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KVCR FM/TV/FNX Path to Increasing Service and Sustainability.

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Presentation on theme: "KVCR FM/TV/FNX Path to Increasing Service and Sustainability."— Presentation transcript:

1 KVCR FM/TV/FNX Path to Increasing Service and Sustainability

2 Boosting Revenues and Securing Ongoing Funding Grow the Member BaseGrow the Member Base Maximize Underwriting PossibilitiesMaximize Underwriting Possibilities Develop & Redefine KVCR FoundationDevelop & Redefine KVCR Foundation Explore Marketing OpportunitiesExplore Marketing Opportunities

3 Goal 1: Increasing Revenue Grow Membership & Increase UnderwritingGrow Membership & Increase Underwriting Identify and Pursue More GrantsIdentify and Pursue More Grants Explore Additional Tribal GiftsExplore Additional Tribal Gifts Optimize Fees – Maximize Income Potential from Facility Rentals and UseOptimize Fees – Maximize Income Potential from Facility Rentals and Use

4 Administrative Actions to Optimize Expenditures Identify/Apply Overhead Costs To GrantsIdentify/Apply Overhead Costs To Grants Itemize Expenses per ProjectItemize Expenses per Project Develop Viable Multi-Year Financial & Staffing PlansDevelop Viable Multi-Year Financial & Staffing Plans

5 Goal 2: Build KVCR's Community Presence Step Up Community EngagementStep Up Community Engagement Embrace Community and Increase VisibilityEmbrace Community and Increase Visibility Improve Diversity in TV/Radio Content to Proportionately Reflect CommunityImprove Diversity in TV/Radio Content to Proportionately Reflect Community ACTION:

6 Goal 3: Strengthen KVCR’s Production Capacities Increase In-House ProductionsIncrease In-House Productions Increase Diversity of Local ContentIncrease Diversity of Local Content Establish KVCR as a National Content SourceEstablish KVCR as a National Content Source ACTION:

7 Goal 4: Grow FNX Increase Community EngagementIncrease Community Engagement Explore Funding OptionsExplore Funding Options Increase in-House ProductionsIncrease in-House Productions Expand Programming to 1500 hoursExpand Programming to 1500 hours Establish FNX as a Major National NetworkEstablish FNX as a Major National Network ACTION:

8 Goal 5: Optimize Organizational Structure Study and Evaluate KVCR Staff StructureStudy and Evaluate KVCR Staff Structure Redefine KVCR Foundation BoardRedefine KVCR Foundation Board Create a Foundation Director PositionCreate a Foundation Director Position

9 KVCR/TV Channel 24 KVCR/TV Programming and Audience is HealthyKVCR/TV Programming and Audience is Healthy Programming Continues to EvolveProgramming Continues to Evolve Localism in Production is IncreasingLocalism in Production is Increasing Viewership Continues GrowingViewership Continues Growing

10 L.A. PBS Station Trends 2007 – 2013: KVCR Grows, Others Decline

11 FNX – First Nations Experience Verizon, and Direct TV – Southern California, LA AreaVerizon, and Direct TV – Southern California, LA Area WYCC-PBS – Chicago, IL / and Northwestern IndianaWYCC-PBS – Chicago, IL / and Northwestern Indiana KUAC – Fairbanks, AlaskaKUAC – Fairbanks, Alaska KEET TV – Northern CaliforniaKEET TV – Northern California KJHP-LP – Morongo ValleyKJHP-LP – Morongo Valley LPTV – Lakeland, MinnesotaLPTV – Lakeland, Minnesota Reservation Transponder – Shoshoni, WYReservation Transponder – Shoshoni, WY Coming Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo NationComing Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo Nation

12 FNX Acquisitions & Programming Content Has Grown from 50 to 500 Hours Content Has Grown from 50 to 500 Hours Need to Refresh Content thru End of FY14 Need to Refresh Content thru End of FY14 Immediate = 1,500 to 4,000 Hours of Programming Immediate = 1,500 to 4,000 Hours of Programming Long Term = Establish FNX as Major National Network Long Term = Establish FNX as Major National Network

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14 KVCR/FM 91.9

15 Audience and Team Growth Audience and Team Growth Programming Programming Outreach Outreach Grants Grants Cross Programming/Promotion Cross Programming/Promotion

16 KVCR Radio Audience Growth

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18 KVCR Membership/Development

19 Members in FY 2014 = 6-Month Snapshot of Current Members as of January 28, 2014 FY 2015 = 5% Projection Based on Membership Trends

20 Number of members in FY 2014 = 6 month snapshot of current members as of January 28, 2014 FY 2015 = 5% projection based on membership trends

21 Growing KVCR Membership in FY % Projected Membership Growth by FY2015 5% Projected Membership Growth by FY2015 Initial Tele-fundraising campaign target of Recapturing 900 Lapsed Members Initial Tele-fundraising campaign target of Recapturing 900 Lapsed Members Continue with Mail Campaign to Acquire New Donors, Averaging 600 New Donors per Campaign Year Continue with Mail Campaign to Acquire New Donors, Averaging 600 New Donors per Campaign Year Build and Launch Social Media Fundraising Campaign Build and Launch Social Media Fundraising Campaign

22 KVCR Underwriting For the Past Two Years, KVCR/FM/TV/FNX has had only one Underwriting Representative For the Past Two Years, KVCR/FM/TV/FNX has had only one Underwriting Representative Goal is to Maximize Potential Revenue thru Team Building Goal is to Maximize Potential Revenue thru Team Building

23 Underwriting Revenue Income/Revenue

24 Underwriting Potential Revenue Projections Based on Current Underwriting Trends Underwriting by $100,000

25 What We’re Doing Increase Engagement with SBCCD and Community Sectors Increase Academic and Professional Support Increase Engagement with SBCCD and Community Sectors Increase Academic and Professional Support Increasing Internship Opportunities Increasing Internship Opportunities Cultivating HS Student Pipelines to SBVC Cultivating HS Student Pipelines to SBVC Developing New Partnerships with Additional Institutions – CSUSB, UCR, La Sierra Univ. and Others Developing New Partnerships with Additional Institutions – CSUSB, UCR, La Sierra Univ. and Others

26 Intern Program & Volunteers Working with More Local Schools and Universities Working with More Local Schools and Universities Mentoring Students Through Current Projects Offering Hands-on Professional Experience Mentoring Students Through Current Projects Offering Hands-on Professional Experience On-Air Promotion, Production and News Reporting On-Air Promotion, Production and News Reporting Web Development Web Development Creating In-House Animation Creating In-House Animation

27 In Review Focus – Community Matters & Localism Focus – Community Matters & Localism Strengthen KVCR Service and Brand – Uniting KVCR FM/TV/FNX thru Cross-Promotion & Programming Strengthen KVCR Service and Brand – Uniting KVCR FM/TV/FNX thru Cross-Promotion & Programming Elevate KVCR Profile – More Civic Participation and Visibility, Polish the Gem of the I.E. Elevate KVCR Profile – More Civic Participation and Visibility, Polish the Gem of the I.E. Increase Membership and Underwriting Revenues Increase Membership and Underwriting Revenues Financial and Staff Planning for Sustainability Financial and Staff Planning for Sustainability

28 Path to The Future Focus More on Community Content Focus More on Community Content Embrace and Reflect Diverse Communities Embrace and Reflect Diverse Communities Reach Out to City and County Governments, Reach Out to City and County Governments, Local Schools, Colleges and Universities Local Schools, Colleges and Universities Increase Partnerships with Other Cultural, Arts and Educational Institutions Increase Partnerships with Other Cultural, Arts and Educational Institutions


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