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MGC3/S14/A9c (5 cr) Power and Agency in VISUAL COMMUNICATION in the Digital Era Coordinators: Liina Puustinen & Karoliina Talvitie-Lamberg.

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Presentation on theme: "MGC3/S14/A9c (5 cr) Power and Agency in VISUAL COMMUNICATION in the Digital Era Coordinators: Liina Puustinen & Karoliina Talvitie-Lamberg."— Presentation transcript:

1 MGC3/S14/A9c (5 cr) Power and Agency in VISUAL COMMUNICATION in the Digital Era Coordinators: Liina Puustinen & Karoliina Talvitie-Lamberg

2 Power and Agency in Visual Communication on the Digital Era SCHEDULE spring 2010 1. Introduction: Power and agency in visual culture - Liina Puustinen 2. Visual literacy and media education - Juha Herkman 3. Citizen photojournalism: changing the visual order of the news - Mervi Pantti 4. Digital intermediality - Susanna Paasonen 5. Visuality and virtuality of perception - Annamari Vänskä 6. The Unconscious and Visual Communication - Janne Seppänen 7. Visual communication in the mobile and networked context - Mikko Villi 8. Visual communication in practice - Mia Marttiini 9. Webcam Aesthetics - Karoliina Talvitie-Lamberg 10. The impact of pocket-video reporting on journalism and predictions for the new decade – Anssi Männistö

3 Assesment Learning diary: Length: I page/ lecture; minimum coverage 9 lecturers Deadline: 29.4. 2010 Reflect on the central issues covered in each lecture and evaluate these issues together with your learning process. Learning diary is not a documentation of a lecture but a text that reflects your learning. Essay: Length: 6-8 pages Deadline: 29.4.2010 Write an academic essay reflecting at minimum on one topic covered in lecturers talks. Use as a material lectures, course literature and additional literature given during the lectures.

4 Learning diary Write down the main points of the lecture What was new? How does it relate to what you already know? Write your own thoughts and ideas based on the lecture What kind of experiences do you have on certain phenomena? What kind of examples can you make up? Pose questions Was something unclear? What kind of further questions the topic may evoke?

5 Introduction: Power and agency in visual culture 16.3.2010 Liina Puustinen Journalism Research and Development Centre University of Tampere

6 Visual culture: Shared practices of a group, community or society through which meanings are made out of the visual, aural and textual representations and the ways that looking practices are engaged in symbolic and communicative activities. (Sturken & Cartwright 2009.)

7 Visual culture How does power and agency work within and through the diverse forms of the visual communication in the contemporary digital and global culture?

8 Power Foucault: Relationship Network Resistance Violence vs. productive power

9 Agency Freedom to act within the discourses of power ’Empowerment’: visual literacy Production of visual media content (e.g. social media) Agency in the digital era?

10 OUTLINE of the lectures: I GENERAL CONCEPTS AND THEORY OF VISUAL COMMUNICATION 1. Introduction: Power and agency in visual culture - Liina Puustinen 2. Visual literacy and media education - Juha Herkman 4. Digital intermediality - Susanna Paasonen 5. Visuality and virtuality of perception - Annamari Vänskä 6. The Unconscious and Visual Communication - Janne Seppänen II NEW PHENOMENA & NEW FORMS OF AGENCY ON THE DIGITAL ERA 3. Citizen photojournalism: changing the visual order of the news - Mervi Pantti 7. Visual communication in the mobile and networked context - Mikko Villi 9. Webcam Aesthetics - Karoliina Talvitie-Lamberg 10. The impact of pocket-video reporting on journalism and predictions for the new decade – Anssi Männistö III VISUAL COMMUNICATION AS PROFESSION 8. Visual communication in practice - Mia Marttiini

11 Power and image Power and gaze: to look and to be looked at - Panopticon Photograph -Photographic truth -Affective power

12 example advertisements How does power and agency work through these commercials? - What kinds of power relationships and positions does the ad represent? -How does it position the viewer? How do you position yourself as viewer? Madonna: http://www.youtube.com/watch?v=vGZ76iJdToU&feature=player_emb edded Permanent textmarker: http://www.youtube.com/watch?v=xGoOigQzDx8

13 At least 14 children killed in Gaza terror as Israel defies demands for a ceasefire Mail Online 06th January 2009 Last updated at 1:48 AM on 06th January 2009

14 Images of Trust Audiences Experiencing News Images: Do people have confidence in the news images of the press and internet newspapers?

15 The question of trust /confidence Trustworthiness of journalism & photojournalism Trust/confidence is a relationship of productive power Digital processing of images

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20 Conclusion Tentative results on the qualitative interviews Silent confidence People do not think about the trustworthiness of the news image before they suspect something is fake. Three levels of confidence 1. the topic of the picture, the inner ‘reality’ of the image, is the frame of interpretation and also the basis for confidence or suspect 2. the photograph itself is the frame of interpretation and the basis for confidence or suspect 3. the context - the text of the article and news media - gives a frame of interpretation, and constructs the relation of confidence or suspect to the image. It reflects the confidence on the newspaper (print or online).


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