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Agricultural advisory services as intermediates for online agromet applications for farmers Iver Thysen Danish Institute of Agricultural Sciences.

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Presentation on theme: "Agricultural advisory services as intermediates for online agromet applications for farmers Iver Thysen Danish Institute of Agricultural Sciences."— Presentation transcript:

1 Agricultural advisory services as intermediates for online agromet applications for farmers Iver Thysen Danish Institute of Agricultural Sciences

2 ICT for farmers: A technology searching for users ? Farmers 2% Crop advisers50% User penetration of PlanteInfo 2004

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16 ICT for farmers: A technology searching for users ? Farmers 2% Crop advisers50% User penetration of PlanteInfo 2004

17 Bad excuses Good weather data from DMI Close collaboration with the advisory service 75% of farmers have Internet Massive marketing Nearly all farmers know about PlanteInfo So why don’t they use it?

18 Good reasons We don’t provide information that fits the rational farmer’s logistic needs Farmers are satisfied with information from other sources Farmers can make better use of their time than fumbling with the Internet Farmers are too stupid to know what is good for them

19 The information chain Information provider Extension Farmers

20 eAdvice

21 Conclusion Weatherdata, applications, websites and farmers’ access to Internet are NOT enough Insight in farmers’ decision making habits and needs defined by farm logistics, and Net-based cooperation with agricultural extension will perhaps help


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