www.aristo.ie ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow
A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking. In this study the single best question to predict high earnings was, "Do you enjoy giving speeches?" Will what we are doing help my career?
www.aristo.ie The Basics: OPEN: (Connect in 20 words or 7 sec.) BODY: (Concentration ON-OFF-ON-OFF-ON-OFF- ON OFF ON OFF-ON-OFF) CLOSE: ( If they remember your take home message you are a success)
Tell Your Story ( USP-Elevator Pitch- HCP ) Plan: Who is your audience? Connect: Step 1: get attention 20words or 7 sec. Step 2: problem you solve Who are you? (introduce yourself) What do you do? (KISS) How are they better? Action
How are they Better? “A speech is like a love affair any fool can start it, but to end it requires considerable skill “ Lord Mancroft
www.aristo.ie 6-3-1 This talk will tell you how to be the one that is remembered!
“ A weak message from a good speaker will have more impact than a strong message from a poor speaker, regardless of how much we like to think the opposite might be true.” Deiric McCann from his book ‘Leadership Charisma’
www.aristo.ie Definitions Innocuous: not harmful or offensive Innovative: Make changes to something already existing as by introducing new methods, ideas or products. Inrush: sudden inward rush or flow
www.aristo.ie ‘Create Winning Pitches’! ( Be Open & Innovative ) Andrew C. Keogh Aristo Connect 2 Grow
Plan your Journey All conversations to be interesting must have a planned destination. “ It usually takes me more than three weeks to prepare a good impromptu speech” Mark Twain
Plan your Talk Analogy: Planning a journey is like planning a talk "One good analogy is worth three hours discussion." (Dudley Field Malone) Better Connect Do/ Sales Who? Problem/ Market Audience Prepare Action
www.aristo.ie Memorable Pitch Structure Who is your Audience ? Connect: (get attention) What problem do you solve? How many have you sold? Who are you? How are they better? (always finish with how people will be better) Call for Action
Business Model use metaphors We are like; YouTube Twitter Currency Fair
www.aristo.ie This is the judgement your listener is continually making: Do I believe / trust this person? My final piece of advice to you is; Speak from your life’s experience Speak with energy and enthusiasm Speak in terms of your listeners interest And they will!