Presentation on theme: "Washington Presbytery. Churches and Capital Fund Raising Major Repairs Facility Expansion Update of Symbolic Space Endowment Staff Enhancement Outreach."— Presentation transcript:
Churches and Capital Fund Raising Major Repairs Facility Expansion Update of Symbolic Space Endowment Staff Enhancement Outreach and Mission
Upside and Downside You know who your prospects areYou know who your prospects are Highest percentage of payment on pledgesHighest percentage of payment on pledges Loyalty runs deepLoyalty runs deep ButBut You know who your prospect areYou know who your prospect are Congregation and friendsCongregation and friends No corporations or foundationsNo corporations or foundations Denominational money is lowDenominational money is low
Steps to Reach the Goal Prayerful ResearchPrayerful Research Firm DecisionFirm Decision Campaign Plan and TimelineCampaign Plan and Timeline Case for Support and ProspectusCase for Support and Prospectus Win on PaperWin on Paper Prospect CultivationProspect Cultivation Volunteer Enlistment and TrainingVolunteer Enlistment and Training Quiet CampaignQuiet Campaign Kick OffKick Off General CampaignGeneral Campaign Grand CelebrationGrand Celebration Counsel or No CounselCounsel or No Counsel
Prayerful Research Consult Key LeadersConsult Key Leaders Look at Big PictureLook at Big Picture Get Real CostsGet Real Costs Is this Enough?Is this Enough? Mission Component?Mission Component? Other Donor Interest?Other Donor Interest? Timing?Timing? Piggy Back Component?Piggy Back Component?
Consult Key Leaders Don’t be a hero!Don’t be a hero! Get local wisdom/historyGet local wisdom/history Do Pre-Sell ConsultationDo Pre-Sell Consultation (Maybe even Survey)(Maybe even Survey) Ask same questions of eachAsk same questions of each Asking is pre-asking!Asking is pre-asking!
Firm Decision Get Wide Buy-InGet Wide Buy-In Enlist the Women!Enlist the Women! Session VoteSession Vote Policies and MaterialsPolicies and Materials To Waffle is to Die!To Waffle is to Die!
Name the Campaign
Case For Support The Need and PlanThe Need and Plan Detailed Enough to SellDetailed Enough to Sell Use Pictures with Care!Use Pictures with Care! Something For EveryoneSomething For Everyone Why should I Give to This?Why should I Give to This? Get it ready Early!Get it ready Early!
Prospectus Classy but not too SlickClassy but not too Slick Less TextLess Text More GraphicsMore Graphics Giving LevelsGiving Levels Ways to GiveWays to Give Recognition OptionsRecognition Options Consider Q&AConsider Q&A
Win on Paper Chart of Standards 3/1 Principle Prospect Evaluation Volunteer Base Other Priorities Campaign Timing
Chart of Standards of Giving McDonald Presbyterian Church Tentative Goal $250,000 Number of Gifts AmountRunning Total 1$50,000 2$25,000$100,000 3$15,000$145,000 4$10,000$185,000 6$5,000$215,000 8$2,500$235,000 15$1,000$250,000
ARISE 2.0 Timeline May 2010 June 2010 July 2010 Aug Sept.2010Oct.2010Nov Dec Jan Feb March 2011 April 2011 Enlist Cabinet Quiet Campaign Council Revisit Prospectus Quiet Total Announced Presbytery Update Campaign Dinner General and Congregational Campaign Visits Wrap Up for May Meeting
Prospect Cultivation Advisory TeamAdvisory Team Far-Flung Friends (Pastor to Florida in March)Far-Flung Friends (Pastor to Florida in March) The Millionaire Next DoorThe Millionaire Next Door Talking Points for SessionTalking Points for Session Overcommunicate!Overcommunicate!
Volunteer Enlistment and Training Face-to-FaceFace-to-Face Two by Two by TwoTwo by Two by Two Think-About NumberThink-About Number Do Not Leave the Pledge CardDo Not Leave the Pledge Card Firm DeadlinesFirm Deadlines
Quiet Campaign Top TenTop Ten Campaign Chair, Pastor, Session, ChairsCampaign Chair, Pastor, Session, Chairs People Give to PeoplePeople Give to People Proportional AsksProportional Asks Permission to LeveragePermission to Leverage Named Gift OpportunitiesNamed Gift Opportunities
Kick Off NO Ham Loaf and Jello Salad!NO Ham Loaf and Jello Salad! Classy DinnerClassy Dinner Heavy on the SpiritHeavy on the Spirit A/V materialsA/V materials Announce Total to DateAnnounce Total to Date Prepare for VisitsPrepare for Visits
General Campaign Mid to Special Gift RangeMid to Special Gift Range Still Two by Two VisitsStill Two by Two Visits Don’t get lazy at this point!Don’t get lazy at this point! Short time frameShort time frame Chairs hold accountability less than weeklyChairs hold accountability less than weekly
Grand Celebration The Pay-Off!The Pay-Off! Thank donors for the second time (of seven!)Thank donors for the second time (of seven!) Make a big splashMake a big splash Call the newspaperCall the newspaper WebsiteWebsite
Counsel or No Counsel ? Overall Guidance Feet to the Fire Avoidance of Big Mistakes Support and Encouragement Outside Expert Factor What’s Reasonable Cost? Can you afford to do it yourself? How about a couch?