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2012 Commissary Council Update Issue Oriented... Solution Driven Driving Sales ALA/DeCA Roundtable May 2012.

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Presentation on theme: "2012 Commissary Council Update Issue Oriented... Solution Driven Driving Sales ALA/DeCA Roundtable May 2012."— Presentation transcript:

1 2012 Commissary Council Update Issue Oriented... Solution Driven Driving Sales ALA/DeCA Roundtable May 2012

2 2012 Commissary Council Council Mission : Enhance and Ensure the viability of the Commissary benefit for the most deserving customers in the world Strategically align with DeCA to: Drive Sales Increase Patron Awareness and Loyalty Drive Patron Transactions Promote Health & Wellness Share Industry Best Practices

3 2012 Commissary Council Manufacturer - 10 Cindy DulikPepsiCo Bob Hybki ConAgra Carla WilliamsP&G Frank GlotfeltyGeneral Mills Ginesa Madar Nestle Lance BatsonHershey Kurt HallUnilever Randy MeadorKraft Dusty ShumanShasta Bev Kathleen SnydstrupKellogg’s Distributor - 3 Ron RitchieMDV-NF Craig MurphySUPERVALU Al OliverMPG Broker - 8 Lori StillmanWebco Don PaddockDixon Bob Fisher Advantage Chris LeeAcosta Joe KovacAlder Foods Mike HatfieldS&K Tommie Draper OSC Michael StewartMid Valley Media/Data - 2 Tim BrownEIT Tom FehilyCommex

4 2012 Commissary Council Chris Burns (Rogers Campbell) Jay Hudson (Keith Hagenbuch) Eric Swayzee (Mike Dowling) Cindy Dulik – Chair Bob Hybki – Co-Chair CAT Michelle Frost Sallie Cauthers Gail Tolbert Lori Stillman Business Logistics/Systems Eric Swayzee Michael Pulley Rasheed Diallo Wayne Webb Ron Ritchie Cat. Management Joyce Chandler Barbara Merriweather Bonita Moffett Kathleen Snydstrup Perishables Joyce Chandler Lou Kennedy Bridget Bennett Norm Apt Kwan McComas Joe Kovac Operations/Store Support Jay Hudson Hector Granado Mike Hatfield Promotions Charlie Dowlen Renee Mayo Mike Pfister Frank Glotfelty Co Chair: Don Paddock Co-Chair: Randy Meador Al Oliver Co-Chair: Carla Williams Ginesa Madar Co-Chair: Tommie Draper Co Chair: Craig Murphy Co Chair: Lance Batson

5 CATCategory MgmtBusiness Systems Patron Outreach Coupon Books Outreach events Social Media Loyalty Card Patron Segmentation Who to target How to best reach Demographics What does the landscape look like How to target Partner with Coalition to Save our Benefit 2012 Council Committee Initiatives Store Layout Category Adjacencies Consumer shopping patterns/trends Shopper –centric Model Driven by shopper insights Category Manager  Merchant Steps towards fostering shopper-centric environment SKU Rationalization Part of CM template Planogram Initiatives Enhancements Store specific planograms Building customer loyalty Industry Metrics (Scorecard) Assist in developing and measuring Industry Best Practices 40-15/40-16 Forms GDS CRV POG Application RFID

6 PerishablePromotionsOperations Support Perimeter Sales Drivers Cross-merchandising Farmers Market Deli/Bakery Kiosks Go Lean with Protein Outreach Initiatives Child Development Center Tours Consumer Education/Recipes Single Service Member Focus Produce Roundtable Initiatives Inventory Procedures USDA Inspections Produce Mgr Turnover 2012 Council Committee Initiatives 40-15/40-16/40-17 forms Matrix Deep Dive Gathers Matrix input Works input with DeCA Index Matrix to Retail Promotional Calendar Themes/Timing Center Store Strategy Cross-merchandising with Perimeter Retail best practices to drive growth Vendor Stocking Execute Better In stock efficiency study Speed to Shelf Planogram Execution New Items/RSL Changes Planogram Compliance/Integrity Scorecard

7 DeCA Implementation of new 40-15 (and 40-16) with training sessions Worked a new Case Lot form which will be 40-17- details coming soon Promotional Matrix Review, Promotional Calendar and pricing periods CAT support of joint AAFES/DeCA Recipe Contest CAT supported DOD E-9 Senior Executive Leadership Conference Resource for Industry best practices – POG applications, KPI’s, Business Intelligence, RFID. GDS etc ALA/DeCA Roundtable Council Successes Successes!

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