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Action Plan. Louisiana Saves Vision, Mission and Goals Vision - To be a recognized leader and resource in Louisiana for financial literacy and empowerment.

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Presentation on theme: "Action Plan. Louisiana Saves Vision, Mission and Goals Vision - To be a recognized leader and resource in Louisiana for financial literacy and empowerment."— Presentation transcript:

1 Action Plan

2 Louisiana Saves Vision, Mission and Goals Vision - To be a recognized leader and resource in Louisiana for financial literacy and empowerment. Mission - To implement a financial literacy and empowerment campaign that empowers the citizens of Louisiana to change financial personal behaviors and social policies. Goals - Promote Saving Call Louisianans to act to reduce debt Empower Louisianans with financial tools Create a statewide social marketing campaign

3 What is Louisiana Saves? Developed in accordance with Consumer Federation of America Based on America Saves Best Practices Focuses on Statewide Community Media and Communications Evaluation and Administrative activities Coordinated Among Statewide Partners Supported by Capital One Doable and Measurable

4 Louisiana Saves Components cont. What We Invest Staff Volunteers Time Money Materials Equipment Technology Partners

5 Louisiana Saves Components cont. What We Do Conduct workshops, meetings Hold community events Provide financial tools and resources Train motivational coaches/financial educators Provide campaign information to local officials Facilitate dialogue Work with media

6 Louisiana Saves Components cont. Who We Reach School officials Politicians Employers Religious organizations Agencies Decision-makers Citizens of Louisiana

7 Louisiana Saves Components cont. Short-Term Outcome Objectives Awareness of social marketing campaign Knowledge of ways to save Political support for program Attitudinal changes Motivation to take action Increase enrollment of pledged Savers Increased number of partners

8 Louisiana Saves Components cont. Intermediate Outcome Objectives Action Increase in savings accounts opened Increase in employers providing Saves financial materials Increase in taxpayers opting for split refund payments to direct deposit in savings Increase in awareness of Louisiana Saves social marketing campaign

9 Louisiana Saves Components cont. Long-Term Outcome Objectives Saves coalition in 9 regions throughout State Change in behavior as evidenced by:  Decrease in bankruptcies  Decrease in foreclosures  Increase in savings accounts 20% of Louisianans aware of campaign

10 Louisiana Saves: Where do we go from here? Recruit additional partners Workgroup meetings Recruit Wealth Coaches/Motivational Speakers Hold Motivational Workshops Hold OFFICIAL LAUNCH Obtain additional funding

11 Louisiana Saves: How can you become involved? Become a workgroup member Host a motivational workshop Act as a wealth coach/motivational speaker Offer financial literacy materials

12 Louisiana Saves QUESTIONS/COMMENTS jknox@i-c-d.org 504.554.7250


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