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Would changing our eating habits save the planet? Gareth Edwards-Jones Barry Hounsome Monica Truninger Georgia KoerberLiz York.

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Presentation on theme: "Would changing our eating habits save the planet? Gareth Edwards-Jones Barry Hounsome Monica Truninger Georgia KoerberLiz York."— Presentation transcript:

1 Would changing our eating habits save the planet? Gareth Edwards-Jones Barry Hounsome Monica Truninger Georgia KoerberLiz York Natalia Ivashikina Paul Cross Llorenc Milo i Canals * Tim Baxter Bangor University * Surrey University

2 “When I buy things I don’t buy things that aren’t produced in Europe….For a start I don’t like America so I don’t buy anything that comes from America… I don’t promote anything to do with America because I don’t like them!” “Obviously with the food transport that’s another thing that really naffs me off… with the supermarkets… I think it’s irresponsible the effects on the environment, I want this world to carry on…” “I would prefer buying things local… but then you want to eat something more exotic and make something with exotic ingredients… or exotic fruits…” I mean if it’s local and really fresh and the organic looks horrible and like has travelled by a thousand miles then I buy local… and I know that’s a lot of issues… environmental issues with food miles which I’m not happy with… I do avoid buying I think local food is coming more available at a price I suppose… it’s very expensive to pay… but then I suppose it’s better stuff…”

3 AttributesScore Freshness3.83 Colour3.60 Shelf Life3.31 Price2.99 Special Offers2.92 Packaged/Loose2.25 Ease of Preparation2.25 Origin2.22 Organic2.06 Consumer scores for desirability of attributes (n=1189)

4 AttributesCoefficients Price (4 th / 9) Days from picking (freshness) (1 st / 9) Origin (8 th / 9) Discrete Choice Model (n=1189)

5 Lettuce Red Batavia Antioxidants and anti-tumour compounds Vitamin K3 Vitamin B6 Teasterone Syringic acid Quinic acid Quercetin Naringenin Icosanoic acid Hydroxybenzoic acid Flavone Coniferyl alcohol Citric acid Chlorogenic acid Canavanine Caffeine Cadaverine Behenic acid Apigenin Total number of analysed nutrient compounds: 195

6 Occupier’s net income against SF ‑ 36 mental (MCS) health summary scores for Welsh farmers (n = 112) (Hounsome 2006) Income (£)

7 MCSPCS SF-36 scores for the age group by nation

8 Cradle to UK home for Broccoli UK & Spain

9 Jan-Apr May-Jul Jul-OctNov-Dec GWP Year round supply of lettuce – UK & Spain

10 Net ecosystem production from crops in UK, Spain & Uganda Oct 05- Sept 06

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12 Reflections The real world Commerce is moving ahead of science Most of the public are a long way behind. Stakeholders Growers & farmers have been extraordinarily generous with time. Widespread interest across the food chain Media issues ‘What is that?’ ‘Do you know anything fantastic?’ ‘Will you hold your results for us?’ ‘Sorry you are too balanced.’ Science & policy On-farm mitigation Reality of on-farm sinks Cost effective hits across the economy


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