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Principles of Design.

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Presentation on theme: "Principles of Design."— Presentation transcript:

1 Principles of Design

2 Principles of Design Proportion, Variety, Economy, Repetition, Balance, Unity
Elements of Design Dot, Line, Shape, Form, Texture, Directional Force, Color

3 PROPORTION Proportion refers to the relative size and scale of the various elements in a design. The issue is the relationship between objects, or parts, of a whole.

4 David Hockney

5 Jan Van Eck



8 Variety Variety is the use of dissimilar elements, which creates interest and uniqueness. Make sure you have enough variety to catch and hold your viewer’s attention.

9 Piet Mondrian

10 Rene Magritte


12 Economy Don’t overcrowd your design! Are there distracting elements? Too much information?

13 Andy Warhol

14 Tom Friedman


16 Repetition Repetition is the recurrence of elements within a piece: colors, lines, shapes, values, etc. Any element that occurs is generally echoed, often with some variation to keep interest.

17 Andy Warhol

18 David Hockney

19 Marcel Duchamp


21 Balance Balance can be either symmetrical or asymmetrical depending on if the right or left side is identical or not. Also refers to a sense that dominant focal points are balanced and don't give a feeling of being pulled too much to any part of the artwork.

22 Jan Vermeer

23 Leonardo DaVinci


25 Emphasis Emphasis refers to the area(s) of interest. Guides the eye into through and out of the image through the use of sequence of various levels of focal points, primary focal point, secondary, tertiary, etc.

26 Salvador Dali

27 Rene Magritte


29 Unity Unity refers to a sense that everything in the artwork belongs there, and makes a whole piece. It is achieved by the use of balance, repetition and/or design harmony.

30 Jasper Johns

31 Pablo Picasso

32 Roy Lichtenstein


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