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46th AFP International Conference on Fundraising March 29 – April 1, 2009 New Orleans, Louisiana 46th AFP International Conference on Fundraising March.

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Presentation on theme: "46th AFP International Conference on Fundraising March 29 – April 1, 2009 New Orleans, Louisiana 46th AFP International Conference on Fundraising March."— Presentation transcript:

1 46th AFP International Conference on Fundraising March 29 – April 1, 2009 New Orleans, Louisiana 46th AFP International Conference on Fundraising March 29 – April 1, 2009 New Orleans, Louisiana From Boomers to Echo Boomers: Finding Major Donors Across the Generations June Bradham, CFRE President and Founder, Corporate DevelopMint Tucker Branham Consultant, Corporate DevelopMint Rachel Hutchisson Director of Corporate Relations and Philanthropy Blackbaud

2 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Reaching Donors—Current and New  Meet the Generations Baby Boomer Generation X Millennial  Review Case Study  Practical Strategies  Q & A

3 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Meet your donors

4 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I......am a baby boomer

5 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

6 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

7 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Boomers and Giving

8 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

9 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

10 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

11 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I......am generation x

12 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

13 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

14 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — I...

15 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — a millennial I…

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18 Boomers  Provide useful information  Demonstrate your prestige and sound reputation  Assure them their gift will be used ethically and usefully  Give them the tools to make an informed decision  Build social events around the mission/story  Show them they are in good company  Give them an opportunity to leave a legacy

19 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Generation X  Build a forum for people with shared experiences  Allow people to tell their stories (which is really YOUR story)  Provide searchable info (like google)  Support their work/life balance—offer good things for their kids to do  Tie need to an issue, not a building/project  Demonstrate ROI  Help them teach their kids to give  Help them establish or grow their social networks

20 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Millennials  Make it real and personal  Create opportunity to build/add to a social network  Give them ways to retell the story  Offer opportunity to give in small amounts  Introduce them to volunteer opportunities  Make giving fun, it needs to have an impact  Invite young people to join boards  Encourage young people to give social, intellectual, and creative “gifts” too  Create multiple avenues for giving (website, Facebook,YouTube, text messages, paper invitations, personal contact) and record giving/communications preferences

21 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING —

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23 Practical Strategies: Plan  Plan  Data  Technology

24 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Practical Strategies: Plan

25 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Invest in Data: Propensity to Give – Major Gifts

26 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Invest in technology

27 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — Practical Strategies: Things You Can Do Today  Keep your data clean  Record (or estimate) ages  Target by generation  Adapt case for support to specific segment  Modify website to appeal to multiple generations

28 46th AFP INTERNATIONAL CONFERENCE ON FUNDRAISING — June Bradham President and Founder Corporate DevelopMint 49 Calhoun Street – Suite C Charleston, SC Tucker Branham Consultant Rachel Hutchisson Director, Corporate Relations and Philanthropy Blackbaud, Inc Daniel Island Drive Charleston, SC , ext


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