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Impact of Social Media and Activism It's not "all or nothing"

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Presentation on theme: "Impact of Social Media and Activism It's not "all or nothing""— Presentation transcript:

1 Impact of Social Media and Activism It's not "all or nothing"

2 1. New Media and Political Impact U.S. Senate Race in North Carolina The top 3 candidates agreed to participate in a live blog on LGBT issues. First time in NC that Dem candidates went on the recordFirst time in NC that Dem candidates went on the record. Pam's House Blend used CoverItLive.com. direct, real-time engagement with readers promoted on Facebook, Twitter transcript made widely available

3 Liveblogging Cunningham, Marshall

4 2. Blogswarming Breaking a story and going viral

5 2. Blogswarm against anti-transgender radio programming June 1: The Rob, Arnie, and Dawn In The Morning™ show, heard on Sacramento's KRXQ 98.5 and Reno's KDOT Rock Rob, Arnie, and Dawn In The Morning™Sacramento's KRXQ 98.5KDOT Rock And, it's more of the political correct bull crap -- that you don't want to tell a kid he's a freak [*with lisp*] 'cause it might hurt his feelings.[*end lisp*] If my son -- God forbid -- if my son put on a pair of high heels, I would probably hit him with one of my shoes. I would throw a shoe at him because y'know what? Boys don't wear high heels. --Arnie States of Rob, Arnie, and Dawn In The Morning™

6 2. Blogswarm against anti-transgender radio programming June 7: As a result of PHB breaking this, and working with GLAAD and other bloggers, calls and s went out to the station resulting in: Ad cancellations: Chipotle, Snapple, Sonic, Bank of America, Verizon, Carl's Jr (CKE Restaurants), Wells Fargo, Nissan North America, AT&T, McDonalds On-air apology by the hosts. It was also displayed on the show's web site.

7 The Twitterverse and Facebook A look at the two in real time... and real time is very fast.

8 Keeping up in a reader - Hootsuite.com


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