Presentation on theme: "FY12 Community Engagement"— Presentation transcript:
1 FY12 Community Engagement DPEFY12 Community Engagement
2 Agenda Objectives for FY12 Community Engagement Calendar DPE AccountabilitiesCommunity Influencer AccountabilitiesActivity PlanningCommunity IMPACT Awards FY12
3 Community Engagement : FY12 Objectives Consistent & Predictable Rhythm of EngagementContribute Content and Showcase Community Champions to the technical audience universeDrive priorities through your communitiesCommunity Influencers to provide product and initiative feedback on a regular basis.Regular interaction with evangelists, relevant product teams, etc.Contribute apps, code snippets, stories, technical articles, videos, etc. to our online propertiesRecruit community members to participate in MSDN & TechNet forums and provide active query resolution on social media, as SME’sDeliver sessions to drive product evaluations, certifications & downloads based on FY12 priorities, among your community.Ensure success of the Community IMPACT awards program to drive above priorities.
4 FY12 Priority 1: Consistent & Predictable Rhythm of Engagement No.ActivityDPE AccountabilitiesCommunity Influencer AccountabilitiesFrequency1Roundtable with evangelists, relevant SMEs (BG’s, IDC Product teams, etc.)Organize roundtables with relevant stakeholders in key cities.Invitation and BYC would be sent min. 2 weeks in advance to MVP Lead and UG Leads.To ensure participation by the right members of the community (as per technology theme)Quarterly (3rd month or every quarter)2Call between MVPs, UG Leads, Prominent Bloggers, Evangelists & AMM’sOrganize the calls with relevant stakeholders.Drive agendaHelp formalize the v-teamEnsure participation by v-team members in the call.Monthly(Starting Aug)3Monthly bulletin to all MVPs and UG LeadsNewsletter to be created by marketing team, and sent to MVP Lead, INETA, GITCAEnsure monthly contribution of 1 article on focus technologies s per flight plan from various community influencers.Ensure percolation of monthly newsletter to ALL community members.4All Community Events – Online & OfflinePromote UG/MVP Events through all audience marketing channels and drive demand.Support with content, resource material and speakers.To ensure timely reporting of all activities – pre and post event, to enable us to drive demand.
5 Community Influencer Accountabilities FY12 Priority 2: Contribute Content & Increase ReachNo.ActivityDPE AccountabilitiesCommunity Influencer AccountabilitiesFrequency1Participation in MSDN & TechNet forums & social media handles.Promote community influencers as subject matter experts.Promote blogs, articles written by influencers through our social media channelsTo ensure sign-ups to the MSDN/TechNet forums & social media channels by ALL members of the communityTo aid in active query resolution with an SLA of 24 hours.Submit blog posts and articles on a fortnightly basis.Regular2Participation in specific initiatives & campaignsSpecific messaging to the community around initiatives & campaigns through monthly community newsletter.DPE to share Resource Toolkit with all community members.Ensure maximum participation from the community – submission of apps, code snippets, stories, articles, etc.Developer ChampionsMy App is BetterMy Career Roadmap3Increase Size & Reach of CommunitiesMarketing support to increase UG membership.Monthly calendar of activities to be shared with DPE well in advance.Recruit more developers and IT Pros to join the communities and increase reach.Work with evangelists to identify new influentials and create new UG’s.Monthly
6 FY12 Priority 3: Enlist Community Champions to drive priorities No.ActivityDPE AccountabilitiesCommunity Influencer AccountabilitiesFrequency1Regular sessions in the community (online & offline) based on focus technologiesContent and other relevant resources to be provided.Marketing of each event to our database.Product focused kits to be sent to all UG’s (working with UGSS to finalize the same)To promote certifications and downloads of focus technologies.To report these metrics on a monthly basis.Bloggers to include occasional banners in their blogsRegular2Community IMPACT AwardsOverall Contest Management and MarketingMonthly reporting of all UG activities, for all UG’s.Motivate fellow members to participate in the contest.Quarterly
7 Community IMPACT Awards Category A: Team Contribution (Annual)AwardCriteriaPrizesBest Tier-1 Developer User Group# of events (online and offline) conducted.Total reach of events (each event to be supported with database).Total # of certifications (applicable only to IT Pro UG’s)Total # of contributions on Microsoft online campaigns (blogs, articles, stories, apps)Best User Group FY12 Trophies (4).Plaques for (up to) four (4) User Group Leads (from each winning UG).Recognition in Microsoft online properties.Best Tier-1 IT Pro User GroupBest Tier-2 Developer User GroupBest Tier-2 IT Pro User Group
8 Community IMPACT Awards Category B: Individual Contribution (Bi-Annual)AwardCriteriaPrizesBest Developer Community Contributor# of sessions takenTotal # of session attendeesFeedback Rating of Sessions# of Blog Posts & Frequency of Blog PostsImpact on social networks (Twitter, Facebook) as measured by MicrosoftX-Box with KinectFeature story on MSDN Community Portal and on “My Career Roadmap” portal.Showcase on MSDN Flash newsletter.Certificate signed by senior Microsoft leadership.Best IT Pro Community Contributor
9 Category C: Arun Kumar Memorial Award for Community Excellence Community IMPACT AwardsCategory C: Arun Kumar Memorial Award for Community ExcellenceAwardCriteriaPrizesArun Kumar Memorial Award for Community Excellence and exemplary contributionThis award winner will be decided upon by the Microsoft. Indicative criteria* are:All criteria listed in Category B.Any book authored/co-authored inAny other significant impact on the community.*Indicative only. Award decision solely rests with Microsoft.Certificate signed by Microsoft Senior Leadership.All expenses-paid trip to Tech.Ed North America in 2012.Showcase on all relevant Microsoft forums incl. MSDN Community Portal and MSDN Flash newsletter.Windows Phone 7