Presentation on theme: "EMPLOYEE GIVING PROGRAMS TACCF Annual Conference 2012 Renaissance Austin Hotel – Arboretum Mary Nicholson Vice President of Institutional Advancement/Executive."— Presentation transcript:
EMPLOYEE GIVING PROGRAMS TACCF Annual Conference 2012 Renaissance Austin Hotel – Arboretum Mary Nicholson Vice President of Institutional Advancement/Executive Director of Foundation Trinity Valley Community College Athens, Texas
Employee Giving at TVCC What I found…… Foundation began in 1974 First formal internal/external campaign was in 2004 Employees lacked knowledge of Foundation Most gave in response to events, small contributions made periodically Only 29% of employees donated to Foundation in 2009
Employee Giving at TVCC (cont’d) New President hired Spring 2008 New Executive Director hired Fall 2009 Lack of confidence in Foundation finances No coordination with Financial Aid What was mission of Foundation?
Issues to Consider History of employee giving? How to attack issues with my Campaign Design Relationship responsibility: How could I provide a personal touch? Fear of what results might be
Campaign Design Do I wait to begin an Internal Campaign? What was Administrative commitment? Did I understand the vision? Foundation Board support Support from Board of Trustees All needed to increase participation from Faculty/Staff
Campaign Design (cont’d) Team Approach Start with why – I was new, could not do it alone! Who - were Informal Leaders on each Campus? What – help could I enlist from them? When – should I initiate the campaign. I just started with College, was it too soon? Where – can I use their help with 5 campus locations?
Relationship Responsibility Whose responsibility is it? Everyone needs to understand role of Foundation Everyone Has A Role – Team Captains each assigned 15 persons, cross section of campus Recruited and trained to be the front line in campaign effort They became “fundraisers”
Relationship Responsibility (cont’d) What was my responsibility? Recruit, train and orient Team Captains Set example Give first! To provide the message Success stories Grow relationships and say “Thank You!” Report back and be accountable
Incentives Each year I design a new campaign mug that is given for a minimum donation of $25.00 Mug design will highlight special event from year mug will celebrate opening of Cardinal Hall and our Cardinal Football team participation in the Citizens Bank Bowl in Pittsburg, KS “Thank you” gift for Team Captains Team Captain Campaign wrap up breakfast
Results Increased awareness of the Foundation TVCC employee giving increased from 29% to 69% in 2009 From 69% to 74% in 2010 From 74% to 87% in 2011 Our payroll contributions alone now exceed $5, per month which might not sound like much however it is a strong base to rely on each month
Contact Information LinkedIn Mary P. Nicholson Phone