Presentation on theme: "Geospatial World Forum – 16 th May 2013, Rotterdam EO Services – Enabling Development Geoff Sawyer, EARSC Secretary General Geospatial World Forum 16 th."— Presentation transcript:
Geospatial World Forum – 16 th May 2013, Rotterdam EO Services – Enabling Development Geoff Sawyer, EARSC Secretary General Geospatial World Forum 16 th May 2013, Rotterdam
Geospatial World Forum – 16 th May 2013, Rotterdam EARSC is a trade association (NGO), founded in 1989, which represents companies: offering and undertaking consulting and other services or supplying equipment in the field of remote sensing. Our mission is o to foster the development of the European Geo-Information Service Industry We represent European geo-information providers creating a sustainable network between industry, decision makers and users Our focus is on remote sensing from space-based platforms (satellites) but we also have members which are aircraft operators. What is EARSC?
Geospatial World Forum – 16 th May 2013, Rotterdam What does EARSC do? o Provide information to our members on programmes, policy and the sector; (business intelligence) o Maintain a knowledge of the industry ie statistics etc. o Promote the industry and it’s capabilities by: o Creating links between EO services sector and other business sectors eg oil & gas, insurance as well as public institutions e.g world bank o Organising events offering networking opportunities as well as focused information o Promote professional standards within the industry (help the sector to develop)
Geospatial World Forum – 16 th May 2013, Rotterdam Market Development – ESA / EARSC Initiatives. OGEO Link with Oil & Gas Industry EOINS Link with Insurance Industry eopages Brokerage site for the EO services Industry eoworld Links to the World Bank and other IFI’s
Geospatial World Forum – 16 th May 2013, Rotterdam European EO Services Industry Offers a full range of services based on extensive experience serving government, industry and the citizen Includes data providers, downstream service providers, software and consultancy companies with a mastery of space-borne/airborne/in-situ systems and sensors technologies. Innovative / dynamic; many new companies, changing ownership Over 300 companies largely SME’s with: strong partnership experience across European borders. a highly skilled workforce; interchange with other sectors Full industry survey is being made by EARSC to be published mid-2013
Geospatial World Forum – 16 th May 2013, Rotterdam EO Service Companies in EU and Canada less than 5% of companies have more than 50 employees Over 60% have less than 10 employees. Numbers growing at around 8%pa.
Geospatial World Forum – 16 th May 2013, Rotterdam Geospatial services: An important tool for Development Inherent global capability leads directly to international programmes and development activities Many applications which can be used for: Emergency management and disaster relief Agriculture productivity Natural resource management Environmental management, planning etc. How are the services delivered? Customers are: NGO’s Local/regional government & public bodies International Bodies such as World Bank, UN etc.
Geospatial World Forum – 16 th May 2013, Rotterdam EO Services – Example Disasters Several projects are providing maps and situation awareness products for emergencies. Map products integrating information from many sources and using a full range of space applications (EO, communications and positioning). Products to map and assess flooding. Rapid response is key in these emergency situations and robust operational processing and product delivery chains are essential. Above: Map of flooding of the Elbe from January 2011. Left: Integrated map of Abidjan showing areas of environmental threat. Industrial Partners: Ansur, KSAT, Astrium Geo-Information Services, e-GEOS, Keyobs, Metria, Sertit, GMV, INSA, Altamira, Critical Software, Edisoft, Eurosense, Gisat, Indra, Planetek, TRE Resac, Skysoft. Map Disaster Areas - Situation Awareness
Geospatial World Forum – 16 th May 2013, Rotterdam Supporting agricultural and food security decisions Users: Centre Suivi Ecologique, Senegal and CONAB, Brazil Need: Accurate and timely information on the growing season utmost importance for decision making Challenge: Implementation of appropriate interventions aimed to manage the risk of food insecurity in time Initiative: Use low cost data, daily meteo achieves and field observation to obtain Vegetation Productivity Indicators to develop further tools for faster and more adequate decisions Results: Early warning. EO data ensures rapid, accurate and timely information over large areas of the countries Service provider: VITO (www.vito.be), More info: www.gmfs.info, www.devcocast.eu Fig 1. Frequency analysis of negative anomalies at the start of the growing season. Red indicates high anomalies Fig 2. Comparison of family agriculture in Brazil, Food Acquisition Programme Earth Observation Support to Agriculture and Rural Development
Geospatial World Forum – 16 th May 2013, Rotterdam Mapping long term trends in deforestation in tropical regions Users: Brazilian National Institute Space Research (INPE) Need: Satellite imagery to estimate Amazon Basin deforestation assessment, rapid revisit times and wide area coverage. Challenge: Achieving a full coverage in short imaging windows to achieve homogeneity of data for analysis and reducing the impact of cloud cover common to tropical rainforest regions. Initiative: DMC wide swath images can cover huge areas and they reduce the time of the analysis significantly. It provided reliable annual large area coverage, and multi- temporal coverage of high risk areas. Results: Frequent forest monitoring with timely action leads to significant decrease of deforestation and prevents forest loss. Service provider: DMCii (www.dmcii.com) Right. Fire and burn scar in Matto Grosso region, (Brazil). Left. 11/08/2010, UK-DMC2, 22m resolution DMCii develops its own value-added products: clear cut detection, forest/non-forest classification maps, land cover classification. Integration of Satellite EO Technology in Climate Change
Geospatial World Forum – 16 th May 2013, Rotterdam Assisting urban planning activities Users: World Bank Need: Assist urban planning activities Challenge: Provision of up-to-date EO based land monitoring products focused on various aspects of urbanized areas Initiative: Identification of infrastructure, settlements including classification into urban density classes, hydrology or environmental threats at different levels of detail. Results:Investment done will return in practical consequences of the fact that planning activities in Greater Baku area in following years could be based on accurate and up-to-date information Service provider: Gisat (www.gisat.cz/content/en)www.gisat.cz/content/en More info: www.respond-int.org Fig. Baku regional development graphic Earth Observation Support to Urban Development
Geospatial World Forum – 16 th May 2013, Rotterdam Customers for EO Companies Over 50% of revenues are from public sector customers Around 4% comes from International organisations. Commercial sales represent single largest segment.
Geospatial World Forum – 16 th May 2013, Rotterdam Geographic Revenues of EO companies Around 75% of revenues are from European customers Only 14% comes from outside Europe and N America. Asia is the most significant export market but remains small.
Geospatial World Forum – 16 th May 2013, Rotterdam Are the development “customers” able to make full and effective use of EO products and services? Are there barriers to the use of EO products and services for development? Cost? Availability? Technical Awareness? Are development needs being served by other channels eg PSB’s? Meeting Development Needs?
Geospatial World Forum – 16 th May 2013, Rotterdam Major European programme that will offer sustained operational data for Global Monitoring for Environment & Security. Offers a particular form of PSI comprising EO data and information. Other types of PSI (meteo, cartography, cadastral,) show good potential for re-use and can generate good economic benefits Re-use grows hugely (100-fold in some cases) PSB loses income but generally a small proportion of its total (more than 50% of the PSB’s make less than 5% of their revenue from sales) PSB sees efficiency savings. New business growth is high (100 to 400%) Net employment increases (+300% at Dutch KNMI, +800% at Danish DECA) Tax revenue increases Copernicus – Resource for Development
Geospatial World Forum – 16 th May 2013, Rotterdam An Economic Model of PSI Re-use Phase 3 Harvesting Employment effect Welfare effect Taxation effect Phase 2 Growing Business effect re- users Ma rket dynamism effect Efficiency effect PSB Phase 1 Sowing Demand effect re- users Income effect PSB Time Benefits created in Euros Costs incurred in Euros Non-economic benefits Benefits private sector Costs/missed revenues public sector Additional tax incomes Income Treasury 0
Geospatial World Forum – 16 th May 2013, Rotterdam Examples from the EO Domain? Landsat is by far the best example Following years of policy changes, it demonstrates very clear and very strong interest in re-use after the data became freely available in 2008. Period and change: 1972 to 1982: US Government ownership. Images at $200 per scene Early 80’s to mid 90’s: Commercial ownership EOSAT. Data up to $4400 per scene under cost recovery model. Dramatic drop in sales. 1992; Land Remote Sensing Policy act moves pricing to marginal cost (underpinned by the Paperwork Reduction act of 1995 sic!) 1999 to 2008: US government ownership, USGS under policy control of NOAA. Marginal costs have fallen and images are available at $600 per scene. 2008. Internet distribution introduced and marginal distribution cost falls to zero, usage (downloads) has exploded.
Geospatial World Forum – 16 th May 2013, Rotterdam Some Implications of a FODP Risks to Private Operators? Commercial operators have invested in satellite systems offering high or very high resolution data Impact on their business models must be taken into account. PSI for Global or European Re-use? GMES sentinel data is inherently global in nature, should it be freely available outside of Europe? It is a political decision - but free data is the best way to develop the market everywhere. In consequence, European companies need to be supported in developing export business. Are the business models fixed? Private investment requires stability. The role of PSB’s is fluid and if they change there is a risk of undermining private investment decisions.
Geospatial World Forum – 16 th May 2013, Rotterdam A Study on the Economic Benefits of a Free and Open Data Policy for GMES Sentinels ABOUT GMES AND DATA : GEESE AND GOLDEN EGGS Geoff Sawyer & Marc de Vries Study sponsored by ESA
Geospatial World Forum – 16 th May 2013, Rotterdam About GMES and Data : Geese and Golden Eggs Which will it be? OR ? ?
Geospatial World Forum – 16 th May 2013, Rotterdam For further Information: Geoff Sawyer firstname.lastname@example.org@earsc.org Marc de Vriesinfo@email@example.com Thanks to: European Space AgencyJosef Aschbacher Alessandra Tassa Free and Open Data Policy Study That’s all Folks!