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Ellen Bara Stolzenberg, Ph.D. Dominique Harrison UCLA Higher Education Research Institute
Who What When Where Why How * Not necessarily in this order
Overall purpose of survey/study Research questions Goals for data use, policy, & practice Longitudinal or cross-sectional
Audience? Stakeholders? Is a survey the best option? Existing instrument vs. Design your own
Existing instruments? Existing literature? Pilot Focus groups to help design/redesign Types of Questions Validity & Reliability
Validity Does it measure what it is designed to measure? Reliability Does the measurement give consistent results?
Population vs. Sample Population of interest ▪ Freshmen ▪ Faculty ▪ Graduate Students ▪ STEM Undergraduates ▪ Etc. Survey all or sub-sample?
Personal Identifiers Confidentiality vs. Anonymity Merging data
Time of year Time of term Time of week Time of day Mode of administration Proctored setting Pre-notification Incentives
Administration Paper vs. Web Follow-up (reminders, communication) Advertising Survey length
Reports & Deliverables Disseminating Data Format Audience Mode Merging Data Analysis & Interpretation
Descriptives Frequency distributions Crosstabs Factor Analysis/Constructs Group Comparisons T-tests/ANOVA & Post-hoc tests Longitudinal Studies Regression
Campus-specific concerns? Examples with varying levels of success? General questions?
Ellen Stolzenberg Dominique Harrison
Action Research Not traditional educational research often research tests theory not practical Teacher research in classrooms and/or schools/districts.
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