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Section title Subtitle Together 202: Reimagining Complete Communities along a Connecting Corridor Final Presentation May 20, 2013.

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Presentation on theme: "Section title Subtitle Together 202: Reimagining Complete Communities along a Connecting Corridor Final Presentation May 20, 2013."— Presentation transcript:

1 Section title Subtitle Together 202: Reimagining Complete Communities along a Connecting Corridor Final Presentation May 20, 2013

2 Together North Jersey What is Together North Jersey? A planning initiative in the 13- county NJTPA region of New Jersey In Nov 2011, US HUD awarded TNJ a $5 million grant to develop a Regional Plan for Sustainable Development (RPSD) Comprehensive and balanced plan will invest in the region’s existing communities where housing, jobs, educational, cultural, and recreational opportunities are made more easily accessible to most residents without having to drive to them

3 Local Demonstration Projects What are Local Demonstration Projects? Provide technical assistance to local partners throughout Northern NJ to undertake strategic planning activities promoting sustainable and livable, transit-oriented development and advance the broader goals of the RPSD Potential LDP projects include a variety of local planning activities to make transit corridors and communities more livable

4 Study Area

5 Project Team & Partners -Project Team: Regional Plan Association The Williams Group NJ Transit NJTPA -Project Partners: Somerset County NORWESCAP Somerset County Business Partnership Hunterdon County Chamber of Commerce Raritan Valley Community College HART TMA Ridewise TMA Flemington Borough Trans Bridge Hunterdon County Bridgewater Township Somerville Borough Raritan Borough Branchburg Township Readington Township Raritan Township

6 This project proposes to: 1.Foster a working and collaborative network 2.Develop a deep understanding of the Route 202 Corridor 3.Develop a local-driven vision for the corridor Project Objectives

7 Stakeholder-Identified Goals Getting PlacesExpanding Economic Opportunities Connect workers, residents and employees to key employment and commercial destinations through enhanced transit Make recommendations for existing businesses to capitalize on transit/corridor improvements

8 Growing in PlaceWorking Together Identify target opportunity sites for redevelopment, reinvention or repositioning Work closely with state agencies to implement recommendations Stakeholder-Identified Goals

9 Keeping Healthy, Safe & Vibrant Find ways to improve connectivity along the corridor Stakeholder-Identified Goals

10 Phase I: Research & Analysis – Where are we now? Where are we headed? Review of Master Plans, Studies and Reports Demographic/economic profiles Corridor Tour Phase II: Outreach & Ideas - Where do we want to go? Focus Groups (Mayors, Transportation, Business) Community Workshops Phase III: Implementation Strategies - How do we get there? Corridor Vision Plan Project Scope

11 WHERE ARE WE NOW? WHERE ARE WE HEADED?

12 Demographics Analysis Population in seven municipalities is growing and will continue to grow through 2035 In general, poverty rates are lower in the seven municipalities than in the region A larger share of borough residents than township residents are burdened by housing costs The boroughs are more likely to have multifamily and rental housing options Level of educational attainment in the seven municipalities either compares to or exceeds levels in the region

13 Economics Analysis The corridor contains strong tourism and natural amenities There is a highly educated white collar workforce Existing industry clusters along the corridor include pharmaceuticals, environmental, life sciences and healthcare Young professionals and empty-nesters are the fastest growing groups, but demand for housing is not met Retail is $133M in oversupply, though general merchandise and office is undersupplied Route 202 Score Card of Attracting Business and Supporting Transit Category #Category Description Score ( 5 best, 1 lowest attributes for Success)Commentary 1 Downtown growth to support transit and business success 5 This has great possibilities as long as zoning to encourage empty nester housing is encourages. More housing supports more businesses and creates efficient transit densities 2 Health, environment and energy business sectors as growth opportunities 5 Some existing clusters in place but more needs to be done to incentives businesses including zoning and transit connections 3 Positive image and business attraction with linked trail system trough businesses along corridor 1 Businesses and transit need to work together through park and rides, stops and shuttles 4 Incentives for businesses to embrace transit with green ribbon awards, taxes breaks and corporate support 2 This is very possible and attractive for corporate marketing but the process needs to get started 5 Demographic growth by keeping older baby boomers in downtown with targeted housing 5 The potential is very strong here as long as incentives are included to encourage downtown multifamily mixed use housing to provide a product for young college graduates looking o live in a more urban environment and aging baby boomers looking to sell their large houses north and south of route 202 but stay in the same area--independent senior housing is positive for growth 6 Graduating college professionals with downtown housing and amenities 2 This can be harnessed and will supply the business workforce but targeted housing needs to be encouraged in the neighboring downtowns 7 Downtown densities to support transit 3 More, more density 8 Convenient intermodal connections 4 Add more park and rides at shopping areas, business and large density residential 9 Existing transit opportunities with park and rides, stops, assets 1 Structure is existing but more corporation rom business is required to make it work 10 Infill development to focus on business clustering rather than sprawl 3 Areas of opportunity around Old York Road, downtowns and existing business campuses Total Score31 Total Maximum score Possible50

14 Transportation Transit service in the area is limited to the county TMAs, NJ Transit’s Raritan Valley Line, and Trans Bridge In the townships, approximately 70% or greater of households have at least two vehicles A high share of resident workers get to work in single-occupancy vehicles

15 Steering Committee Meetings Two Public Workshops Transportation Round Table Business Round Table Mayors Meeting Key Meetings

16

17 Key Problems and Challenges Limited transit options and single occupancy vehicles lead to congestion Land uses are disconnected

18 Key Problems and Challenges There is an oversupply of retail along the corridor Businesses want to be in well- connected places

19 APPROACH: 5 LAND TYPES

20 centers edgescrossroads rural parkway

21 WHERE DO WE WANT TO GO? HOW DO WE GET THERE?

22 KEY FINDINGS CENTERS

23

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25 THE ROAD MAP Economic/Market CENTERS 1.Downtown retail to complement multi-family residential 2.TOD mixed-use to meet empty-nester/recent grad demand

26 THE ROAD MAP Land Use CENTERS Actions: Actors Short termLong term Infill residential and mixed-use development Develop design guidelines for study areas; Implement TOD/TND zoning; Work with owners to reposition Liberty Village Identify redevelopment areas and implement area-specific plans; Integrate new mixed-use Liberty Village into downtown Municipalities; Zoning & Planning Boards; Counties; Property owners Open a downtown satellite campus of RVCC Identify a temporary site for pilot projectCreate permanent facilityMunicipality; RVCC Ensure locally produced foods from nearby farms in downtown restaurants Convene local farmers and restaurateurs Develop a full "farm-to-table" program Local businesses; Business associations; Hunterdon County Agricultural Board Open a downtown satellite health clinic of nearby hospitals Identify a temporary site for pilot projectCreate permanent facility County & Municipal Health Departments; Hospital Open a downtown "black box" theater Continue discussion between arts groups and property owners Identify permanent operator and dedicated spaceMunicipality; Arts groups

27 THE ROAD MAP Mobility CENTERS Actions: Actors Short termLong term A. Transit Increase intermodal connectivity Coordinate existing routes/schedulesLink new and existing servicesTransit providers Create inter-center travel between Flemington, Raritan and Somerville Develop pilot programProvide permanent serviceHART; Ridewise Improved bus shelters Upgrade existing sheltersProvide new shelters at new stationsTransit providers; Municipalities Improved transit way-finding Upgrade signage Transit providers; Municipalities Marketing transit Distribute information about existing services Implement full travel demand management program Transit providers; Businesses and institutions Create more station parking (bus and train) Negotiate with land owners/developers for shared parkingCreate new parking facilities Transit providers; Property owners/developers; Municipalities

28 THE ROAD MAP Mobility CENTERS Actions:Actors Short termLong term B. Alternative Mobility Eliminate barriers to walking/biking Full ped/bike audit; New bike lanes/shared lanesFull implementation Municipalities; Counties; State Support biking facilities Provide bike parking facilities in new developments and at government buildings Municipalities; Counties; State Ensure connections between existing bike trails and centers Identify and complete missing links Expand and enhance network State; Counties; Municipalities

29 EDGES

30

31

32 THE ROAD MAP Economic/Market EDGES 1.Changing demographics supports repurposing of obsolete retail 2.Changing business trends  linkages between RVCC developing skilled workforce needs and business attraction.

33 THE ROAD MAP Land Use EDGES Actions: Actors Short termLong term Re-purpose existing underutilized buildings: incorporate compact, residential, live-work space and other mixed-uses into retail centers Re-zone for mixed-use residential where necessary; Develop design guidelines for study areas; Work with owners to reposition buildings/sites Identify redevelopment areas and implement area-specific plans Municipalities; Zoning & Planning Boards; Counties; Property owners Re-purpose existing underutilized buildings: RVCC satellite or health facility Re-zone for institutional where necessary; Develop design guidelines for study areas; Work with owners to reposition buildings/sites Identify redevelopment areas and implement area-specific plans Municipalities; Zoning & Planning Boards; County & Municipal Health Departments; Hospital Re-purpose existing underutilized buildings: attract small and mid-size businesses and boutiques Conduct market demand study for small scale retail Develop a business attraction plan to draw small/mid-size businesses and boutique retail Property owners; Business associations Create streets and blocks in large expanses of surface parking to facilitate new development types and public spaces Remove some surface parking spaces and begin to integrate public green spaces into existing parking lot; Begin to lay down a better defined set of thoroughfares in the lot Complete a street and block network around new development and public spaces Property owners; Business associations

34 THE ROAD MAP Mobility EDGES Actions: Actors Short termLong term A. Transit Make transit-accessible: provide access and facilities for buses Identify key locations for new bus stops that serve redevelopment sites; Develop redevelopment site plans that include bus stops and accommodate buses Implement new bus stops at redevelopment sites; Market as transit-oriented Transit providers; Municipalities; Property owners/developers Provide park-and-ride facilities Identify key locations for park and ride facilities at redevelopment sites Implement park and facilities at redevelopment site Transit providers; Municipalities; Property owners/developers

35 THE ROAD MAP Mobility EDGES Actions:Actors Short termLong term B. Alternative Mobility Create ped/bike connections throughout Reserve easements; Build first strategic segments; Create zoning incentives to enlist land owners in building sections Create networks across redevelopment sites State DOT; Property owners Create ped/bike connections to surrounding areas Identify and build most strategic links Build full bike/pedestrian network Municipalities; Property owners Provide bike facilities Identify locations; Provide incentives for biking Revise zoning to mandate; Build dedicated facilitiesProperty owners

36 CROSSROADS

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38 THE ROAD MAP Economic/Market CROSSROADS 1.Attract new businesses and younger workforce. 2.TOD mixed-use residential in centers and edges. 3.Market study for service businesses.

39 THE ROAD MAP Land Use CROSSROADS Actions: Actors Short termLong term Support transition to the most viable office and industrial uses Evaluate policy effectiveness (office park/industrial zoning - retail needs to be supported); Detailed surveys of existing businesses; Determine: vacancies, what's needed what's missing, how are policies to support, what is demand, what you need, where you need it Implement policies/zoning needed to get them there (state, counties, municipalities supporting development - PILOTS, Redevelopment designation, Strategic Plan - expedited permitting); Provide financial incentives Property owners; Business associations; EDA's Provide some new services/businesses to make these more complete places Identify what additional uses would make these more "complete places' (service businesses, open space amenities) Implement policies/zoning needed to get them there (state, counties, municipality supporting development - PILOTS; Redevelopment designation; Strategic Plan - expedited permitting)Municipality; Property owners Reserve large parcels for campus scale developments Preserve in Master Plan Re-calibrate zoning to the market studies; Create design guidelines for large parcels that preserve campus character and promote connections between developments; Create corridor design guidelines for control character of any frontages along Route 202Municipality; Business owners

40 THE ROAD MAP Mobility CROSSROADS Actions: Actors Short termLong term A. Transit Make transit-accessible: provide access and facilities for buses Work with owners on access and liability issuesImplement full TDM program Property owners; Transit providers; Municipality Provide park-and-ride facilities Complete demand study for park-and-ride at this location; Identify potential locations Provide new facilities/dedicated area (waiting area, dedicated for access for transit) Property owners; Businesses; Transit providers Coordinate with employer shuttles Study intermodal possibilities (schedule coordination, etc.)Implement full TDM programTransit providers; Employers Provide new road connection with access to Route 202 (Chubb Way extension) Map route and reserve right-of- way; Zoning bonus to incentivize public/private partnership to build segments Build new connecting road extension to be bike/pedestrian- friendly County; Property owners; State DOT

41 THE ROAD MAP Mobility CROSSROADS Actions: Actors Short termLong term B. Alternative Mobility Create ped/bike connections between areas Reserve easements; Build first strategic segments; Create zoning incentives to enlist property owners in building sections Create network between the quadrants of the crossroads with pedestrianized crossings for Route 202State DOT; Property owners Create ped/bike connections to surrounding neighborhoods Identify and build most strategic links Build full bike/pedestrian networkMunicipality; Property owners Provide bike facilities Identify locations; Provide incentives for biking Revise zoning to mandate; Build dedicated facilitiesProperty owners

42 RURAL NEIGHBORHOODS

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44 THE ROAD MAP Land Use RURAL NEIGHBORHOODS Actions: Actors Short termLong term Limited, context-sensitive new development within the neighborhoods Develop neighborhood-scale design guidelines Implement new development at opportunity areas Municipalities; Zoning & Planning Boards; County; Property owners Create a new node on the corridor with neighborhood-scale services. New zoning to guide appropriate mixed-usesImplement new node Municipalities; Zoning & Planning Boards; County; Property owners Community farming/gardens Identify advocates and pilot sites; Implement "buy local" campaign Link to eco-tourism and farm-to- table initiatives; Develop a community farming program and school curriculum Local advocates; Schools Ensure locally produced foods from nearby farms in local restaurants Convene local farmers and restaurateurs Develop a full "farm-to-table" program Local businesses; Business associations; County Agricultural Board

45 THE ROAD MAP Mobility RURAL NEIGHBORHOODS Actions: Actors Short termLong term A. Transit Provide park-and-ride facility at new bus stop Complete demand study for park- and-ride at this location; Identify potential locations Provide new facilities/dedicated area (waiting area, dedicated for access for transit) Property owners; Transit providers

46 THE ROAD MAP Mobility RURAL NEIGHBORHOODS Actions: Actors Short termLong term B. Alternative Mobility Create ped/bike connections throughout Reserve easements; Build first strategic segments; Create zoning incentives to enlist property owners in building sections Create networks across redevelopment sitesState DOT; Property owners Create ped/bike connections to surrounding areas Identify and build most strategic links Build full bike/pedestrian networkMunicipality; Property owners Provide bike facilities Identify locations; Provide incentives for biking Property owners

47 PARKWAY

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49 THE ROAD MAP Economic/Market RURAL NEIGHBORHOODS 1.Housing in Centers and Edges to meet demographic demand. Capitalize on rural quality of life through trails, preservation, etc. 2.Encourage repurposing that supports existing and growth markets limiting congestion.

50 THE ROAD MAP Economic/Market PARKWAY 1.Agri- and Eco-tourism. Maintain green, pastoral image. 2.Housing in Centers and Edges to meet demographic demand.

51 THE ROAD MAP Land Use PARKWAY Actions: Actors Short termLong term Promote open space preservation to preserve parkway character Develop parkway landscape design guidelines Purchase/transfer remaining development rights Municipalities; Open space and farm preservation organizations; State DOT Promote agriculture and eco-tourism Develop a local promotional strategy for agricultural products; Coordinate with farm-to-table effort Make this and surrounding area an eco-tourism destination State Tourism Board; Counties; Municipalities; Agriculture boards; Restaurateurs Community farming/gardens Identify advocates and pilot sites; Implement "buy local" campaign Link to eco-tourism and farm-to- table initiatives; Develop a community farming program and school curriculum Local advocates; Schools Farm stands/farmers markets/farm supermarkets Reinforce and market the existing stands Identify shared facilities; Link to eco-tourism and farm-to-table initiatives State Tourism Board; Counties; Municipalities; Agriculture boards; Restaurateurs

52 THE ROAD MAP Mobility PARKWAY Actions: Actors Short termLong term A. Transit Provide bus stop at new farm outlets Identify location for pilot service Build new bus stops at farm outlets Transit providers; Property owners Vans with branding link farms/farm stands to surrounding areas Pilot van programs linking to farms and farm stands Branded vans and routes link eco-tourism destination in Somerset and Hunterdon Counties National/state touring companies; Farmers

53 THE ROAD MAP Mobility PARKWAY Actions: Actors Short termLong term B. Alternative Mobility Create both on-street and off-street rural bike and hiking routes Identify short term ped/bike/hiking opportunities Complete comprehensive on- and off-road trail network Counties; Municipalities; Property Owners

54 Corridor Vision

55 Somerset & Hunterdon County Freeholders, Planners, Agricultural Boards Municipal Leaders and Staff State DOT Transit Providers (Ridewise; HART; Trans Bridge; NJ Transit) Employers and Somerset County Business Partnership; Hunterdon County Chamber of Commerce RVCC Private Property Owners, business and farmers Developers Non-profits (Arts, tourism, farm, etc.) Key Actors

56 Next Steps How can we ensure that there is cross-municipal and inter- governmental collaboration? How can we maintain a lasting forum for communication and implementation? How does Together 202 factor into larger regional efforts?

57 Thank You

58


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