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Welcome Facebook Fan Finder Webinar ?. Thank You for taking time to turn up!

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Presentation on theme: "Welcome Facebook Fan Finder Webinar ?. Thank You for taking time to turn up!"— Presentation transcript:

1 Welcome Facebook Fan Finder Webinar ?

2 Thank You for taking time to turn up!

3 Am I coming through loud ‘n’ clear?

4 FB Fan Finder This webinar will teach you to Create better Facebook ad campaigns Target the right customers Find your market quickly and effectively

5 If you find the right market You convert more customers Reduce your advertising costs Increase return on investment FB Fan Finder

6 Stuart Morrison Building online marketing campaigns since 1996 Started using Facebook November 2007 In 2008 started Little Britain Lookalike page Added more fans than official Little Britain page Who am I?

7 Stuart Morrison 2 clients won Surrey’s EC Entrepreneur of the Year Run my own successful ents agency using web marketing to revolutionise the Lookalike industry Sold my own house using my own website, beat Right Move to the top of Google and in 2009 sold my house for 98% of the pre-crunch price Web marketing innovator Who am I?

8 FB Fan Finder What this is not How to use FB Ads tutorial How to reduce your ad spend A get rich quick scheme

9 FB Fan Finder Why this is relevant NOW FB Ads Can give you new customers Niche marketing WORKS (if done right) NOW is the time to beat the competition!

10 FB Fan Finder Who this is not suitable for Moaners / Whingers Negative thinkers People who cannot swipe and deploy The “something for nothing” brigade

11 FB Fan Finder Who this is suitable for Opportunity spotters Imaginative marketers People who CAN swipe and deploy The “How do I do that in my business” brigade

12 FB Fan Finder What I promise you Simple step–by–step instructions New ideas for your FB ad campaigns Improving your ad click through rate Being here to support you afterwards

13 FB Fan Finder But first... A Confession

14 FB Fan Finder Confession – I don't get it right all the time I picked too broad a market I picked too broad an offer I wasted £823.10p I grieved for my lost money...

15 FB Fan Finder Stages of Fiscal Grief... Denial – It was THEM not me

16 FB Fan Finder Stages of Fiscal Grief... Denial – It was THEM not me Anger – They were stupid to not buy

17 FB Fan Finder Stages of Fiscal Grief... Denial – It was THEM not me Anger – They were stupid to not buy Bargaining – Maybe I could send an offer

18 FB Fan Finder Stages of Fiscal Grief... Denial – It was THEM not me Anger – They were stupid to not buy Bargaining – Maybe I could send an offer Depression – Bloody Facebook, ner, ner, ner

19 FB Fan Finder Stages of Fiscal Grief... Denial – It was THEM not me Anger – They were stupid to not buy Bargaining – Maybe I could send an offer Depression – Bloody Facebook, ner, ner, ner Acceptance – OK, IF this has happened then...

20 FB Fan Finder WHAT DO I DO TO PREVENT IT FROM EVER HAPPENING AGAIN?

21 FB Fan Finder WHAT DO I DO TO PREVENT IT FROM EVER HAPPENING AGAIN?

22 FB Fan Finder I need to know How to make FB Ads more targeted How to find people to target directly How to find ACTIVE Facebook users I started to feel this was IMPORTANT

23 FB Fan Finder So, I Researched Ways to make FB Ads more targeted Ways to find people to target directly Ways to find ACTIVE Facebook users I felt frustrated by this, it’s not easy

24 FB Fan Finder I just wanted a simple way... To make FB Ads more targeted To easily find people to target directly To find the RIGHT Facebook users And I found it! (I’m going to share it with you)

25 FB Fan Finder I discovered this FB formula 1) Your offer needs to be compelling

26 FB Fan Finder I discovered this FB formula 1) Your offer needs to be compelling 2) “Creative” must communicate your offer

27 FB Fan Finder I discovered this FB formula 1) Your offer needs to be compelling 2) “Creative” must communicate your offer 3) Audience must be HYPER RELEVANT

28 FB Fan Finder 1) Compelling Offer 1a) Relevant – they want/need it 1b) Timely – they need it now 1c) Interest – ONE thing: cause for pause (C4P)

29 FB Fan Finder 2) Communicate your offer 2a) Headline should be the Cause 4 Pause 2b) Add a deadline AND a call to action 2c) CLASH! With your surroundings

30 FB Fan Finder 3) Audience 3a) SEE & UNDERSTAND your offer 3b) NEED/WANT your offer 3c) Be able to ACT on your offer – NEXT STEP

31 FB Fan Finder Example Headline sums up the problem Red image grabs user attention in all blue Facebook design Text is relevant Compelling offer CTA and Deadline Social Proof

32 FB Fan Finder FB formula recap 1) Your offer needs to be compelling 2) “Creative” must communicate your offer 3) Audience must be VERY RELEVANT

33 FB Fan Finder Things YOU control 1) Headline 2) Offer 3) Creative

34 FB Fan Finder Things you DON’T control 1) Who sees your ad 2) What will they do 3) When will they do it

35 FB Fan Finder 3) When will they do it? Great Offer, short deadline, good CTA Other than this You cannot judge when they’ll respond

36 FB Fan Finder 2) What will they do? Make ad relevant and timely Other than this You cannot MAKE them act

37 FB Fan Finder 1) Who sees your ad? What if... You CAN control who saw your adverts?

38 FB Fan Finder Facebook allows you to target Who live in United Kingdom Between the ages of 18 and 45 inclusive Who like Russell Brand, Karl Pilkington, The Daily Mash, FHM, Viz (comic), viz top tips, Modern Toss (TV series), sickipedia, Nuts (magazine), Family Guy, Modern Toss, Anchorman: The Legend of Ron Burgundy, Frankie Boyle, Poot! (comics), Maxim (magazine), Zit (comic), Private Eye or Ricky Gervais Who are single, in a relationship or have not specified a relationship status Who speak English (UK)

39 FB Fan Finder Facebook allows you to target Potential Audience for this 12 ad campaign 1,820,000 audience 68,669 saw ads 32 total clicks 0.007% CTR for all ads

40 FB Fan Finder Facebook allows you to target Campaign ran 12 Ads This ad reached 1714 people Got 17 clicks – over half of all the clicks from the 68,669 This ad had a 0.85% CTR 100 X more effective ad

41 FB Fan Finder Facebook allows you to target Potential Audience for this advert: 1.8m The problem?

42 FB Fan Finder Facebook allows you to target = TOO BIG!!! Potential Audience for this advert: 1.8m

43 FB Fan Finder Better Targeting using Power editor > Chrome Browser ONLY

44 FB Fan Finder 1 Select “Audiences” 3 Click “Custom Audience” 2 Select “Create Audience” 1 2 3

45 FB Fan Finder 1 Data file upload 2 Mailchimp 1 2

46 FB Fan Finder Create your audience

47 FB Fan Finder Type - Click “Type” then... Select your data type & upload

48 FB Fan Finder UIDs of target audience Text file 1 entry per line

49 FB Fan Finder Types of audience data 1) Emails – user emails 2) User Ids – unique Facebook account ID 3) Phone numbers - Mobile 4) Mobile advertiser IDS – Mobile App Ads

50 FB Fan Finder Types of audience data 1) Emails – user emails 2) User Ids – unique Facebook account ID 3) Phone numbers - Mobile 4) Mobile advertiser IDS – Mobile App Ads

51 FB Fan Finder Types of audience data 1) Emails – user emails 2) User Ids – unique Facebook account ID 3) Phone numbers - Mobile 4) Mobile advertiser IDS – Mobile App Ads

52 FB Fan Finder Why Facebook UIDs 1) Identifies user uniquely 2) Cannot be hidden & 100% accurate 3) Only available on FACEBOOK!

53 FB Fan Finder But Stuart... 1) How do I find UIDs? 2) Who will be relevant to my business? 3) Sounds hard work and a bit technical!

54 FB Fan Finder http://graph.facebook.com/stumorrison How to find UIDs?

55 FB Fan Finder UIDs Example Text file 1 entry per line

56 FB Fan Finder Here’s the quick way... Use something that Finds Facebook Fans For YOU!

57 FB Fan Finder Here’s a quick demo...

58 FB Fan Finder Compatiblity GREAT TIME SAVING SOFTWARE! Mac Compatible OSX - Snow Leopard to Mavericks Win PC Compatible XP, Vista, Win7, 8, 8.1

59 FB Fan Finder INVESTMENT COST GOING TO BE £97 Mac Compatible OSX - Snow Leopard to Mavericks Win PC Compatible XP, Vista, Win7, 8, 8.1

60 FB Fan Finder Today Only Offer JUST £67 Mac Compatible OSX - Snow Leopard to Mavericks Win PC Compatible XP, Vista, Win7, 8, 8.1

61 FB Fan Finder JUST £67 For 24 Hrs ONLY! Today Only Offer Mac Compatible OSX - Snow Leopard to Mavericks Win PC Compatible XP, Vista, Win7, 8, 8.1

62 FB Fan Finder +FREE BONUS - TODAY ONLY! FREE TODAY with your purchase

63 FB Fan Finder + FREE BONUS - TODAY ONLY! FREE TODAY with your purchase Photoshop Facebook Master Templates ALL Facebook ad sizes master template 20% text test – avoid ads being rejected Ultimate Facebook timeline template

64 FB Fan Finder + FREE BONUS - TODAY ONLY! £83 – Total value FREE TODAY with your purchase Photoshop Facebook Master Templates ALL Facebook ad sizes master template 20% text test – avoid ads being rejected Ultimate Facebook timeline template £22 £24 £37

65 FB Fan Finder Today Only Offer JUST £67 For 24 Hrs ONLY! 30 Day NO QUIBBLE

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67 FB Fan Finder + SECRET BONUS - TODAY ONLY! £17 – Additional Value! FREE WITH SOCIAL LEAD FREAK For 24 Hrs ONLY! Photoshop SECRET BONUS Template

68 FB Fan Finder Today Only Offer £83 £197 TOTAL VALUE Secret Bonus Facebook Bonus £17 £97 Facebook Fan Finder

69 FB Fan Finder Today Only Offer ALL FOR JUST £67 For 24 Hrs ONLY! Facebook Bonus Facebook Fan Finder Secret Bonus

70 FB Fan Finder Today Only Offer JUST £67 For 24 Hrs ONLY! 30 Day NO QUIBBLE

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