1. Future Of Mobile Horace Luke Creative Director Windows Mobile and Embedded Devices Division Microsoft Corporation Horace Luke Creative Director Windows Mobile and Embedded Devices Division Microsoft Corporation

2. Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically

3. Our mobile device design and research team is a twenty-five member multi-disciplinary product design organization that employs a vision driven, user scenario focused, user centered design process. User experience strategists, ethnographers, researchers, usability engineers, user interaction designers, industrial designers, visual designers…

4. Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically

5. To design ultimate mobile device user experiences that is always on, always connected, always with you.

6. Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically

7. Image Design Market Focused Scenarios Research and Usability User Focused Scenarios Software feature and Interaction Design Hardware Interaction and Industrial Design Experiential Design

8. Be Productive Be Entertained Be Connected Be Memorable Be Informed Be Delighted

9. Be Productive Be Entertained Be Connected Be Memorable Be Informed Be Delighted Be Me

10. Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically

11. User Centered Design Approach Lifestyles (Desires) Experiences (Reward) Scenarios (Journey) Interaction (Task) Features (Enabler)

12. The Experience Tree Experience Scenario Situation Task Scenario Situation Task Scenario Situation Task Situation Feature Situations are a convergence of: Who – Persona What – Scenario Where – Location When - Time

13. Soak (Understand) Wash (Generate) Rinse (Explore) Spin (Refine) Dry (Finalize) Partner feedbackFocus groupsCompany wide brainstormDeep diveUser feedbackPartner feedbackFeasibilityUser feedbackPartner feedbackUser feedback Partner feedback

14. Soak (Understand) Wash (Generate) Rinse (Explore) Spin (Refine) Dry (Finalize) Partner feedbackFocus groupsCompany wide brainstormDeep diveUser feedbackPartner feedbackFeasibilityUser feedbackPartner feedbackUser feedback Partner feedback Development

17. Our team Our mission Our passion Our process Think organically Our team Our mission Our passion Our process Think organically

18. Relationship

19. People Places Things Time People Places Things Time

20. people place time thing people place time thing people place time people

21. place time thing people place time thing people place time people

22. place time thing people place time thing people place time people contact app

23. people place time thing people place time thing people place time people media app

24. people place time thing people place time thing people place time people calendar app

25. people time thing people place time thing people place time people place

26. Mobile devices are not computing devices, nor are they simply communication devices. They are relationship devices

27. How do we begin to connect connected things while we are connected?

28. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.