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SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central.

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Presentation on theme: "SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central."— Presentation transcript:

1 SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central Region

2 Where Searching Begins  “Most internet users start at a search engine when looking for health information online.” (Pew Internet and American Life Project. Press Release. 2006)  http://www.pewinternet.org/Press- Releases/2006/Most-internet-users-start-at-a-search- engine-when-looking-for-health-information-online.aspx http://www.pewinternet.org/Press- Releases/2006/Most-internet-users-start-at-a-search- engine-when-looking-for-health-information-online.aspx

3 Search Engine Popularity  “On any given day in early 2012, more than half of adults using the internet use a search engine (59%). ” (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)  http://www.pewinternet.org/ ~/media//Files/Reports/201 2/PIP_Search_Engine_Use_20 12.pdf http://www.pewinternet.org/ ~/media//Files/Reports/201 2/PIP_Search_Engine_Use_20 12.pdf

4 Privacy and Searching  “Three-quarters of search users say collecting user information to personalize search results is not okay”. (Pew Internet and American Life Project. Search Engine Use 2012. 2012.)  http://www.pewinternet.org/~/me dia//Files/Reports/2012/PIP_Sea rch_Engine_Use_2012.pdf http://www.pewinternet.org/~/me dia//Files/Reports/2012/PIP_Sea rch_Engine_Use_2012.pdf

5  Results provided by comScore reports for June 2011. Based on a total of 19,269 total searches (U.S. only). Top 5 Search Providers

6 Search Engines Then

7 Search Engines Now

8 Rev Your Search Engine  Pop the hood and take a look around the search engine.

9 Formula for Success  Complex and often secret algorithms determine which parts of the Web will be searched.

10 Result Overload  Results are ranked based on several factors (determined by the search algorithm).  Beware of information overload.

11 SEO: What You Need to Know  Search Engine Optimization  Helps webpages move to the top of the results list  Deigned to “fool” the system  Uses coding and/or writing to help a page rank higher in results

12 Two Search Engine Shell Games  http://blindsearch.fejus.com/ (Bing and Google Only) http://blindsearch.fejus.com/  http://blekko.com/ws/your+search+terms+/monte (Bing, Google and Blekko) http://blekko.com/ws/your+search+terms+/monte

13 Advanced Search Features

14 Google Search  http://www.google.com http://www.google.com  http://www.google.com/advanced_search http://www.google.com/advanced_search

15 Yahoo! Search  http://www.yahoo.com/ vs http://search.yahoo.com/ http://www.yahoo.com/ http://search.yahoo.com/

16 Bing Search  http://www.bing.com http://www.bing.com

17 Warning! Result Overload

18 Google Results Tools  Basic search:  http://www.google.com http://www.google.com  More Search Tools

19 New to You  Blekko  http://blekko.com/ http://blekko.com/  http://blekko.com/ws/+/press-videos http://blekko.com/ws/+/press-videos  Slashtag search  DuckDuckGo  http://duckduckgo.com/ http://duckduckgo.com/  Instant and zero click results  No tracking

20 Exercise Set I  Test your skills  Time to work on practice questions.  A link is provided to an online exercise set.

21 The “Deep Web”

22 The Invisible Web  Search engines cover less than 20% of the entire Web.

23 BREAK TIME Image from Batman Animated Series from Warner Bros. Animation.

24 Scholarly Pursuits  Wolfram Alpha  http://www.wolframalpha.com/ http://www.wolframalpha.com/  Google Scholar  http://scholar.google.com/ http://scholar.google.com/  Microsoft Academic Search  http://academic.research.microsoft.com/ http://academic.research.microsoft.com/

25 Blast from the Past  Wayback machine  http://www.archive.org/ http://www.archive.org/  CyberCemetery  http://govinfo.library.unt.edu http://govinfo.library.unt.edu  Google Cache  http://www.google.comhttp://www.google.com  Search using cache:URL

26 Media Searching  What types of media are commonly searched for?  Books/Print  Images  Video

27 Books/Print Search  Project Guttenberg  http://www.gutenberg.org/wi ki/Main_Page http://www.gutenberg.org/wi ki/Main_Page  Google Book Search  http://books.google.com/ http://books.google.com/  Small Demons  http://www.smalldemons.com http://www.smalldemons.com

28 Image Search  Google Images  http://www.images.google.com http://www.images.google.com

29 Picture This  Flickr  http://www.flickr.com http://www.flickr.com  Flickr – The Commons  http://www.flickr.com/co mmons/ http://www.flickr.com/co mmons/

30 Art Class  National Library of Medicine Digital Collections  http://collections.nlm.nih.gov/muradora/ http://collections.nlm.nih.gov/muradora/  National Gallery of Art Images (NGA Images)  https://images.nga.gov/ https://images.nga.gov/

31 Just Press Play  YouTube  http://www.youtube.com http://www.youtube.com  Vimeo  http://vimeo.com/ http://vimeo.com/

32 Watch and Learn  PBS Learning Media  http://www.pbslearningmedia.org/ http://www.pbslearningmedia.org/  C-SPAN Video Library  http://www.c-spanvideo.org/videoLibrary/ http://www.c-spanvideo.org/videoLibrary/  YouTube EDU  http://www.youtube.com/education http://www.youtube.com/education

33 Exercise Set II  Test your skills  Time to work on practice questions.  A link is provided to an online exercise set.

34 Searching 2.0  Where will searching take us next?

35 The New Normal  Data from 2009 shows Twitter growing as a search resource.  http://searchengineland.com/twitter-does-19- billion-searches-per-month-39988 http://searchengineland.com/twitter-does-19- billion-searches-per-month-39988

36 Real-Time Results  Twitter  http://www.search.twitter.com http://www.search.twitter.com  http://www.twitjobsearch.com http://www.twitjobsearch.com  http://topsy.com/ http://topsy.com/

37 Social Media Search  SamePoint  http://www.samepoint.com/ http://www.samepoint.com/  Reputation Management Search Engine  LinkedIn Today  http://www.linkedin.com/today/ http://www.linkedin.com/today/  Updates from Twitter and posting on LinkedIn  Google+ Searching

38 Going Mobile  Top 5 Websites Accessed Over Mobile Phones (US) January – September 2009  Google Search  Yahoo! Mail  Gmail  Weather Channel  Facebook  Data from the Nielsen Company  http://blog.nielsen.com/nielsenwire/online_mobile/top -mobile-phones-sites-and-brands-for-2009/ http://blog.nielsen.com/nielsenwire/online_mobile/top -mobile-phones-sites-and-brands-for-2009/

39 SMS Search Tools  Libraries using SMS for reference  http://bit.ly/c0QwFW http://bit.ly/c0QwFW  KGB  http://www.kgbanswers.com/ http://www.kgbanswers.com/  Cha-Cha  http://www.chacha.com/ http://www.chacha.com/

40 Easy Interfaces  Mobile search interfaces are streamlined to make searching on the go easier.  Google Mobile Updated 2011  http://www.google.com http://www.google.com  Yahoo Mobile  http://m.yahoo.com/search http://m.yahoo.com/search

41 Mobile Near You  Using phone’s GPS search for information near you.  Aloqa App  http://www.aloqa.com/ http://www.aloqa.com/  Combines social and local information in one place

42 Mobile Visual Search  Google Goggles  http://www.google.com/ mobile/goggles http://www.google.com/ mobile/goggles

43 Goggles On!  Goggles searches for text and images.

44 Seeing Things Differently  Augmented Reality  Use mobile device to scan and find things around you  Robotvision and others Search Nearby: Tweets Restaurants Hotels More

45 Seeing Things Differently

46 Exercise Set III  Test your skills  Time to work on practice questions.  A link is provided to an online exercise set.

47 Keeping Up: Resources  New Books  Sauers, Michael. Searching 2.0. 2009.  Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching. 2009.  Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice. 2009.

48 Search Engine Resources  Google  http://googleblog.blogspot.com/search/label/search http://googleblog.blogspot.com/search/label/search  http://labs.google.com http://labs.google.com  Yahoo  http://research.yahoo.com/ http://research.yahoo.com/  Bing  http://www.bing.com/community/blogs/search/default.aspx http://www.bing.com/community/blogs/search/default.aspx

49 Search Engine Resources  How Stuff Works: http://computer.howstuffworks.com/internet/basics/ search-engine.htm http://computer.howstuffworks.com/internet/basics/ search-engine.htm  Search Engine Land: http://searchengineland.com/http://searchengineland.com/  Tame the Web: http://tametheweb.com/http://tametheweb.com/  Search Engine Watch: http://searchenginewatch.com/ http://searchenginewatch.com/

50 Search Engine Resources  INFOdocket – Gary Price:  http://infodocket.com/ http://infodocket.com/  Librarian of Fortune – Mary Ellen Bates:  http://www.batesinfo.com/Writing/Writing/LOFblog.ht ml http://www.batesinfo.com/Writing/Writing/LOFblog.ht ml

51 Library Resources  Library Success Wiki: http://www.libsuccess.org/index.php?title=Search_ Engines http://www.libsuccess.org/index.php?title=Search_ Engines  Infopeople Search Tools Chart: http://www.infopeople.org/search/chart.html http://www.infopeople.org/search/chart.html  LITA blog: http://litablog.org/http://litablog.org/

52 Questions

53 Contact Emily J. Hurst emily.hurst@exch.library.tmc.edu Technology Coordinator National Network of Libraries of Medicine, South Central Region


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