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Making your voice heard: How to influence the post-2015 development agenda 1.15-245 Tuesday 17 th of February Room 27/26 UN Secretariat Building, ​New.

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Presentation on theme: "Making your voice heard: How to influence the post-2015 development agenda 1.15-245 Tuesday 17 th of February Room 27/26 UN Secretariat Building, ​New."— Presentation transcript:

1 Making your voice heard: How to influence the post-2015 development agenda 1.15-245 Tuesday 17 th of February Room 27/26 UN Secretariat Building, ​New York

2 Major Groups and Other Stakeholders Jeffery Huffines NGO Major Group Organising Partner UN Representative, CIVICUS ( Naiara Costa Advocacy Director Beyond 2015 (

3 How to influence UN processes Felix Dodds 3

4 Who is Felix Dodds Twenty years Executive Director of Stakeholder Forum Set up global stakeholder coalitions at the UN CSD, UN Habitat, WHO and IRENA Co-Chaired the NGO CSD Steering Committee 1997-01 Co-directed the Water and Climate Coalition Chaired the 2011 UN DPI NGO Conference Written or edited 11 books on sustainable development Advisor to the UK and Danish Government and EU Now advise Ford Foundation, Communitas, WSPA, Article 19 on SDGs 4

5 Defining Non-Governmental Organisations How do you describe an NGO? One survey found 48 different terms and acronyms. Here is a sample: In short, there is no agreed terminology for describing the NGO sector. In some ways, it is easier to describe what NGOs are not, rather than what they are. It is generally agreed that NGOs are not: part of government, or organized primarily for private profit. BINGOs Big International NGOs BONGOs Business Organized NGOs CBOs Community Based Organizations CSOs Civil Society Organizations ENGOs Environmental NGOs GONGOs Government Organized NGOs MONGO IPOsIndigenous Peoples Organizations GROs Grassroots Organizations GSCOs Global Social Change Organizations Organizations NPOs Nonprofit Organizations Vos Voluntary Organizations NGI

6 NGOs, civil society, or major groups? – women – children and youth – indigenous people – NGOs – Local authorities – Workers and trade unions – business and industry – the scientific and technical community – farmers “Major Groups” is a term that was introduced in Agenda 21, agreed by governments at the Rio Earth Summit. It describes nine sectors of society identified as having a significant role in sustainable development:

7 Stakeholders in Intergovernmental Processes FOUR important functions: Setting agendas Negotiating outcomes Conferring legitimacy Implementing solutions

8 What is left to influence? 8 19-21 January (3 days) — stocktaking 17-20 February (4 days) — declaration 23-27 March (5 days) — sustainable development goals and targets 20-24 April (5 days) — means of implementation and global partnership for sustainable development 18-22 May (5 days) — follow-up and review 22-25 June (4 days) — intergovernmental negotiations on the outcome document 20-24 July and 27-31 July (10 days) — intergovernmental negotiations on the outcome document – 28-30 September (3 days) SDG Summit

9 Declaration? Look at the following for ideas: – Rio Declaration (1992) – Millennium Declaration (2000) – 2005 World Summit Outcome (2005) – 2010 High Level Plenary of the UNGA (2010) – The Future We Want (2012)

10 Elements Paper: an example of what to do 1.A collective vision 2.What we must do to get there 3.How will we do this 4.Follow up and Review 5.Our Commitments – common principles 6.Final Call to Action 10

11 sustainable development goals and targets? New Goals? means of implementation and global partnership for sustainable development New Targets? Follow up mechanisms What about Indicators?

12 Hard and Soft Law – SDGs are soft law Hard Law Soft Law ▪ Legally binding ▪ MEAs that conform to the 1969 Vienna Convention on the Law of Treaties ▪ Enforceable in law ▪ Non-binding ▪ Global or regional instruments that do not strictly conform to the Vienna Convention but could play positive role in national policy-making. ▪ Important influence on international and national policy ▪ Can lay the groundwork for multilateral accords 12

13 SWOT analysis 1.Strengths a.What is the unique nature of the campaign? b.What does the team do well? c.What do other people see as your strengths? 2. Weaknesses a.What can you improve? b.What are your resource limitations? c.What do you do badly? d.How do others perceive your campaign? e.Do you know what all the key governments think of your campaign? 13

14 SWOT analysis (cont.) 3. Opportunities a.Where is the campaign’s support? b.What academic evidence is there in support of your campaign? c.What are the key media chances you could utilise in the future to support your campaign? d.Who is seeing key government officials in the short term 4. Threats a.What are the obstacles facing the campaign? b.What funds do you have to support the campaign? c.What are the views of other stakeholders? d.Which of the key country blocks oppose your campaign? 14

15 National Preparations Timelines MOI March - means of implementation and global partnership for sustainable development – Read SDG 17 and MOI under each SDG – Read the Earth Negotiations Bulletin on Financing for Development – Read Zero draft of the FfD process when it comes out conference-ffd/drafting-sessions.html conference-ffd/drafting-sessions.html 15

16 National Preparations What Can You Do? What do you want? Have a briefing paper no longer than two pages Have some paragraphs ready Know the government officials in charge of the MOI discussion in capital and meet with them Utilize parliament to raise the issue to the Minister Write article for national newspaper Town Hall Meetings – Citizens Charter Follow up – start a conversation with government now Projects to implement 16

17 Traditional Media Traditional media tends to be one way where you read an article, listen to a radio programme or watch a TV news item. You have a very limited range of engagement with traditional media you can write a letter to the editor and sometimes join a phone in for a radio programme. Press releases News items Fact sheets for the media Video news releases Opinion articles – which could be syndicated Editorials 17

18 Social Media Social News: Twitter, Digg, Propeller, Reddit. Interact by short messaging, voting for articles and commenting on them. Social Networking: Facebook, Google Plus, LinkedIn (which now enables blog placements too) Hi5, Last.FM, MySpace. Interaction by adding friends and colleagues, commenting on profiles, joining groups and having discussions. Social Photo and Video Sharing: YouTube, Pinterest, Flickr. Interact by sharing photos or videos and commenting on user submissions. Wikis: Wikipedia, Wikia. Interact by adding articles and editing existing articles. Website: Easily accessible explaining what the Coalition is doing Blogging : A regular blog posting where Coalition members share the responsibility to do this over the year – possibly with a blog every month to start with. E-newsletters – These now can be created very easily with Coalition members generating content 18

19 Why attend UN meetings? To influence the text that will be negotiated; To build and cultivate alliances for future work; To show case studies of successes that your organization has achieved; To learn about how intergovernmental negotiations work; To raise funds for your work. 19 www.tellusorg

20 Understanding the countries European Union Latvia (Jan-June 15), Luxembourg (Jul-Dec 15) G77 (134) and China Chair: South Africa ( ) Key G77 countries: Antigua and Barbuda, Argentina, Brazil, Bolivia, Colombia, China, Cuba, Egypt, Guatemala, India, Indonesia, Kenya, Nigeria, Pakistan, Singapore, South Africa, Tanzania Key EU countries: Denmark, Germany, Lichtenstein, Netherlands, Sweden Single decision countries: eg Australia, Canada, Japan, Korea, Mexico, New Zealand, Norway, Monaco, Russia, Switzerland, Ukraine’United States, AOSIS (43 countries) Chair: The Republic of Nauru Ambassador Marlene Moses – Vice Chairs: Ambassador Antonio Lima, Cape Verde, Ambassador Janine Coye Felson Belize www.tellus.org20

21 Understanding the countries Regional Blocks – Africa (chair Egypt 2015-17) 54 countries UNGA President 4 and 9 – Uganda President of the UNGA from September 2014 – Asia (53) UNGA President 1 and 6) – Latin America and the Caribbean (33) UNGA President 2 and 7 – – Eastern Europe (23) UNGA President 3 and 8 – Western Europe and Other Group (28) UNGA President 05 – Denmark takes over President of UNGA in September 2015 21

22 Know your delegates

23 Key people in the secretariat The NGO or Stakeholder relations person The Executive Director of the Convention or secretariat The “fixer” The person in charge of the text section you are interested in www.tellus.org23

24 Before the meeting GovernmentStrong For Weak For Not yet declared Weak Against Strong Against Capital New York Other Venues For key governments

25 The world of brackets Alternative brackets Contentious brackets Suspicious brackets Tactical or trading brackets Uncertain brackets Waiting brackets Weary brackets

26 Brackets Who put the bracket in? When you know who put it forward, ask why. The ‘why’ may not be clear to other delegations and you can play an important role in highlighting the ‘why’ in your lobbying.

27 : Why have they bracketed? ? If it was because they are waiting for instructions from the capital, then phone your colleagues in the capital and get them to raise the issue with relevant civil servants or ministers. This only works if you are completely on top of the negotiations and can act immediately. If it involves trading brackets with somewhere else in the text, then you need to be able to work with the stakeholders who are trying to lobby on that section. www.tellusorg27

28 Why have they bracketed? If it is because of exhaustion brackets, then make some text suggestions. This can be a very opportunistic time as officials are tired and looking for a way through the darkness – or even to go home for the night! If there are suspicious brackets, then it is important to work out why and try to help build trust. www.tellus.org28

29 What participation and influence mechanisms should stakeholders employ ? Game plan for the whole negotiation – Coalition should be asking national partners to before you arrive at a UN meeting organize several meeting in capitals with key governments brief the media, place early stories in the media Meet with key parliamentarians before leaving – initiated a debate in parliament Set up a rapid response mechanism in the capital in case you need it Try to get an NGOs on delegation and allowed to attend pre inter-departmental meetings before the event

30 What participation and influence mechanisms should NGOS employ ? At the UN event a coalition should: have a photo booklet of key negotiators and UN staff so they are easy to find Designate point contacts for all key people eg G77, EU, US, key countries, Bureau members, UN officials, There should be floor managers in each negotiation room Use coffee bar diplomacy, receptions Use any informal possibilities drinks/dinner/dancing If you are spending more than 20% of your time with other Stakeholders you are not doing your job. 30

31 What levers of influence do they have in the negotiation stages ? Much less as the process moves to end game Offer to support smaller states eg FIELD helped AOSIS in the climate change negotiations Organize side events Talking with your own government daily Be there until 4am to offer text changes Key G77 countries: Antigua and Barbuda, Argentina, Brazil, Bolivia, Colombia, China, Cuba, Egypt, Guatemala, India, Indonesia, Kenya, Nigeria, Pakistan, Singapore, South Africa, Tanzania Key EU countries: Denmark, Germany, Lichtenstein, Netherlands, Sweden Single decision countries: eg Australia, Canada, Japan, Korea, Mexico, New Zealand, Norway, Monaco, Russia, Switzerland, Ukraine, United States, 31

32 What are the conditions needed for a coalition to succeed ? Know Your Own Goals Know the Decision-making Process in Your Country Know When To Work at What Level Know the Decision-making Context Know the Tools at Your Disposal Know When To Make Your Position Know the Government Officials Know the Key UN Officials Know Your Allies Know Your Adversaries Know Your Limits Know Your Brackets and Terms 32

33 Some books to help you understand the intergovernmental process

34 SD2015 Resources SD2015 has produced an Advocacy Toolkit and Media Guide for civil society and other stakeholder organisations, coalitions and individuals that want to influence the post-2015 development agenda, including the Sustainable Development Goals (SDGs). Both are available in four languages: English French Spanish Portuguese All versions can be found on our SD2015 website.

35 Advocacy Toolkit: An Introduction ‘Influencing the Post-2015 Development Agenda’. Part 1: The Post-2015 Development Agenda: What Is It and How Can You Engage? Provides a full background on the post-2015 processes and identifies key entry points for engagement and influence. Part 2: Developing a Post-2015 Advocacy Strategy Guides you through the necessary steps for developing your own post-2015 advocacy strategy, building on the information and opportunities identified in Part 1.

36 Advocacy Toolkit: The Purpose Understand key post-2015 development agenda processes, including the proposed SDGs and the distinction between goals, targets and indicators; Identify opportunities to influence the agenda at national, regional and global levels; Identify key post-2015 stakeholders and decision-makers, and their relative influence at national, regional and global levels; Decide on your post-2015 advocacy priorities; Develop a comprehensive action plan to influence your government and/or relevant intergovernmental bodies; Engage with the Major Groups and other key stakeholders for mutual advocacy benefit; Apply the adopted post-2015 framework to your national context and identify the national indicators to be adopted by your country; Monitor and evaluate the results of your advocacy; and ultimately, Hold your government and others to account to deliver their post-2015 commitments.

37 Top Tips and Useful Info Throughout the Advocacy Toolkit you will find: TOP TIPS: Snapshots of ideas and hints to help you build an effective advocacy strategy. TOOLS: Planning exercises, workshop activities and templates to help you to work through the toolkit content in practice. CASE STUDIES: Helpful examples of how others have developed and implemented advocacy strategies around the world. FIGURES: Processes or ideas that are displayed clearly in illustrations or flow charts for easy reference.

38 Interactive timeline

39 Build Strong Foundations To deliver a successful advocacy strategy you need first build strong foundations: Understand the Agenda: Do your research and gather your evidence Understand the Agenda From National to Global Level Work in partnership Be aware of timeframes You can now begin to develop the content of your advocacy strategy in 8 steps. Note: These 8 steps do not have to be taken in sequence - advocacy planning is a cycle, rather than a linear process. You can choose which steps you focus on, depending on where you are in your current advocacy planning and activities.

40 8 Steps to Advocacy Success 1. Select your post-2015 priorities; 2. Identify your target audience; 3. Develop your message(s); 4. Choose your messenger(s); 5. Identify opportunities and activities for delivering your messages; 6. Take stock and identify gaps; 7. Manage risks; 8. Monitor and evaluate progress and impact.

41 Action Plan Template Action Plan Template

42 Tools and Worksheets Each step introduces a practical tool / set of tools that you can work through, which will help you to develop the different parts of your advocacy strategy. Many of these tools can be adapted for a workshop setting and require gaining group inputs, to ensure your colleagues and partners can work with you collaboratively in developing your advocacy activities. Find all the worksheets in the toolkit Annex and they can be downloaded from our SD2015 website.

43 Media Toolkit The aim of this guide is to help you get your message across to a wider audience when talking about sustainable development and the post-2015 development agenda. The media can help to convey your messages to a targeted or simply wider audience, and to help hold decision-makers and governments to account. This guide helps you to understand why journalists and media outlets behave as they do, what they are looking for, and how you can get your voice heard.

44 Topics Covered 1. What is your message? 2. Targeting your audience 3. Understanding journalists 4. Approaching journalists 5. Working with journalists 6. Press releases 7. Media interviews 8. Events and press conferences 9. Photos and photo calls 10. Editorials and advertorials 11. Social media 12. Dealing with a crisis 13. Jargon-busting

45 12 National SD2015 Partners Africa Malawi - CONGOMA Mauritius - ANPRAS Tanzania - TANGO Latin America Brazil - ABONG Colombia - CCONG Venezuela - SINERGIA Asia Nepal - NFN Philippines - CODE-NGO Caribbean Dominican Republic- ALIANZA ONG Europe Latvia - LAPAS Portugal - PLATAFORMA PORTUGUESA DAS ONGD Middle-East Egypt - RAED

46 Add slides… -Future SD2015 workshops and opportunities, particularly on media engagement/communications -Sign up for SD2015 newsletter to be kept informed

47 Thank You

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