Presentation on theme: "The Business Value Acceleration ™ Model Optimizing the business plan through marketing due diligence."— Presentation transcript:
The Business Value Acceleration ™ Model Optimizing the business plan through marketing due diligence
WE KNOW OUR COMPANY, PRODUCTS AND CULTURE, AC&P PROVIDES THE OBJECTIVITY AND MARKET PERSPECTIVE THAT HELPS US POSITION THAT TO THE OUTSIDE WORLD. IT’S A COLLABORATIVE AND COMPLEMENTARY RELATIONSHIP… AND IT WORKS! “ ” Johnny Boan | Vice President, Marketing | KEMET Electronics Corporation
The AC&P Value Strengthen your sales effort by ensuring that you are selling to market realities… not market assumptions Ensure that the presentation of your business is aligned with the intelligence and credibility of your company, your product, your service…and your self
The AC&P DNA Athorn, Clark & Partners is a marketing communications, positioning and branding firm focused on developing strategic marketing programs for companies selling complex products and services Process driven by tangible business objectives Provides both strategic direction with program execution and stewardship
BVA Defined Early intervention to directly and tangibly impact on a company’s ability to: Sell product Sell services Sell itself – on an accelerated time frame. THE BENEFITS
WHEN WE SOLD TO MARCONI, WE RECEIVED A HIGHER VALUATION DUE TO THEIR ASSESSMENT THAT FORE WAS SEEN AS A PREMIUM TELECOM BRAND. ATHORN, CLARK HAD A LOT TO DO WITH BUILDING THAT BRAND RECOGNITION. “ ” Tom Gill | Chief Executive Officer | FORE Systems
BVA Defined: Ensure market assumptions are grounded in market realities that what you’re selling is what is being bought the most efficient go-to-market strategy that you have a look and feel that is professional that resource deployment is focused on filling the pipeline (i.e., Leads, Leads, Leads) faster revenue opportunities/shorten sales cycle DUE DILIGENCE
BVA Defined: THE PROCESS Create platform to reach goals Identify purchase criteria Execute sales support program Draw the business communication strategic map Understand market dynamics and performance Business strategy/model Establish success criteria Prioritize the target audience(s) Lay the foundation for the brand Successful Market Engagement Successful Market Engagement DNA Decoded Market Opportunity Identified Market Opportunity Identified Market-Facing Value Articulation
Services Provided: Strategic Positioning From Messaging Architectures to Corporate Identity Marketing From Digital to Traditional From Fully Integrated Web Development to SEO/SEM From Sales Support to Advertising
WE ORGINALLY HIRED ATHORN, CLARK TO HELP US WITH A NEW CONSUMER ADVERTISING CAMPAIGN. THEY WENT BEYOND THAT TO DEVELOPING A NEW BRAND FOR THE ENTIRE ASSOCIATION. “ ” Chris Vranas | Executive Director | American Association of Orthodontists
BEFOREAFTERCOMPANY ChemImage ChemImage is an optical engineering company that develops chemical, ramen and fluorescence imaging technologies for chemical and biological applications. International Baseball Federation The International Baseball Federation is the Olympics-recognized association for global baseball. It represents over 125 countries at all levels of play from professional to youth organizations. nMetric nMetric is a software solutions firm that has developed a real-time performance optimization software for production and physical logistics, powered by Smart Jobs™ distributed software objects.
GlobalOptions GlobalOptions is a leading risk mitigation company for both the public and private sector. It provides an integrated suite of services, ranging from DNA analysis to insurance fraud investigations. BEFOREAFTERCOMPANY Donated Orthodontic Services Donated Orthodontic Services is the charitable arm of the American Association of Orthodontists. It matches people who otherwise couldn’t afford orthodontic treatment with registered doctors willing to provide the total service for free.
THESE GUYS BEGAN WITH US WHEN WE WERE JUST AN IDEA AND AS SUCH, WERE INTEGRAL TO THE REALIZATION OF THE COMPANY’S BUSINESS PLAN FOR GROWTH THROUGH STRATEGIC ACQUISITION. AS OUR CHIEF MARKETING OFFICER, THEY HELPED US BUILD GOG INTO A $120 MILLION DOLLAR FIRM IN 5 YEARS, FAR EXCEEDING THE ORIGINAL TARGET. “ ” Dr. Harvey Schiller | Chairman and CEO | GlobalOptions Group
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