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Zeppelin Presentation (January 2007) Page 1 ZEPPELIN Group IDEAS, PERFORMANCE, PROGRESS.

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Presentation on theme: "Zeppelin Presentation (January 2007) Page 1 ZEPPELIN Group IDEAS, PERFORMANCE, PROGRESS."— Presentation transcript:

1 Zeppelin Presentation (January 2007) Page 1 ZEPPELIN Group IDEAS, PERFORMANCE, PROGRESS

2 Zeppelin Presentation (January 2007) Page 2 l 1900:First flight of airship LZ 1 (119 airships built until 1937) l 1908:Foundation of Luftschiffbau Zeppelin GmbH l 1909ff: Foundation of ZF, MTU, Dornier l 1950:Foundation of Metallwerk Friedrichshafen GmbH l 1954:Caterpillar dealership awarded for Germany l 1994:New structure and new name: ZEPPELIN GmbH l 1991ff:Trading: Additional CAT dealerships Industry: Internationalization with companies in Belgium, Brazil, USA, Far East Extension of product range by process technology l 2002:Trading: Distribution of Hyster Lift Trucks Acquisition of MaK Deutschland l 2003:Trading:Acquisition of Rental Activities from MVS l 2004:Industry:Acquisition of Motan, Weingarten l 2005:Industry:Acquisition of mht, Ludwigsburg and Fördertechnik Freital l 2006:Industry:Cooperation with Plastech Asia and DIMA Milestones of Company History

3 Zeppelin Presentation (January 2007) Page 3 Development of Caterpillar Dealerships l 1954Zeppelin is awarded Caterpillar Dealership in West Germany l Additional CAT Dealerships: 1990All Germany 1991 Czech /Slovakian Republics 1992 Austria 1996 Ukraine 1998 Northwest Russia 2001 Uzbekistan, Turkmenistan, Tajikistan 2002 Southwest Russia 2004Belarus 2005Armenia

4 Zeppelin Presentation (January 2007) Page 4 Zeppelin today... l Shareholder: Zeppelin foundation l Turnover in 2006:1.86 billion Euro l Employees:4,620 l Locations:180 l Zeppelin Largest trading and service Trading:organization for construction equipment in Europe l ZeppelinMarket leader with Industry:aluminum silos Second largest manufacturer of systems for plastic processing

5 Zeppelin Presentation (January 2007) Page 5 ZEPPELIN Group - Trading Product Program Components Attachments Worktools Construction Machinery Power Systems Parts and After Sales Services Financial Services / Leasing Rental Services Agricultural Machines * Fork Lift Trucks Road Construction Equipment *Sold in several Eastern European Countries Mining Equipment

6 Zeppelin Presentation (January 2007) Page 6 ZEPPELIN Group - Trade Company Profile EmployeesFinancial Figures 2006Locations Mio. € 4,060 employees, of whom 400 sales people 1,200 service technicians Employees per country: Germany 2,600 Austria 240 Czech /Slovak Rep.500 Russia /Ukraine / Central Asia720 5 % trainees Sales volume in €: 1.73 Bn. €, of which 975 Mn. € in Germany Sales volume: 18,400 units Machine population: 50,000 units 2.3 Mn. working hours 2.5 Mn. parts orders 13 countries 174 branches / locations 150 service bays 1,000 service vans

7 Zeppelin Presentation (January 2007) Page 7 Construction Machines Compact and medium size equipment Mini Excavator 303 C Articulated Truck 730 Wheel Loader 906 Wheel Loader 950 H Hydraulic Excavator 320 D Wheel Excavator M 316 D Track Type Loader 953 D Compact Loader C

8 Zeppelin Presentation (January 2007) Page 8 Track Type Tractor D11R Motor Grader 24 H Construction Machines Heavy Equipment / Mining Scraper 627 G Wheel Loader 990 H Off-Highway Truck 775 F Hydraulic Excavator 385 C FS

9 Zeppelin Presentation (January 2007) Page 9 Soil Compactor CS 683 E Pipe Layer 583 T Soil Stabilizer RM 350 B Road Construction Equipment /Special Machines Wheel Dozer 854 G Cold Planer PM 102 Tandem Vibration Compactor CB-224E

10 Zeppelin Presentation (January 2007) Page 10 Construction Site Equipment Attachments Components Hydraulic Hammers Scrap Shears Road Sweepers Quick Couplers Vibration Plates Accugrade Grapples Gen Sets Accugrade

11 Zeppelin Presentation (January 2007) Page 11 Fork Lift Trucks / Industrial Trucks Container Handler Stacker Reach Truck Reach Stacker Engine-Powered Lift Truck Electric Lift Truck

12 Zeppelin Presentation (January 2007) Page 12 Professional Service

13 Zeppelin Presentation (January 2007) Page 13 9 Sales and Service Centers Zeppelin Baumaschinen GmbH: Largest Company of the Group Headquarter Munich Training Center Kaufbeuren Used Machinery Center Alsfeld 38 Branches / Locations Central Parts Store Cologne Neuss München Böblingen Hamm Hannover Hamburg Freiburg Ulm Straubing Illingen Koblenz Hanau Kassel Osnabrück Oberhausen Frankenthal Bayreuth Bremen Chemnitz Würzburg Dresden Rostock Cottbus Leipzig Rendsburg Westerstede Paderborn Eschweiler Alsfeld Erlangen Erfurt Köln Kaufbeuren Neubrandenburg Weingarten Berlin Magdeburg Finowfurt Mülheim a.d. Ruhr Suhl Schwerin Lift Truck Center Muehlheim /Ruhr

14 Zeppelin Presentation (January 2007) Page 14 Functions for CRM Marketing –Customer and Prospect management –Contact management –Campaign management Sales –360° view on Customer –Activity management –Opportunity management –Quotation and Order –Lost Sales-Management Product Support –Service jobs –Service reports –Claim management 360° view on the Customer Commercial mgr.Salesman Service Marketing Management Used

15 Zeppelin Presentation (January 2007) Page 15 Burning Platform: Customer Relation Management Today, there are a number of CRM tools unconnected in parallel Many information have to be entered a couple of times ind different systems (Quote, Order, KKS, Note book etc.). The quality of the information varies depending on who is providing the data transition current target

16 Zeppelin Presentation (January 2007) Page 16 CRM


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