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Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 1Ex George Spalding Executive Vice President Pink Elephant Is Today's IT compatible with Tomorrow's Social Media Consumer?
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 2Ex BABY BOOMERages 49-671946-1964 80M GENERATION Xages 36-481965-1977 38M (Digital Immigrants) U.S. population of 307 million US Decennial Census 2010 GENERATION Yages 17-351978-1996 78M (Digital Natives) The new total represented an addition of 22 million Americans since the 2000 Census The 2000 Census recorded a population gain in every state during the 1990s – the only decade in the 20th century with such growth Defining The Workforce Generations “0 GENERATION” (Kids) ages 1-16 1997-2010 35M
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 3Ex Generational Metrics Todays workplace has 3 Generations working together: Baby Boomers, Gen X, Gen Y (Millenials) In 2006: GEN Y was 21% of the workforce: 32 million workers! … this growth will continue through 2015 Global Aging: labor force reduction globally due to retirement & mortality Global battle for talent will be fierce European Union: currently experiencing a 25% decline in population Baby Boomer Exodus will resume once the Great Recession subsides 50% of the US Executives will be retirement-eligible in the next 2 years Workers in the 2 nd, 3 rd, 4 th positions next to the executives are also Boomers and so also will be retiring Source: Managing Millenials – Espinoza, Ukleja, Rusch
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 4Ex Highlights from our Present - continued Integrated workforce Demographics; all 3 generations working together Baby Boomers Gen X Gen Y As of 01/01/11: every single day (1 every 10 seconds) more than 10,000 Baby Boomers reach the age of 65! That is going to keep happening every single day for the next 19 years. In 2000, 35 million Americans were 65+ By 2030, 70 million Americans will be 65+ and will comprise 20-25% of the US population US Total Labor Force Population as of 2010 US Census: Baby Boomers:38% - Digital Immigrants (new language) Gen X32% - Digital Immigrants (native language but…) Gen Y25% - Digital Natives Source: Bureau of Labor Statistics, "Household Data, Not Seasonally Adjusted: Table A-13: Employment Status of the Civilian Noninstitutional Population by Age, Sex, and Race" (2012).Bureau of Labor Statistics, "Household Data, Not Seasonally Adjusted: Table A-13: Employment Status of the Civilian Noninstitutional Population by Age, Sex, and Race" (2012).
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 5Ex Gen Y Statistics GEN Y - Millennials are the future of our companies … They are: The most socially & diversely tolerant generation yet The most educated & technologically savvy generation The most sheltered/structured generation in US history 1 in 3 is NOT Caucasian 1 in 4 comes from a single-parent home The fastest growing segment of the workforce Digital Natives Source: Managing Millenials – Espinoza, Ukleja, Rusch
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 6Ex A little GEN Y humor … Why do we call the last group Generation Y ? I always thought it was because they say.... Y should I get a job ? Y should I leave home and find my own place ? Y should I get a car when I can borrow yours ? Y should I clean my room ? Y should I wash and iron my own clothes ? Y should I buy any food ?
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 7Ex A little GEN Y humor … A cartoonist explained it very eloquently below....
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 8Ex Generational Traits – snapshot BABY BOOMERS – Traits Vietnam, Civil Rights, Cold War, Women’s Lib JFK & MLK assassinations; equality for all Credit cards, TV, Fitness …the 60s & 70s career, healthy, wealthy, forever young Technology: used to do MORE work Gen X - Traits Persian Gulf War, AIDS, Corporate RIFs Divorce rate tripled; latchkey kids PCs, Internet, Video games, MTV Work life balance is key driver; autonomy Technology: used to have life balance Gen Y - Traits 9/11, Afghan/IRAQ, Columbine, Personal Terrorism Smart Phones, Texting, Social Networks Laptops, IPODs, Personal mobility w/technology Nurtured, protected; grown up working on teams Technology: fully integrated into their life
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 9Ex Workplace Characteristics – Comparison BoomersGen XGen Y Job Strength: Service Oriented / Team Players Adaptable and Tech-Literate Multi-Taskers and Tech-Savvy Outlook:OptimisticSkepticalHopeful Work Ethic:DrivenBalancedDetermined View of Authority: Love/Hate Unimpressed not intimidated Polite Leadership:by Consensusby Competence by Pulling Together in Teams Relationships: Personal Gratification Reluctant to Commit Inclusive / Teams Turnoffs: Political Incorrectness Cliché/HypePromiscuity Diversity:Integration BeganFully IntegratedNo Majority Race Feedback: Once a year with documentation Interrupts; asks how they’re doing Wants feedback at push of a button Work/Life Balance: Work has been a key driver Wants work - life balance now Need flexibility to balance activities Source: Bank of America
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 10Ex Soooo…that’s nice…but… It’s all about communication styles and fastballs. Boomers: Telephone Face-to-Face Fax Confirmations E-mail (and a lot of it!) Group/Team meetings (and a lot of them!) Cell phones for talking (not necessarily for texting) Gen X: Let “me” choose my communication and how often I do it E-mail Cell phone Text Blogging Instant message Online forums Gen Y (Millenials): Text/Instant Message Online social networks E-mail (but only for work or school)
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 11Ex Multiple Channels Boomers want a live conversation with an actual human being Gen X will talk to people or go through official online channels or FAQs Gen Y will ask for help from anyone in the easiest way. Online, text, etc.
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 12Ex So who is going to use self-service? Not the Boomers, that’s for sure! They will call someone. (Probably a Gen Y) Gen X may use an official self-service portal with FAQs and knowledge articles, etc. Gen Y will ask Google and anyone else in the cyberworld. And they may accept nearly any solution offered…without testing, etc.
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 13Ex Conclusions As we are in IT design our ITSM solutions, communication strategies and self-service capabilities we must understand that there are 3 distinct constituencies that we serve. Each with their own unique requirements and biases. This simple fact will prove pervasive in management systems and IT as we move through the next few years.
Social Media & IT© 2013 Pink Elephant. All Rights Reserved. 14Ex email@example.com www.pinkelephant.com firstname.lastname@example.org www.pinkelephant.com @theitilexperts @gspalding11 Thank You
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