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Services Presentation. Issue/Opportunity Life Cycle Issue Management Early Issue Identification Media Coverage Pressure Opportunity to InfluenceDifficult.

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Presentation on theme: "Services Presentation. Issue/Opportunity Life Cycle Issue Management Early Issue Identification Media Coverage Pressure Opportunity to InfluenceDifficult."— Presentation transcript:

1 Services Presentation

2 Issue/Opportunity Life Cycle Issue Management Early Issue Identification Media Coverage Pressure Opportunity to InfluenceDifficult to Influence Potential Current Crisis Dormant Emerging Period of Increasing Awareness OriginMediation/AmplificationResolutionOrganization Development Formal Constraints No Issue process Developing crisis Early Issue identification


4 1. Intentional Community Engagement 2. Critical Analysis Planning 3. Strategic Social Investment 4. Positive Image Development 5. Active Employee Involvement 6. Responsive Internal Communication 7. Prepared Crisis Communication 8. Integrated Government Affairs

5  The process of identifying the stakeholders, needs, values and vulnerabilities associated with the community in which a site is located  Sources of engagement  Surveys  Focus groups  Community Advisory Panels  Editorial Board / Media Meetings  Community Communication Line  One on one meetings with community stakeholders

6 1. Identify a community’s values, priorities, and needs ▪ Culture and Community Background:  Demographics - Primarily minority (African American, Hispanic, Vietnamese)  Lower socio economic level  Disadvantaged  Many fixed income due to retirement, government support, high percentage of unemployed, many social issues (drugs, crime)  single parent homes  union influence  religious ▪ Community Priorities:  Education of children  Jobs / job training  Economic Development  Environment / Health  Affordable quality housing  Affordable quality childcare  Public transportation  Children’s sports

7 –Community issues that impact site vulnerability: »Emissions / air monitoring »NGOs / Activism »Hiring of Port Arthur residents »Economic development »Diversity and minority business development »Utilization of local subcontractors and local vendors »Assistance to overcome the social issues of the community »City of Port Arthur In lieu of tax agreement »Jefferson County tax abatement agreement »Community re-vitalization »Political pressure »Media pressure

8 High Medium Low Medium ‘Continuous Monitoring’ ‘Proactively managed’ ‘Active attention & preparation’ ‘Periodic Assessment’ Importance To The Community Potential Impact Community Values Matrix Operational Excellence Proactive Communication Safety Environment Children Health Screening Health Awareness Education Economic Development Workforce Development Sports Culture Development Govt. Relations Media Relations Diversity Diverse supply chain Employee Volunteerism

9 2. Identify community groups and stakeholders 3. Identify site core values related to the community  License to operate / Operational Excellence  Science / Math Education  Environment / Safety / Security  Health Awareness / Education  Teamwork / Workforce Development  Community / Culture Development 4. Prioritize site vulnerabilities

10 High Medium Low Medium ‘Continuous Monitoring’ ‘Proactively managed’ ‘Active attention & preparation’ ‘Periodic Assessment’ Likelihood of Occurrence Potential Impact Environmental Justice NGO engagement Port Arthur Issues Matrix Startup Flaring/Emissions Health Impacts Affordable housing Local Minority & Women Business Development Community re-vitalization PA In-lieu of agreement Hiring PA residents Hiring PA companies Air Monitoring Public transportation Union involvement Odors Noise Operations Crisis Pipeline issue Security issue

11  Social investment is a key component of an operation’s overall Social Performance  Provide clear guidance on social investment (SI), specifically:  Agreed upon key themes, target areas where SI expenditure and activities should be focused; and  how to plan and implement SI programs  Identify a strategy that comprises a set of priorities and associated criteria to help guide SI in a coordinated way  Serves to guide where social investment is made

12 1. Minimize vulnerabilities that impact a site’s license to operate 2. Participate with target groups and communities that are the highest priority 3. Invest in charities that are compatible with site and corporate core values 4. Create partnerships to gain synergy and maximum effectiveness 5. Support employee’s involvement in the community 6. Strengthen social and political capital 7. Enhance public image through publicity and advertisement 8. Take advantage of entrepreneurial opportunity

13  Proactive communication  Employee communication meetings  Direct mail to fence line community and officials  Media notification  Publicity  Advanced planning and scheduling  Press releases  Media notification and events  Targeted advertisement  Media partners  Maximize political capital

14  Support employee community activities  Prioritize community organizations  Enlist site management participation  Enlist employee participation

15  Establish the protocol of communication between Corporate communications and site communications  Goal is to properly follow the protocol established to meet the needs of internal customers

16  Notifications  Media inquiries  Crisis communication  Approvals  Press releases  Advertisements  Distributions  Publicity  Budget  Support  General support  Crisis management support

17  Established emergency / crisis philosophy  Crisis level definitions  Media preparation  Media training  Media staging areas  Media statements  Establish spokesperson protocol  Establish pre-approved talking points for vulnerable issues

18  Create talking points for vulnerabilities  Alarm test  Construction  Explosion  Fire  Flaring  Hydrocarbon release  Maintenance turnaround  Oil spill  Power failure  Security

19  Incident notification procedures  First notification  Community notification  Media notification  Resource development  Contact list  Health and safety information  External public affairs support

20  Issues identification  Issues prioritization  Strategy development  Collaborative advocacy  Ongoing development of political capital

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