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Purple Team: Jeff Cheng, Dan Gallagher, Jeffrey Hollands, Liz Meng, Megan Sichler Examining a Company’s Growth Through Contemporary Corporate Comparison.

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Presentation on theme: "Purple Team: Jeff Cheng, Dan Gallagher, Jeffrey Hollands, Liz Meng, Megan Sichler Examining a Company’s Growth Through Contemporary Corporate Comparison."— Presentation transcript:

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2 Purple Team: Jeff Cheng, Dan Gallagher, Jeffrey Hollands, Liz Meng, Megan Sichler Examining a Company’s Growth Through Contemporary Corporate Comparison DEC

3 2 Introduction Examining the life of Digital Equipment Corporation to better understand how to communicate within modern organizations.

4 Working Growing Managing 3 E Introduction

5 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster

6 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster

7 DEC as a Startup Ken Olsen Harlan Anderson MIT Lincoln LabsMaynard Mill

8 DEC as a Startup Engineer Sales Manager Olsen Argumentation Buy-in Functional Familiarity “Do the right thing” DECUS 7

9 DEC as a Startup Working Growing Managing DECStupid Creative Direct “Do the right thing” Employee Manager Olsen Direct “Think stupid” Designer 8

10 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster

11 Growth of DEC SalesServiceFinanceMnfctr. Product Line Freedom Ownership Duplication Line Manager Engineers Line Manager Engineers Line Manager Engineers 10

12 SalesServiceFinanceMnfctr. Eng Growth of DEC Product Line 11 Line Manager

13 Growth of DEC Product Line 1 Manager Sales Service Manu- facturing Finance Product Line 2 Manager 12

14 Growth of DEC Negotiate and problem solve Tell the truth Beginning of “protect your team” Do the right thing E 13

15 Growth of DEC 14 (Video Clip)

16 Growth of DEC Working Growing Managing DECWorkday Part of a family Fracture into many units Negotiation, conflict, build path Part of something big Expand scalable, cohesive units Feedback from customers, follow roadmap 15

17 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster

18 Peak of DEC Sales=$14B Employees=121,000 E VAX 17

19 Peak of DEC Management Issues DECworld External relationship Engineers Sales Customer EngineersSales Customer vs. 18

20 Managing Working DECGoogle Hands-off Tension +competition Systematic Rules + freedom Peak of DEC Do the right thing, “even at the expense of others” Competition + Cooperation 19

21 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster

22 Ken Olsen becomes paranoid Power struggles limit collaboration Layoffs undermine familial culture New CEO, new structure Changes in computer industry DEC Dies 21

23 SalesServiceFinanceMnfctr. Eng DEC Dies Product Line 22

24 Do The Right Thing? DEC Dies Lie to get your way Make sure your job is safeLimit risk taking 23

25 Managing Working DECBlockbuster DEC Dies Arguing Disconnect between segments Layoffs No new innovation New owners New markets Relocating Branches Closing 24

26 Learning from DEC DECApple 25

27 “Do The Right Thing” StartupGrowingPeakDeath ProductMarketTeamSelf 26 “Did this mean rightness for self, supervisor, colleagues, department, company, customer, or shareholders?” – Edgar Schein

28 The Growth Timeline StartupGrowthPeakDeath Stupid Creative Workday Google Blockbuster

29 Thanks for listening! Any questions? 28


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