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Organizational Change Chapter 7

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1 Organizational Change Chapter 7
This Multimedia product and its contents are protected under copyright law. The following are prohibited by law: Any public performance or display, including transmission of any image over a network; Preparation of any derivative work, including the extraction, in whole or in part, of any images; Any rental, lease, or lending of the program. Copyright © Allyn & Bacon 2007

2 Organizational Change
Educational organizations are expected to be vehicles for social change, as well as preserving and transmitting values. Thus schools must integrate stability and change. In 1990, Seymour B. Sarason wrote The Predictable Failure of Educational Reform: Can We Change Before It’s Too late? To change schools, we must change the power relationships in schools. Copyright © Allyn & Bacon 2007

3 Aims of Educational Reform
Sarason listed five aims that would constitute major change in the inner core of assumptions that are difficult to bring about: To reduce the achievement gap among social classes and racial groups. To get students to enjoy school. To enable students to acquire knowledge and skills in ways that relate learning and give purpose to each student. To engender interest in human accomplishments, past and present, and to enlarge their own identities: personal, social, and as citizens. To acquaint students with the domain of career options and how schooling relates to the fast-changing world of work. Copyright © Allyn & Bacon 2007

4 The Tradition of Change in American Education
Paul Mort indicated, in late1950s, that change in education proceeded very slowly. He noted that schools were generally 25 years behind the best practices of the time. Example: Kindergartens. Mort’s work led to viewing higher per pupil expenditures as reliable indicators of change and superior school output. Other researchers noted, however, that there is most likely a curvilinear relationship where after an optimum funding point increases in school output slow. Copyright © Allyn & Bacon 2007

5 Three Strategies of Planned Change
Robert Chin’s taxonomy of change strategies is used in this book. I. Empirical-rational strategies. II. Power-coercive strategies. III. Normative-reeducative strategies. Copyright © Allyn & Bacon 2007

6 I. Empirical-Rational Strategies for Change
This approach to change is based on planned, managed dissemination intended to spread new ideas and practices swiftly. This is often supported through state and federal grants or through companies that are willing to fund the production of knowledge for profit potential. This is known broadly as KPU (Knowledge, Production, and Utilization). Copyright © Allyn & Bacon 2007

7 Research, Development, and Diffusion (R, D, and D)
Development Phase: Research and development, or R & D, includes translating research into products that are practical. Diffusion Phase: RD& D includes marketing the new products and making them attractive at a reasonable cost. Adoption Phase: RDDA, which usually includes Dick Clark and Egon Guba’s three-stage process: a trial, installation of the program, the institutionalization of the program as part of the system. See Figure 7.1 for a depiction of RDDA. Copyright © Allyn & Bacon 2007

8 The Agricultural Model
Using the US Department of Agriculture as a model to more quickly disseminate KPU educational innovations, the following occurred from late 1950s to 1980. National Defense Education Act (1958) supported innovative curriculum packages. Title IV of ESEA (1965) created 20 regional educational laboratories and 10 Educational Research and Development Centers. ERIC was created to help disseminate information. National Institute of Education was created (1972). The Department of Education was made a cabinet-level department (1979). Copyright © Allyn & Bacon 2007

9 Assumptions and Implications of KPU Approaches to Change
New products will be perceived by potential adopters as desirable. Adopters will do what is desirable because it is in their own interest. KPU and RDDA focus on innovations, yet the term has been debased through misuse in which innovations have been tried then abandoned. The strategy for change in schools using KPU and RDDA assumes that good ideas are developed outside the school and later installed in the school. Copyright © Allyn & Bacon 2007

10 II. Power-Coercive Strategies for Change
One Power-Coercive strategy uses the behavioral psychology concept of the carrot and stick approach: Both rewards (financial) and sanctions (political, financial, moral) are used to obtain compliance from adopters. Most recent example is NCLB. Robert Chin and Kenneth Benne described the restructuring of power elites to bring about change. Example: minority group efforts to gain representation in decision making. Example: coalitions of disabled who lobbied for series of laws and judicial decisions in their favor. Copyright © Allyn & Bacon 2007

11 III. Normative-Reeducative or Organizational Self-Renewal Strategies
Empirical-rational and Power-coercive strategies share two assumptions: (a) good ideas are developed outside the organization; (b) the organization is the target of external forces for change. Normative-reeducative differs. In 1975, the NIE indicated that billions of dollars have been spent on education with little difference in improved school outputs. In response, the Rand Corporation studied 293 federally sponsored programs: Found that the successes of empirical-rational and power-coercive strategies for change are related to school and school district effectiveness and their capacities for change. Copyright © Allyn & Bacon 2007

12 Rand Study found that successful schools:
Rejected rigidly packaged innovations that did not permit local adaptations. Developed their own local materials. Engaged in continuous planning and replanning, rather than one-shot planning. Had ongoing training and technical assistance, not one-shot training. Had strong support from key administrators in the school and district. Copyright © Allyn & Bacon 2007

13 Normative-Reeducative Strategies (continued)
Defined as a strategy that believes the norms of the organization's interaction-influence system (attitudes, beliefs, and values--in other words, culture) can be deliberately shifted to more productive norms by collaborative action of the people. As Chris Argyris noted, a healthy organization performs three core activities over time: Achieves its goals. Maintains itself internally. Adapts to its environment. Copyright © Allyn & Bacon 2007

14 Organizational Health
Indicators of organizational health from Matthew Miles: Goal focus. Communication adequacy. Optimal power equalization. Human resources utilization. Cohesiveness. Morale. Innovativeness. Autonomy. Adaptation. Problem-solving adequacy. Copyright © Allyn & Bacon 2007

15 Organizational Self-Renewal
Organizational Self-Renewal postulates that effective change cannot be imposed on a school. It seeks to develop internal capacity to: Sense and identify emerging problems. Establish goals, objectives, and priorities. Generate valid alternative solutions. Implement the selected alternatives. The optimal unit for change is the single school with its pupils, teachers, and principal as primary participants. Copyright © Allyn & Bacon 2007

16 The Learning Organization
A Learning Organization adapts to unfolding changes in the environment. This process is often called organizational development (OD). OD is an approach to increasing the self-renewal capability of school districts and schools. Copyright © Allyn & Bacon 2007

17 OD Involves at Least 10 Concepts
The goal of OD. System renewal. A systems approach. A focus on people. An educational strategy. Learning through experience. Dealing with real problems. A planned strategy. Change agent. Involvement of top-level administration. Copyright © Allyn & Bacon 2007

18 The Sociotechnical View
What OD strives to do is to seek a new and more functional basis for: Task analysis. Structural arrangements. Selection and use of technology. Selection and professional development of people and groups. (See Chapter 4, specifically Figures 4.15 & 4.16). Copyright © Allyn & Bacon 2007

19 Copyright © Allyn & Bacon 2007
Force-Field Analysis This is a technique to analyze the sociotechnical aspects of the organization. Kurt Lewin indicated that an organization can analyze its ability to change by the following: The Key to change is to analyze the forces for and the forces against change. If they are in balance, then we have equilibrium—no change (Figure 7.2). When one or the other is removed or weakened, then equilibrium is upset and change occurs (figure 7.3). Copyright © Allyn & Bacon 2007

20 Force-Field Analysis (continued)
Force-field analysis led Kurt Lewin to develop a popular three-step change process. In order to effect change something must happen to first unfreeze the organization, then the organization can move toward change, and finally re-freezing the system brings it back to equilibrium. Moving toward change Unfreeze Re-freeze Copyright © Allyn & Bacon 2007

21 Force-Field Analysis (continued)
It is not productive for an administrator to use coercion in trying to make the driving forces dominant. This only produces a strong reaction against change. In school situations it is likely to be more effective to help bring the restraining forces into the open as legitimate in the process of change. Leaders should create a culture in which feelings can be expressed instead of secretly harbored. By promoting opening communication and valuing the right to question and challenge, the level of resistance to change will decrease. Copyright © Allyn & Bacon 2007

22 Force-Field Analysis (continued)
The best change occurs when people not only learn about the innovation, but also when they learn by doing. In this way, people are truly reeducated. There are no quick and easy solutions to change. And remember Hersey and Blanchard’s admonition, “Changes in knowledge are the easiest to make, followed by changes in attitudes.” Copyright © Allyn & Bacon 2007

23 Research on the Effective of OD
Philip Runkel and Richard Schmuck findings on OD include: Success is more likely when the school faculty senses a readiness to change and welcomes the OD project. Entering OD is the most critical phase and requires a skilled and experienced OD consultant. Open, active support from administrators is critical. OD is more likely to be successful when the staff is in agreement on goals. An OD project has four main phases: entry, diagnosis of problems, institutionalization, and maintenance. Copyright © Allyn & Bacon 2007

24 Research on the Effective of OD
John Goodlad suggested that the school culture should be the focus of changing teacher behavior to effect improvement in student outcomes. Goodlad’s DDAE schools used his OD model: dialogue, decision making, action, and evaluation. Goodlad’s DDAE schools are characteristic of self-renewing schools. They are growing and developing organizations. They are continuously engaged in systematic problem solving, and they are able to select appropriate technology from all that is available. Copyright © Allyn & Bacon 2007

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