Presentation on theme: "SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central."— Presentation transcript:
SUPER SEARCHER: ENHANCING YOUR ONLINE SEARCH SUPER POWERS Emily J. Hurst Technology Coordinator National Network of Libraries of Medicine South Central Region
Where Searching Begins “Most internet users start at a search engine when looking for health information online.” (Pew Internet and American Life Project. Press Release. 2006) Releases/2006/Most-internet-users-start-at-a-search- engine-when-looking-for-health-information-online.aspx Releases/2006/Most-internet-users-start-at-a-search- engine-when-looking-for-health-information-online.aspx
Search Engine Popularity “On any given day in early 2012, more than half of adults using the internet use a search engine (59%). ” (Pew Internet and American Life Project. Search Engine Use ) ~/media//Files/Reports/201 2/PIP_Search_Engine_Use_20 12.pdf ~/media//Files/Reports/201 2/PIP_Search_Engine_Use_20 12.pdf
Privacy and Searching “Three-quarters of search users say collecting user information to personalize search results is not okay”. (Pew Internet and American Life Project. Search Engine Use ) dia//Files/Reports/2012/PIP_Sea rch_Engine_Use_2012.pdf dia//Files/Reports/2012/PIP_Sea rch_Engine_Use_2012.pdf
Results provided by comScore reports for June Based on a total of 19,269 total searches (U.S. only). Top 5 Search Providers
Search Engines Then
Search Engines Now
Rev Your Search Engine Pop the hood and take a look around the search engine.
Formula for Success Complex and often secret algorithms determine which parts of the Web will be searched.
Result Overload Results are ranked based on several factors (determined by the search algorithm). Beware of information overload.
SEO: What You Need to Know Search Engine Optimization Helps webpages move to the top of the results list Deigned to “fool” the system Uses coding and/or writing to help a page rank higher in results
Two Search Engine Shell Games (Bing and Google Only) (Bing, Google and Blekko)
Advanced Search Features
Yahoo! Search vs
Warning! Result Overload
Google Results Tools Basic search: More Search Tools
New to You Blekko Slashtag search DuckDuckGo Instant and zero click results No tracking
Exercise Set I Test your skills Time to work on practice questions. A link is provided to an online exercise set.
The “Deep Web”
The Invisible Web Search engines cover less than 20% of the entire Web.
BREAK TIME Image from Batman Animated Series from Warner Bros. Animation.
Scholarly Pursuits Wolfram Alpha Google Scholar Microsoft Academic Search
Blast from the Past Wayback machine CyberCemetery Google Cache Search using cache:URL
Media Searching What types of media are commonly searched for? Books/Print Images Video
Books/Print Search Project Guttenberg ki/Main_Page ki/Main_Page Google Book Search Small Demons
Image Search Google Images
Picture This Flickr Flickr – The Commons mmons/ mmons/
Art Class National Library of Medicine Digital Collections National Gallery of Art Images (NGA Images) https://images.nga.gov/ https://images.nga.gov/
Just Press Play YouTube Vimeo
Watch and Learn PBS Learning Media C-SPAN Video Library YouTube EDU
Exercise Set II Test your skills Time to work on practice questions. A link is provided to an online exercise set.
Searching 2.0 Where will searching take us next?
The New Normal Data from 2009 shows Twitter growing as a search resource. billion-searches-per-month billion-searches-per-month-39988
Real-Time Results Twitter
Social Media Search SamePoint Reputation Management Search Engine LinkedIn Today Updates from Twitter and posting on LinkedIn Google+ Searching
Going Mobile Top 5 Websites Accessed Over Mobile Phones (US) January – September 2009 Google Search Yahoo! Mail Gmail Weather Channel Facebook Data from the Nielsen Company -mobile-phones-sites-and-brands-for-2009/ -mobile-phones-sites-and-brands-for-2009/
SMS Search Tools Libraries using SMS for reference KGB Cha-Cha
Easy Interfaces Mobile search interfaces are streamlined to make searching on the go easier. Google Mobile Updated 2011 Yahoo Mobile
Mobile Near You Using phone’s GPS search for information near you. Aloqa App Combines social and local information in one place
Mobile Visual Search Google Goggles mobile/goggles mobile/goggles
Goggles On! Goggles searches for text and images.
Seeing Things Differently Augmented Reality Use mobile device to scan and find things around you Robotvision and others Search Nearby: Tweets Restaurants Hotels More
Seeing Things Differently
Exercise Set III Test your skills Time to work on practice questions. A link is provided to an online exercise set.
Keeping Up: Resources New Books Sauers, Michael. Searching Devine, Jane and Francine Egger-Sider. Going Beyond Google: The Invisible Web in Learning and Teaching Croft, Bruce, Donald Metzler and Trevor Strohman. Search Engines: Information Retrieval in Practice