Presentation on theme: "Genius™ Customer Engagement Platform™"— Presentation transcript:
1 Genius™ Customer Engagement Platform™ Providing Your Customers the “Big Box” Check-out ExperienceTable of ContentsIntroductionBackground………………………………..4-6Genius High-Level Overview…………….7-10Genius Detailed Capabilities…………….11-15Contact Information……………………….16Appendix……………………………………17-19For Agent Training
2 Presentation Assumptions Designed to be a detailed training resource for our AgentsSuggested speaking notes included in notes sectionSlides speak to the merchant audienceA separate condensed presentation, with suggested slides, for merchant sales calls is availablePlease feel free to incorporate any of these more detailed slides into your merchant sales presentation
3 “Your Challenge” How do you meet customer demands and preferences AND keep up the with ever-changing payments industry in order togrow your business?RiskSecurityRegulationComplianceTechnologyAdministrationMobile walletsLoyalty and GiftPartnershipsCouponsMERCHANTDEVELOPERSCUSTOMERSWhile consumers begin to emotionally and physically look to mobile as a holistic solution for shopping – merchants are facing their own pressures from both customers and developers, as well.In addition to preparing for the shift to EMV in October 2015 – a transition that, for the vast majority of small and mid-sized brick and mortar merchants will require new payment acceptance technology (dual interface) – they also have the challenges of:Activating loyalty programs that are easy for customers – eliminating the key fob and delivering instant valueAccepting new technologies including mobile wallets (NFC, QR, something brand new)Leveraging coupons (targeted) to drive new and incremental salesAnd, establishing partnerships that help them build their businessAnd, of course, they still need to worry about risk, security, regulations, compliance, and running their day-to-day operation.
4 “Consumer Challenges” What they useWhat they haveWhat they wantcashEasy-to-UseSecuritySpeedConveniencesmartphoneCouponsLoyaltycredit & debitThe convergence point will be when we can effectively take the various forms of payment (checks, cash, debit, credit) and converge those through mobile technologies into a seamless integrated experience through the smartphone that ensures:Payment options (across card brands –debit and credit, ACH vs. credit)Discounts and offersAutomatic recognition of loyalty program benefitsOver 55% of Americans now own a smartphone.While today’s consumers are somewhat used to carrying around paper coupons, alongside checks, cash and an average of over 3.5 cards per cardholder – there’s no doubt that having everything consolidated in one place would undoubtedly be more convenient.In all – today’s consumers wantSecurity – after all 10 percent of Americans have already been a victim of credit card fraudSpeed – there’s never enough timeConvenience and ease of useValue and discountsAnd recognition for being a loyal customerOffers
5 Consumer Demand is Building 73%of consumers say they have used their mobile phone in a store.- Source: Interactive Advertising Bureau55%of consumers express an interest in mobile coupons but only 10% have actually receive one from a merchant.- Source: Mercator Advisory Group, 2012Smartphone influence on retail store sales will grow to 19% of sales by 2015, up from 5.1% in 2012.- Source: DeloitteAs technology continues to fuel awareness of mobile – enhanced consumer opportunity around convenience and extended value is also rising to top of conversation.There’s been so much conversation recently around showrooming, which is the primary source of more than 73% of consumers reporting that they have used their mobile phone in a store.In today’s economy value is critically important for consumers and the majority will not pay more if they don’t have too – making the smartphone a critical shopping accessory.58% of smartphone owners regularly go to a store with the sole intention of trying on or testing products before purchasing them online (Source: L2: A Think Tank for Digital Innovation » Brands Adapting to Showrooming).Mobile CouponsAnother area where consumer demand is evident is in mobile coupons – According to Mercator Advisory Group some 55 of consumers have expressed an interest in mobile coupons or offers, but only 10 percent have actually received one…clearly a huge opportunity for merchants.Successful coupon campaigns can help e-merchants acquire customers and drive online salesBy 2014 the number of mobile coupon users is expected to increase to 53.2 million a yearAt roughly 10%, the redemption rate of mobile coupons crushes that of print coupons, which hovers around 1%Looking at overall influence of smartphones on retail salesDeloitte predicts that in just three years those numbers will rise to 19% from just 5.1% last year – and much of that is based on the need for merchants and developers to support an omni-channel shopping experience – creating a parallel shopping experience (with aggregated purchasing data) across all mediums: in-store, online (traditional e-commerce and buying from a mobile device) and mobile POS (in-aisle, self-checkout).An overwhelming 89 percent of consumers said it is important for merchants to let them shop for products in the way that is most convenient for them, no matter which sales channel they choose – source: Accenture Seamless Retail Study
6 Future Predictions65% of tech experts believe CASH, CREDIT CARDS may be obsolete by 2020.- Source: Pew Research CenterBy 2017, worldwide purchase volume over mobile devices will reach $1 Trillion.- Source: IDC Financial InsightsBy 2016, there will be 448M mobile payment users worldwide.- Source: GartnerLike any evolving marketplace, predictions range for mobile, but there’s no denying that rapid growth is a common theme regardless of what is predicted or the source behind it.IDC Financial Insights$1 trillion – that is what IDC predicts worldwide purchase volume over mobile devices will be in just four years.66% - MCommerce25% - NFC7% - P2P2% - BarcodeGartnerAccording to Gartner, it’s anticipated that there will be some 448M mobile payment users in the next three years.Pew Research CenterEven more incredible is recent research from Pew that indicates that 65% of tech experts believe that plastic cards and cash may be obsolete by the year 2020 – heck, that’s only 7 years from now and we’re talking about payment methods that have been the standard for decades.Ancillary stats:During the next five years, according to Forrester, mobile payments are expected to move toward the mainstream, reaching $90 billion by 2017Forrester predicts (Nov. 2012) that mobile payments will hit $31 billion by 2016, up from $6 billion in 2011.
7 Never turn away a paying customer! Your OpportunityNever turn away a paying customer!Your business must take advantage of the uncertainty and complexity with today’s payment options and turn these conditions into a competitive advantage that helps your business grow.As all these new payment types and customer engagement options enter the market – they create opportunity for merchants to differentiate their businesses.Yet they also create confusion and uncertainty as merchants must consider:Which of these new payment types will reach critical mass?With heavy customer adoption?How to recognize and know which to integrate or offer?What is the timing on adoption of these new payment & reward options?Which will yield the greatest growth return?As a result, merchants need & deserve to benefit from a simple, flexible, integrated, and secure solution that handles any payment type – enabling them to focus on their customers and growing their business.
8 Your Solution – Today and Tomorrow Genius™ Customer Engagement Platform™The only payment technology solution that securely integrates and aggregates every payment type and mobile commerce program into a single platform.“App Store” Solution Center – the de facto marketplace for all your payment needsCloud-based remote administration & merchant dashboard portalThe solution is the Genius Customer Engagement Platform –A True Path forward for the Payment Solutions Industry.A payment-agnostic platform that can aggregate & integrate every conceivable transaction technologyThe Genius Customer Engagement Device (CED) allow merchants to accept any payment type- credit, debit, NFC, EMV, signature capture, QR codes and PIN debitGenius is configurable to accept any customer reward, gift, loyalty or couponing offersA future proof, cloud-based solution, Genius is the only payment solution that provides merchants with a single point of entry into the mobile spaceNever turn away a paying customer™
9 Robust solution to power your business today Value of Genius - TodayRobust solution to power your business todayGenius enables merchants to take advantage of the increasing disruption, uncertainty, and complexity with payment solutions today and turn these conditions into a competitive advantage that helps their business grow.Low Total Cost of OwnershipNo Extra Fees: Avoid third-party processing fees and additional transactions fees, all with no set-up chargesLower Rates: Capital Bankcard will meet or beat any rates merchants are currently paying with a low-cost guarantee for credit & debit card processingAutomatic credit/debit workflow steering to realize lowest interchange fee.Lower RiskSimplified Compliance: Integrated processing with a PA-DSS validated POS system alleviates many of the burdens PCI compliance creates for a merchants businessAlways Available: Reduces the time and effort required to perform a PCI compliance auditBy enabling customers to swipe their own cards, merchants lower the risk of potential errors and fraud caused by staff handling of sensitive card informationStreamlined Support24/7/365 supportOne-stop shop for all support and serviceCloud-based software updates for new capabilitiesValue- Added CapabilitiesSignature Capture: Integrated signature capture alleviates the annoyance and expense of storing paper receiptsAny Payment Type: Built-in capability to accept any payment type (traditional credit, debit, NFC,QR & EMV) preparing merchant for both conventional & mobile payments - today & tomorrowFree Add-Ons: Free gift and loyalty card programs, free virtual terminal and other value-added servicesMaximizing Opportunity: Seamless integrations with wallet, gift, loyalty, and marketing applications offer merchants maximum choice, flexibility & opportunity for attracting new customers and retaining existing onesKey FeaturesPCI/PED CompliantMulti-function DisplayIntegrated Secure PIN PadEMV-readyBuilt-in NFC readerIP ConnectivityCredit/Debit swipePOS taken “out of scope” from PA-DSSSecurity: Tokenization & Point-to-point Encryption (P2PE)QR Code ScannerDigital Signature CaptureIntelligent Credit/Debit SteeringReal-time SKU Display on CEDCloud-based Remote Administration
10 Value of Genius - Tomorrow Future-proof solution that evolves with your businessMobile Commerce ReadyAccept any mobile payment via NFC/QR codesDeploy profitable customer loyalty/reward programs, offers and couponsSimple SetupCloud-based payment “App Store” for easy managementWeb-based remote administration of all CEDs to ensure a unified customer experience across all locationsAs a future-ready solution today, Genius provides merchants a true path forward by being the only flexible payment solution that adjusts alongside the growth of their business & industry needs.Mobile Commerce ReadyAccept mobile (NFC or QR code), and NFC “tap to pay” credit card paymentsLeverage Platform Partners for tailored loyalty/rewards and coupons/offers to meet specific merchant needsCustomizable payment acceptance, mobile commerce, and location-based controls instead of a one-size-fits-allEnhanced AdministrationCloud-based software platform enables the ability to provision each customer engagement device (CED) from a central location“App Store” marketplace provides selection/management of all payment technology needsSolving the problem of how to support traditional credit/debit payments AND mobile commerce on your countertop - all from a single device.
11 Lower Risk POS is “Out of Scope” for PA-DSS EMV-Ready Solution No sensitive data passes through the POSDramatically reduces cost, resource, time required to complete PCI auditsEnhanced security to ward off hackersTokenizationPoint-to-Point Encryption (P2PE)Clerks no longer handle credit cardsEMV-Ready SolutionCustomer Engagement Device (CED) is EMV-readyNo additional hardware swaps required to complyPrepare for 2015 Liability Shift on your termsSoftware update when ready to accept EMV cardsHassle-free acceptance of “Chip and PIN” card purchasesIncrease sales from international shoppersPOS is “Out of Scope” for PA-DSSPA-DSS validated solution prevents any sensitive information from passing through POSTokenization of all sensitive information and point-to-point encryption (P2PE) for all transactionsCustomers swipe their own cards - employees never handle the cardEMV-Ready SolutionAs a processor, we also have been preparing for EMV.Over the past eight years EMV® (Europay, MasterCard, and Visa) has become the standard for globally interoperable, secure payments.According to EMVCo, there are over 1.55 billion EMV enabled cards worldwide (46 percent of total cards in circulation) and more than 21 million EMV enabled POS terminals (76 percent of payment terminals).The US is significantly behind the times with EMVDue to the forthcoming October 2015 liability shift for merchants not accepting EMV payments (dual-interface - contact and contactless), a risk historically and currently absorbed by the major card brands, that stands to change.Many issuers, including Citi, Wells Fargo, U.S. Bank, and Chase, launched the migration to EMV 2 years ago when they began phasing in chip-enabled EMV cards to their corporate cardholdersWhy Now:One driving factor is fraud - Mercator Advisory Group estimates that credit and debit card fraud costs the card issuers over $2.4 billion annually. One of the key benefits of EMV is that dynamic digital data is included in every transaction, significantly enhancing security and reducing the risk of fraud.
12 Smarter POS Transactions Smart Transactions with GeniusGenius separates the sensitive payment information (e.g. Credit Card or Debit Card credentials) from the POS, removing the POS from PA-DSS scope to reduce risk and simplify the audit process.Old WayUnder the old way of accepting payments, this is what kept merchants in scope for PA-DSS leading to a longer auditing and compliance requirement for the systemIn this scenario sensitive credit card/customer information is passing from the point-of-sale through to the gateway and then completing the transactionWith GeniusGenius helps reduce security concerns by providing a PA-DSS validated solution that leverages tokenization & point-to-point encryption(P2PE) for all communicationsGenius reduces risk by removing the POS system from PA-DSS scopeWith Genius, all transaction data is split into two components:Sensitive data: cardholder number, expiration date, etcNon-sensitive: sale amountAs all credit cards are swiped/processed through the Genius Customer Engagement Device (CED) – not POS system – no sensitive data passes through the POSThe POS system uses an encrypted key from the Merchant Warehouse gateway so the transaction stays within the fully encrypted Genius cloud environmentThe POS system then receives a confirmation that the transaction for the stated amount has been approved
13 Lower Costs Intelligent PIN Steering Fast, secure BINsmart™ technology Automatically assesses card transactionsDetermine payment acceptance by credit or PIN DebitReduces interchange feesMinimizes merchant account feesSignificant savings in monthly processingAutomatic credit/debit workflow steering to realize lowest interchange fee.
14 Value-Added Capabilities Digital Signature CaptureSignatures captured directly on CEDSave money on receipt storage, administration & paper costLess painful chargebacksReduce time at check-outContributes to key metric: # of customers/dayImproves overall customer experienceNFC Contactless PaymentsNFC acceptance built into CED “behind the glass”No additional hardware to purchase and/or swapOut-of-the-box support for multiple options“Tap-to-pay” credit cards from numerous issuersMobile wallets on smartphonesSKU DisplayLegal requirement by most statesCostly fines for non-complianceEliminate the need for pole display hardwareSave moneyImproved aesthetics at the point of purchaseEliminate errors with real-time purchase verificationReduced number of refunds and charge-backsSignature Capture: Integrated signature capture alleviates the annoyance and expense of storing paper receiptsAny Payment Type: Built-in capability to accept any payment type (traditional credit, debit, NFC,QR & EMV) preparing merchant for both conventional & mobile payments - today & tomorrowFree Add-Ons: Free gift and loyalty card programs, free virtual terminal and other value-added servicesMaximizing Opportunity: Seamless integrations with wallet, gift, loyalty, and marketing applications offer merchants maximum choice, flexibility & opportunity for attracting new customers and retaining existing ones
15 Streamlined SupportWe are committed to ensuring our partners and merchants receive the superior support.24/7/365technicalsupport100% US-basedcustomer andpartner supportIndustry-ratedbest in classservice times“Customer service is a key focus are for our company,” says Henry Helgeson, CEO, Merchant Warehouse. “ We continue to be focused on new ways to augment & expand our services to meet the varying needs of our customers and partners in order to provide the highest level of support possible in the industry.”Capital Bankcard’s award-winning Merchant Experience Team is comprised of both customer service & technical supportProvided without charge or limitation to our customers and partnersCapital Bankcard offers US-based 24/7/365 customer service and technical assistance
16 Contact InformationChristopher O’Banion, ISOFax6430 Kentstone Dr. Indianapolis, IN 46268
18 Flexibility – Security – Access – Growth Genius Product FamilyFlexibility – Security – Access – GrowthA Genius solutions to fit your business needGenius EXIntro to credit card processing + optional mobile card readerGenius TXIntro to Mobile Payment and Program Acceptance(LevelUp)Traditional Payment AcceptanceGenius STXStand-alone Mobile Payments and Program Acceptance (mCommerce)Genius ITXIntegrated Mobile Payments and Program Acceptance (mCommerce)The Genius product family is a suite of payment and program acceptance solutions designed to drive incremental business value and optimize the merchant-customer experience.Merchants select the solution that best meets their needs as part of a “grow-with-Genius” strategy that ensures their payment and program acceptance needs will evolve as the business grows.Genius EXprovides new and existing small and mid-sized businesses with an affordable entry point into credit card processing and mobile payment acceptance. Available in two forms based upon your business needs:Web-based application with or without a traditional credit card terminalMobile application and mobile card reader for credit card processing on any smartphone or tablet.Genius TXA payment, loyalty and mobile marketing solution, offers merchants a convenient entry point into mobile payments and features:Traditional payment acceptance with an option to add NFC and EMVIntegrated mobile payment and mobile commerce through LevelUpUnified security through tokenization and encryptionEnhanced customer experience to support business growthGenius STXDesigned specifically for merchants without a POS integration, is a complete stand-alone solution that delivers choice, access and opportunity, including:Universal payment acceptance of NFC, EMV and QR codesIntegrated mobile gift, loyalty, and reward programsUnlimited choice amongst payment types, mobile wallets and mobile commerce solutionsCloud-based software updates for new capabilitiesGenius ITXIs a holistic solution, fully integrated directly with a point-of-sale (POS) system, that provides developers and merchants with:Simple, one-time POS integration“Never turn away a paying customer”
19 Optimize the Customer Experience Genius CED StandFlip Up Stand, Open Hole Base SwivelTelescoping Locking StandTelescoping Standwith Quick Release BracketDescription180 degree rotationFlips up to 90 degreesNo knobs or leversLocks in positionIntegrated cable managementAdjustable heightSwivels 180 degreesTiltsInternal cable racewayCable strain reliefLocking back plateSecurity hardware availableQuick-release mechanismTilt 0-90 degree availableOrder InfoENS Part NoENS Part NoENS Part NoPictureCost$ 54.00$ 68.00$ 72.00