1. The Need for Private Pay Home Care Lifestyles Home Care, Inc.

2. 12/8/2006Lifestyles Home Care, Inc.2 Overview Elderly population growing Elderly population growing People want to stay home People want to stay home State income eligibility guidelines are very low State income eligibility guidelines are very low People are willing to pay for services People are willing to pay for services Home care services cost significantly less than nursing homes Home care services cost significantly less than nursing homes

3. 12/8/2006Lifestyles Home Care, Inc.3 Lifestyles Beginnings Clients frequently asked employees about additional services Clients frequently asked employees about additional services Anxious families called office staff looking for services Anxious families called office staff looking for services Clients who became ineligible for state services wanted to stay with our company Clients who became ineligible for state services wanted to stay with our company

4. 12/8/2006Lifestyles Home Care, Inc.4 Population Changes 1990-2000 (from 2000 U.S. Census) Population of 65 and over increased by 12% Population of 65 and over increased by 12% Population of 85 and over increased by 38% Population of 85 and over increased by 38% People over 65 living in nursing homes declined by.6% People over 65 living in nursing homes declined by.6% People over 85 living in nursing homes declined by 6.3% People over 85 living in nursing homes declined by 6.3%

5. 12/8/2006Lifestyles Home Care, Inc.5 Where Will New Clients Come From? Offering new services to current clients Offering new services to current clients Working with social workers in hospitals Working with social workers in hospitals Advertising campaign planned for summer Advertising campaign planned for summer Referrals from state home care agencies Referrals from state home care agencies

6. 12/8/2006Lifestyles Home Care, Inc.6 Overcoming Client Mistrust Clients generally nervous about strangers coming into home Clients generally nervous about strangers coming into home Prove trustworthiness as a private agency Prove trustworthiness as a private agency Background checks on employees Background checks on employees Supervisors check on employees periodically Supervisors check on employees periodically Start building a file of written references Start building a file of written references Establish reporting procedures for problems Establish reporting procedures for problems

7. 12/8/2006Lifestyles Home Care, Inc.7 What Services Do Clients Want? Services assistance with health insurance forms companionship errands grocery shopping home care information about services available in area light chores meal prep personal care scheduled phone calls to families

8. 12/8/2006Lifestyles Home Care, Inc.8 Frequently Requested Services

9. 12/8/2006Lifestyles Home Care, Inc.9 Summary Growing field, especially in areas with large elderly populations Growing field, especially in areas with large elderly populations Plenty of opportunities Plenty of opportunities Need to identify potential clients Need to identify potential clients Need to establish agency as trustworthy Need to establish agency as trustworthy