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Panel Discussion on Classroom Strategies for Internationalizing Business Courses Ellen Lindemann, Raritan Valley CC Mac McGuire, Forsyth Technical CC

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Presentation on theme: "Panel Discussion on Classroom Strategies for Internationalizing Business Courses Ellen Lindemann, Raritan Valley CC Mac McGuire, Forsyth Technical CC"— Presentation transcript:

1 Panel Discussion on Classroom Strategies for Internationalizing Business Courses Ellen Lindemann, Raritan Valley CC Mac McGuire, Forsyth Technical CC or Sharing Models and Experiences

2 Various ways to inject IB into business courses Introduction to Business Introduction to Business Marketing Marketing Economics Economics Management Management Accounting/Finance Accounting/Finance

3 Introduction to Business Most texts for these courses offer chapters on globalization. Most texts for these courses offer chapters on globalization. Virtually every sub-topic taught in introductory courses can be related in some way to global business events. Virtually every sub-topic taught in introductory courses can be related in some way to global business events. One way to inject IB is to discuss U.S. firms that have recently gone global One way to inject IB is to discuss U.S. firms that have recently gone global Huffy Bicycle (Ohio based, offshore production) Huffy Bicycle (Ohio based, offshore production) Levi Strauss (California based, offshore production) Levi Strauss (California based, offshore production) KFC (Both domestic and global operations, especially successful in China) KFC (Both domestic and global operations, especially successful in China)

4 HUFFY Miamisburg, Ohio HOME SITE Currently in Chapter 11 Bankruptcy Currently in Chapter 11 Bankruptcy They waited too long to outsource They waited too long to outsource Asian competition took away their market share Asian competition took away their market share Still operating, but questionable future Still operating, but questionable future Links to articles on company: Links to articles on company: (Forces of global economy usher in uneasy change for low-skilled workers) (Forces of global economy usher in uneasy change for low-skilled workers) html (The Wal-Mart You Don't Know) html (The Wal-Mart You Don't Know) html html (Huffy files for bankruptcy protection)

5 Levi Straus San Francisco, California HOME SITE No longer manufactures in the U.S. No longer manufactures in the U.S. The firm is competing still The firm is competing still Noted for its high ethical standards Noted for its high ethical standards Links to articles about the company: Links to articles about the company: (The Wal-Mart You Don't Know) 72.shtml (Levi Strauss Shuts All U.S. Plants) 72.shtml (Levi Strauss Shuts All U.S. Plants) 72.shtml 72.shtml review/business/s_ html review/business/s_ html review/business/s_ html review/business/s_ html (Levis Strauss to fire almost 2,000 workers)

6 KFC Louisville, Kentucky HOME SITE: Has been very successful as of late Has been very successful as of late Most popular in China Most popular in China Started with a social security check Started with a social security check Links to articles about the company Links to articles about the company (KFC Booming in World's Most Populous Country) 672.cms (KFC brand relaunch from Chandigarh) 672.cms (KFC brand relaunch from Chandigarh) 672.cms 672.cms (KFC Supplier Suspends Worker Over Video) (KFC Supplier Suspends Worker Over Video)

7 MARKETING International marketing blunders are a fun way to get into the global arena and introduce cultural diversity. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign (by a Taiwanese ad company): Scandinavian vacuum manufacturer Electrolux used the following in an American campaign (by a Taiwanese ad company): “Nothing sucks like an Electrolux”

8 International Marketing Blunders Frank Perdue's (Perdue Chicken) slogan, "it takes a strong man to make a tender chicken" translates into Spanish as : Frank Perdue's (Perdue Chicken) slogan, "it takes a strong man to make a tender chicken" translates into Spanish as : “It takes an aroused man to make a chicken affectionate.”

9 International Marketing Blunders The Dairy Association's huge success with the campaign " Got Milk ?" prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read: "Are you lactating?" "Are you lactating?"

10 A fun book! A good cheap book: A good cheap book: Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better Charles MitchellCharles Mitchell, McKim Mead & White, Michael C. White McKim Mead & WhiteMichael C. White Charles MitchellMcKim Mead & WhiteMichael C. White Format: Paperback: 146 pages. Publisher: World Trade Pr (01/01/2002) ISBN: About $25

11 Economics Online quizzes provide fun assignments and serve to bring socio-economic issues into focus. Online quizzes provide fun assignments and serve to bring socio-economic issues into focus. # (Economic Integration) # (Economic Integration) # # w/mankiw3e/quiz_econ_frame.html (application of Trade Theory) w/mankiw3e/quiz_econ_frame.html (application of Trade Theory) w/mankiw3e/quiz_econ_frame.html w/mankiw3e/quiz_econ_frame.html

12 Economics Scavenger Hunts are worth the time to create. Students like them and they learn from them through each discovery. Scavenger Hunts are worth the time to create. Students like them and they learn from them through each discovery. A few good sites to use and introduce to students A few good sites to use and introduce to students World Trade Organization World Trade Organization International Trade Admin. International Trade Admin. Central Intelligence Agency Central Intelligence Agency Bureau of Economic Analysis Bureau of Economic Analysis United Nations United Nations U.S. Census Bureau U.S. Census Bureau

13 ECONOMICS html (a handy global statistical reference) html (a handy global statistical reference) html html (Institute for International Economics) (Institute for International Economics) _taxonomy.xml?taxonomy=Economics%2 C+Global (Brookings Institute) _taxonomy.xml?taxonomy=Economics%2 C+Global (Brookings Institute) _taxonomy.xml?taxonomy=Economics%2 C+Global _taxonomy.xml?taxonomy=Economics%2 C+Global (Cato Institute) (Cato Institute)

14 Management Management is really about people. And the business customs of people vary with their culture. Our top five trading partners (Canada, Mexico, China, Japan, Germany) each have unique managerial styles that are very different from U.S. approaches. Executive Planet is a neat site to explore, with lots of information on various culture.

15 Management: Culture Quizzes quizzes/ (Various cultures) quizzes/ (Various cultures) quizzes/ quizzes/ tm (International Business Etiquette) tm (International Business Etiquette) tm tm (Various cultures) (Various cultures) (Executive Planet – lots of stuff) (Executive Planet – lots of stuff)

16 Accounting / Finance Accounting and financial procedures vary significantly throughout the world. There are many web sites devoted to these differences, but few (in my opinion) are of value in the classroom. The International Accounting Standards Board (ISAB) has issued 39 accounting standards directed at harmonization over the last forty-odd years - not exactly a dynamic organization! IASB WEB SITE: The German firm Siemens, which is listed on both the Frankfurt Stock Exchange and the New York Stock exchange, is a good illustration of accounting differences and a very dramatic one to do comparisons on the financial statements. Since Germany allows “income smoothing” and the U.S. does not, reported net profits tend to be higher on the U.S. reports then on the German ones (try explaining that to a German investor!).

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18 International Business: It’s the same, only different!


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