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Create Your Story (Keep it Plain) www.aristo.ie ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow.

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Presentation on theme: "Create Your Story (Keep it Plain) www.aristo.ie ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow."— Presentation transcript:

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2 Create Your Story (Keep it Plain)

3 ‘Create Your Story’ ( Keep it Plain ) Andrew C. Keogh Aristo Connect 2 Grow

4 A study conducted by AT&T and Stanford University revealed that the top predictor of professional success and upward mobility is how much you enjoy and how good you are at public speaking. In this study the single best question to predict high earnings was, "Do you enjoy giving speeches?" Will what we are doing help my career?

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6 Profile Qualities of Good Person ??????????? ????????????

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8 Aristo Philosophy Stop delivering Speeches (no audience) Lectures (boring) Sermons (churches empty) Presentations (uninteresting)

9 Have a Conversation (Chat) Aristo promotes the art of extended conversation Have a conversation be it with or 500 people

10 Tell a Story Niklas Zennstrom

11 America v Europe

12 Connect 2 Grow

13 Confidence to Connect

14 Build Relationships

15 Create Trust

16 Connect 2 Grow

17 The Basics Paul O’Connell Padraig Harrington

18 The Basics: OPEN: (Connect in 20 words or 7 sec.) BODY: (Concentration ON-OFF-ON-OFF-ON-OFF- ON OFF ON OFF-ON-OFF) CLOSE: ( If they remember your take home message you are a success)

19 Tell Your Story ( USP-Elevator Pitch- HCP ) Plan: Who is your audience? Connect: Step 1: get attention 20words or 7 sec. Step 2: problem you solve Who are you? (introduce yourself) What do you do? (KISS) How are they better? Action

20 How are they Better? “A speech is like a love affair any fool can start it, but to end it requires considerable skill “ Lord Mancroft

21 Who ate the Frog?

22 Break

23 This talk will tell you how to be the one that is remembered!

24 “ A weak message from a good speaker will have more impact than a strong message from a poor speaker, regardless of how much we like to think the opposite might be true.” Deiric McCann from his book ‘Leadership Charisma’

25 Definitions Innocuous: not harmful or offensive Innovative: Make changes to something already existing as by introducing new methods, ideas or products. Inrush: sudden inward rush or flow

26 ‘Create Winning Pitches’! ( Be Open & Innovative ) Andrew C. Keogh Aristo Connect 2 Grow

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28 Plan your Journey All conversations to be interesting must have a planned destination. “ It usually takes me more than three weeks to prepare a good impromptu speech” Mark Twain

29 Plan your Talk Analogy: Planning a journey is like planning a talk "One good analogy is worth three hours discussion." (Dudley Field Malone) Better Connect Do/ Sales Who? Problem/ Market Audience Prepare Action

30 Memorable Pitch Structure Who is your Audience ? Connect: (get attention) What problem do you solve? How many have you sold? Who are you? How are they better? (always finish with how people will be better) Call for Action

31 Business Model use metaphors We are like; YouTube Twitter Currency Fair

32 Competition! Why are you different/better?

33 Financials - Costs How big is your ambition? Too Big Too Small Don’t tell VC how to spend their money (it’s rude)

34 Executions & Milestones “If you can do it, it ain't braggin”. Dizzy Dean Baseball pitcher

35 Call for Action! What do you want and why? Close: Remind us how we are better

36 Connect 2 Grow KISSKISS $

37 Question & Answers

38 Definition Inquisition: A period of prolonged and intensive questioning or investigation

39 ‘Create Winning Pitches’! ( Be Open & Innovative ) Andrew C. Keogh Aristo Connect 2 Grow

40 Connect 2 Grow

41 Confidence to Connect

42 Build Relationships

43 Create Trust

44 Connect 2 Grow

45 This is the judgement your listener is continually making: Do I believe / trust this person? My final piece of advice to you is; Speak from your life’s experience Speak with energy and enthusiasm Speak in terms of your listeners interest And they will!

46 Who ate the Frog?

47 ‘Pitch your Ideas’ 8th December 2011 Ryan Academy Citywest Business Campus The cost which is funded by Skillnets is only €100 Website : www

48 My contact details: E: Tel:

49 Question & Answers

50 My contact details: Office: 353 Mobile: 353 (0)


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