Tell us what you think at Facebook.com/PUMA UK Men 18+ 9,119,02 UK Men 18+ 9,119,02 UK Men 18-34 5,736,580 UK Men 18-34 5,736,580 Men 18-34 in London 1,335,800 Men 18-34 in London 1,335,800 Men 18-34 in London who like Football 146,280 Men 18-34 in London who like Football 146,280 Men 18-34 in London who like Arsenal or Chelsea 92,360 Men 18-34 in London who like Arsenal or Chelsea 92,360 Social Targeting. Lots of little = big v.s. 760 Premier League Games + FA Cup + Carling Cup + Europe + Championship + 1 st, 2 nd, 3 rd divisions…
Gatwick to Alicante Manchester to Barcelona From £59.99 From £63.99 Manchester to Geneva From £74.99 Optimising display media to behaviour 123 routes 6 Price points per route 4 backgrounds 42 images X= 123,984 ads XX 1236442
Zuckerberg: Yeah so if you ever need info about anyone at Harvard. Just ask. I have over 4,000 emails, pictures, addresses, SNS Friend: What? How'd you manage that one? Zuckerberg: People just submitted it. I don't know why. They “trust me”. Dumb f**ks Privacy? What privacy?
In summary, what does it mean for me? Agency: New skills needed Media Owner: Turn lead into gold Advertiser: Sell stuff more effectively Consumer: Less irrelevant ads to annoy me
Thankyou email@example.com CookieID: 12365473 Browsing History: The Economist, Fortune, IHT, National Geographic, Newsweek, TIME, The Wall Street Journal Interests: Lots of stuff Age Bracket: 18 - 24 Work Status: Overworked Income Status: Underpaid