Presentation is loading. Please wait.

Presentation is loading. Please wait.

Circle K By Lucas Duralia, Kyle Anderson, & Nicole Rasor.

Similar presentations


Presentation on theme: "Circle K By Lucas Duralia, Kyle Anderson, & Nicole Rasor."— Presentation transcript:

1 Circle K By Lucas Duralia, Kyle Anderson, & Nicole Rasor

2 Photo’s

3 Background info Began operations in Began operations in Originally called Kay’s Food Stores; opened in El Paso Texas. Originally called Kay’s Food Stores; opened in El Paso Texas. Has more than 3,500 stores internationally. Has more than 3,500 stores internationally. 2,400 stores in the U.S. 2,400 stores in the U.S. The name Circle K was bought out in 2003 by a Canadian Company. The name Circle K was bought out in 2003 by a Canadian Company.

4 Company Mission Statement Circle K Mission Statement: “To grow the Circle K brand by granting franchise agreements to individuals who are dedicated to winning long-term customers by providing high-quality products and services, fully utilizing the operating system and taking full advantage of our ongoing support.”

5 Corvallis Customer Profile College Students age College Students age Tailgaters and Misc. Alumni Tailgaters and Misc. Alumni Primarily shoot for 21 and over crowd; most of sales are alcohol. Primarily shoot for 21 and over crowd; most of sales are alcohol. Early morning and late night shoppers-it’s open 24hours. Early morning and late night shoppers-it’s open 24hours.

6 What do they offer? Convenience goods Convenience goods Prepaid phone cards Prepaid phone cards Money orders Money orders Cash payroll checks Cash payroll checks Pay as you go wireless Pay as you go wireless ATM ATM BEER BEER You know what you will find when you go in…that’s why people like it.

7 S.W.O.T. Analysis Strengths: Always open Always open Consistency in products and store arrangement. Consistency in products and store arrangement. Great locations Great locations Large scale purchasing power Large scale purchasing power Customer focus Customer focus

8 S.W.O.T. Analysis Contd. Weaknesses: Not a lot of available parking Not a lot of available parking Hard to access during big events Hard to access during big events Limited product capacity Limited product capacity

9 S.W.O.T. Analysis Contd. Opportunities: Build more locations-compete with dorms. Build more locations-compete with dorms. International franchise opportunities. International franchise opportunities. Increase purchasing power; were bought out by a larger corporation. Increase purchasing power; were bought out by a larger corporation.

10 S.W.O.T. Analysis Contd. Threats: 7-eleven 7-eleven Superette Superette Dairy Mart Dairy Mart Grocery Stores Grocery Stores Gas Station Mini Marts Gas Station Mini Marts

11 Bibliography


Download ppt "Circle K By Lucas Duralia, Kyle Anderson, & Nicole Rasor."

Similar presentations


Ads by Google