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Indoor Baseball and Softball Facility James Stone ATH 530 Marketing in Athletic Administration.

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Presentation on theme: "Indoor Baseball and Softball Facility James Stone ATH 530 Marketing in Athletic Administration."— Presentation transcript:

1 Indoor Baseball and Softball Facility James Stone ATH 530 Marketing in Athletic Administration

2 Mission Statement The Batters’ Box will deliver a diverse range of high quality baseball and softball programs, instruction, and activities that are accessible to all members of the Montgomery County, Maryland (MD) community. We promote fitness, education, competition, and safety in a positive and nurturing environment.

3 Practice does not make perfect. Only perfect practice makes perfect. -Vince Lombardi

4 Company What does the Batters’ Box offer?

5 Company Hitting Lessons Pitching Lessons Provides baseball and softball players a place to develop and fine tune their skills Staff all have playing and coaching experience at the high school and college levels What does the Batters’ Box offer?

6 Product Hitting and Pitching Lessons Lessons will focus on the fundamentals and teach the common "absolutes" of hitting and pitching. The Batters’ Box believes that no two hitters or pitchers are alike, but it is important to have a solid foundation to build from. Therefore, instruction is individualized, as opposed to just teaching one style to every athlete.

7 Montgomery County, Maryland Place

8 Consumer Baseball and Softball players, ages 10 – 19 Northern Montgomery County, MD residents Want to stay in a 15 mile radius (Focus groups) Training all year helps combat obesity (Focus group participant)

9 Prices Hitting LessonsPitching Lessons Single………………………………………..$60 Double Combo……………………….…$80 (Two athletes at a time) Triple Combo…………………………… $100 (Three athletes at a time) Homerun Combo………………………$120 (Four athletes at a time) Team Combo…………………………….$1000 (eight sessions for 5-12 athletes at a time/two coaches) Single………………………………………..$60 Double Combo……………………………$80 (Two athletes at a time) Baseball and softball athletes can’t participate in pitching lessons together.

10 Promotion Strategies Flyers Personal Selling – Montgomery County High Schools, American Legion, and Little League Baseball Teams Newspaper Advertising Publicity Personal Endorsement – Jim Riggleman- Manager of the Washington Nationals

11 Climate Economy is down Fair market but competitive prices Prices are similar to competitors prices Package deals

12 Competitors Champions Field House - Rockville, MD – wide range of sports, the space for baseball/softball is very limited – No softball coaches The Dugout - Gaithersburg, MD – Small space, difficult to find location – Owner pushes one style “Rotational Hitting”

13 Championships are won at practice! -Unknown

14 References Batters’ Box logo. (2009). Developed by Kate and James Stone Champions Field House. (2009). Welcome to Champions field house. Retrieved from Edge Sports Center. (n.d.). Facility layout. Retrieved from The Dugout. (2009). Woody’s dugout. Retrieved from Jim Riggleman. (2009). In Wikipedia. Retrieved November 29, 2009, from Maryland Public Secondary Schools Athletic Association. (2009). MPSSAA handbook. Retrieved November 29, 2009, from Montgomery County American Legion Baseball. (n.d). Montgomery division standings. Retrieved November 28, 2009, from Montgomery County Map (n.d.). Map. Retrieved from bessel.org/montgomery.htmbessel.org/montgomery.htm


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