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Sustainable Tourism through Corporate Social Responsibility Glen Champion CHA Green Aruba, Oct. 24, 2014.

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Presentation on theme: "Sustainable Tourism through Corporate Social Responsibility Glen Champion CHA Green Aruba, Oct. 24, 2014."— Presentation transcript:

1 Sustainable Tourism through Corporate Social Responsibility Glen Champion CHA Green Aruba, Oct. 24, 2014

2 Glen Champion Vice President, Bern Hotels & Resorts ***** Vice President, The Panama Hotel Association ***** Chairman People 1st UK-Panama Hospitality & Tourism Sector Skills Council

3 Bern Hotels & Resorts Panama (part of Empresas Bern) Designs, builds, owns & operates all products Maintaining five franchise agreements with IHG hotels and three with Starwood Hotels

4 GDP growth (annual %) in Panama

5 Sustainability policy Bern Hotels & Resorts defines sustainability as a long term strategic focus towards integrating our social, economic and natural environment responsibilties using as a reference point good relations with our interest groups and the United Nations Global Compact. Sustainability Increase/maintain value of destination through integration of social, economic and environmental responsibilities

6 Is Sustainable Tourism achievable? Tourism will never be completely sustainable as every industry has impacts, but it can work towards becoming more sustainable. Sustainability Increase/maintain value of destination through integration of social economic and environmental responsibilities


8 At Starwood, Global Citizenship provides our guests, customers, communities, owners, and associates a better way to experience the world. We enlist our global network of hotels, our world-renowned brands, and our dedicated associates in implementing our Global Citizenship initiatives to ensure our environmental and social standards are consistently upheld. We recognize that the most effective initiatives are those that are economically viable, exceed our guests’ expectations and make our associates feel proud to work for Starwood. "At Starwood, we believe sustainable, responsible behavior is a priority—it benefits our business as well as society. And we act on that belief." — Frits van Paasschen, Chief Executive Officer and President Example - Corporate Responsibility Critical Areas Of Focus Water Energy Indoor Environmental Quality (IEQ) Waste Emissions Supply Chain

9 Sustainable Communities. Better Lives. Corporate Responsibility is central to the way we do business and is a key part of our Responsible Business practices. We treat it as a strategic business issue, believing Corporate Responsibility only makes sense if it aligns to our vision of becoming one of the world's great companies by creating Great Hotels Guests Love. It's about how IHG and our hotels act in our local communities and how we manage our environmental impact. Example - Corporate Responsibility

10 Corporate Social Responsibility 3 Environments The workplace, the community and the natural environment.

11 Corporate Social Responsibility 3 Environments The workplace, the community and the natural environment. WorkPlace/Workforce Environment Provide Leadership that maintains a strong workforce strategy through education, guided recruitment, associate management, training and career development, motivation and inclusion.

12 3 private schools K to 12 in operation in Panama with over 1200 students Fully bilingual Spanish/English instruction Assisting neighbouring public schools to raise the bar Modern facilities and guided instruction Music, arts, science, technology A few examples of CSR providing Educational Leadership

13 The Panama International Hotel School is Central America’s leading hotel school for hospitality and Culinary Arts education. We provide handson internationally recognised certificates and associate degree courses as well as degree pathways that are highly respected within the global hotel and Restaurant Industry. Associate degree in Hotel and Restaurant Business Management Associate Degree in Culinary Arts & Food and Beverage Management Work/study programs 2 days of study 4 days of work Executive and line level short training programs Educational Leadership


15 Project Bartender Project Bartender prepares individuals to enter careers in bartending or related fields with the skills and knowledge needed to responsibly serve customers and provide excellent experiences. Project Bartender was a natural and seamless fit for DIAGEO. It aims to engage customers and identifies employment opportunities with our stakeholders and on-trade partners. The program currently operates in Jamaica, Brazil, Uruguay, Chile, Peru, Colombia, the Dominican Republic, Panama, Puerto Rico, the USVI and El Salvador Educational Leadership

16 Key IHG Academy achievements in 2013 Expanded IHG Academy to 301 programmes – an increase of 144 during the 2013 year, across 50 countries Helped over 6,000 participants build hospitality skills and improve their employment prospects in 2013 alone

17 Corporate Social Responsibility 3 Environments The workplace, the community and the natural environment. Community Environment Provide leadership that promotes values towards the ¨common good¨ to protect and develop the cultural and geographical heritage of the destination

18 er_detailpage&v=6Wn_3AKttww History & Heritage Portobelo video 1 minute

19 Portobelo Bay Foundation was developed by local business leaders Providing community support and leadership through: An artist-run workshop/gallery of Congo art. A School of Rhythm, Dance & Music A carpentry training and project workshop Programs to build leadership skills in the community Example of Community Leadership The intention is a healthy approach to the destination with all these activities benefiting each other. And the end result is improved quality of life in the destination.

20 Fundacion Calicanto’s main mission is to preserve the cultural and architectural heritage of Casco Viejo. Calicanto played a huge role in achieving Casco’s UNESCO title in 1998. In addition to helping preserve and restore Casco Viejo Calicanto aims to empower neighborhood residents. The do so though a program, “Foundation Cycle”, where they provide aide for personal development and preparation for vocational programs. Calicanto also runs CAPTA (Capacitacion para el Trabajo) a program centered around training local women to enter the hotel and tourism industry in alliance with The Panama International Hotel School. Example of Community Leadership

21 Sustainable Tourism through Corporate Social Responsibility Strategic Map – a balanced scorecard perspective Leadership Needed – Public/Private Sectors the CSR Environments Workplace/workforce Community Natural Come together

22 Have alliances and assisted in programs with Smithsonian Tropical Research Institute Earthtrain Jane Goodall´s Roots & Shoots program Example of Community Leadership

23 Gamboa Rainforest Resort and Gamboa Tours work closely in developing and supporting quality experiences with the neighbouring Embera indigenous tribe providing valuable tourist revenue to the community and helping them to showcase and preserve their cultural heritage Example of Community Leadership

24 v=WMDpThw-7dA Indigenous Heritage Video

25 Showcasing the biodiversity of the Rainforest


27 Corporate Social Responsibility 3 Environments The workplace, the community and the natural environment. Natural Environment Provide leadership in resource management and usage, consumption of energy and expendables towards minimizing impact

28 The Three Rs Reduce, Reuse & Recycle Key element being REDUCE

29 Environmental Leadership



32 Punta Bruja Bio-reserve 85 hectares of protected rainforest Playa Bonita hotel provides stewardship Under a public/private alliance


34 Corporate Social Responsibility as a driver of Sustainable Tourism Change being the constant Map out the strategy to manage and lead change Set Indicators to measure performance Set new goals



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