES: 1.To show how the public library helps the community. To share the information about ways in which residents can get involved and spread the word.