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SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central.

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Presentation on theme: "SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central."— Presentation transcript:

1 SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central Region

2 Where Searching Begins  “Most internet users start at a search engine when looking for health information online.” (Pew Internet and American Life Project. Press Release. 2006)  Releases/2006/Most-internet-users-start-at-a-search- engine-when-looking-for-health-information-online.aspx Releases/2006/Most-internet-users-start-at-a-search- engine-when-looking-for-health-information-online.aspx

3 Search Engine Popularity  “On any given day in early 2012, more than half of adults using the internet use a search engine (59%). ” (Pew Internet and American Life Project. Search Engine Use )  ~/media//Files/Reports/201 2/PIP_Search_Engine_Use_20 12.pdf ~/media//Files/Reports/201 2/PIP_Search_Engine_Use_20 12.pdf

4 Privacy and Searching  “Three-quarters of search users say collecting user information to personalize search results is not okay”. (Pew Internet and American Life Project. Search Engine Use )  dia//Files/Reports/2012/PIP_Sea rch_Engine_Use_2012.pdf dia//Files/Reports/2012/PIP_Sea rch_Engine_Use_2012.pdf

5  Results provided by comScore reports for June Based on a total of 19,269 total searches (U.S. only). Top 5 Search Providers

6 Search Engines Then

7 Search Engines Now

8 Rev Your Search Engine  Pop the hood and take a look around the search engine.

9 Formula for Success  Complex and often secret algorithms determine which parts of the Web will be searched.

10 Result Overload  Results are ranked based on several factors (determined by the search algorithm).  Beware of information overload.

11 SEO: What You Need to Know  Search Engine Optimization  Helps webpages move to the top of the results list  Deigned to “fool” the system  Uses coding and/or writing to help a page rank higher in results

12 Two Search Engine Shell Games  (Bing and Google Only)  (Bing, Google and Blekko)

13 Advanced Search Features

14 Google Search  

15 Yahoo! Search  vs

16 Bing Search 

17 Warning! Result Overload

18 Google Results Tools  Basic search:   More Search Tools

19 New to You  Blekko    Slashtag search  DuckDuckGo   Instant and zero click results  No tracking

20 Exercise Set I  Test your skills  Time to work on practice questions.  A link is provided to an online exercise set.

21 The “Deep Web”

22 The Invisible Web  Search engines cover less than 20% of the entire Web.

23 BREAK TIME Image from Batman Animated Series from Warner Bros. Animation.

24 Scholarly Pursuits  Wolfram Alpha   Google Scholar   Microsoft Academic Search 

25 Blast from the Past  Wayback machine   CyberCemetery   Google Cache   Search using cache:URL

26 Media Searching  What types of media are commonly searched for?  Books/Print  Images  Video

27 Books/Print Search  Project Guttenberg  ki/Main_Page ki/Main_Page  Google Book Search   Small Demons 

28 Image Search  Google Images 

29 Picture This  Flickr   Flickr – The Commons  mmons/ mmons/

30 Art Class  National Library of Medicine Digital Collections   National Gallery of Art Images (NGA Images)  https://images.nga.gov/ https://images.nga.gov/

31 Just Press Play  YouTube   Vimeo 

32 Watch and Learn  PBS Learning Media   C-SPAN Video Library   YouTube EDU 

33 Exercise Set II  Test your skills  Time to work on practice questions.  A link is provided to an online exercise set.

34 Searching 2.0  Where will searching take us next?

35 The New Normal  Data from 2009 shows Twitter growing as a search resource.  billion-searches-per-month billion-searches-per-month-39988

36 Real-Time Results  Twitter   

37 Social Media Search  SamePoint   Reputation Management Search Engine  LinkedIn Today   Updates from Twitter and posting on LinkedIn  Google+ Searching

38 Going Mobile  Top 5 Websites Accessed Over Mobile Phones (US) January – September 2009  Google Search  Yahoo! Mail  Gmail  Weather Channel  Facebook  Data from the Nielsen Company  -mobile-phones-sites-and-brands-for-2009/ -mobile-phones-sites-and-brands-for-2009/

39 SMS Search Tools  Libraries using SMS for reference   KGB   Cha-Cha 

40 Easy Interfaces  Mobile search interfaces are streamlined to make searching on the go easier.  Google Mobile Updated 2011   Yahoo Mobile 

41 Mobile Near You  Using phone’s GPS search for information near you.  Aloqa App   Combines social and local information in one place

42 Mobile Visual Search  Google Goggles  mobile/goggles mobile/goggles

43 Goggles On!  Goggles searches for text and images.

44 Seeing Things Differently  Augmented Reality  Use mobile device to scan and find things around you  Robotvision and others Search Nearby: Tweets Restaurants Hotels More

45 Seeing Things Differently

46 Exercise Set III  Test your skills  Time to work on practice questions.  A link is provided to an online exercise set.

47 Keeping Up: Resources  New Books  Sauers, Michael. Searching  Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching  Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice

48 Search Engine Resources  Google    Yahoo   Bing 

49 Search Engine Resources  How Stuff Works: search-engine.htm search-engine.htm  Search Engine Land:  Tame the Web:  Search Engine Watch:

50 Search Engine Resources  INFOdocket – Gary Price:   Librarian of Fortune – Mary Ellen Bates:  ml ml

51 Library Resources  Library Success Wiki: Engines Engines  Infopeople Search Tools Chart:  LITA blog:

52 Questions

53 Contact Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine, South Central Region


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