MEMBERS To develop a business-friendly, competitive economic environment in Europe EUROCHAMBRES’ MISSION
Smart Regulation: a priority for EUROCHAMBRES Our objectives: Minimise administrative and regulatory burdens on European businesses Ensure that SME tests become standard practice as part of impact assessments Ensure that the issue of better regulation remains high on the EU agenda Examples of activities: EUROCHAMBRES Smart Regulation Committee SME Test Benchmark Simplification proposals Contribution to EC consultations Monitoring Commission’s compliance with its guidelines on public consultations
Who are the stakeholders? Why is it important to communicate smart regulation reforms to businesses? Communicating TO businesses Communication WITH businesses When to communicate? Conclusion Table of contents
Everyone who is affected by regulation: employees, consumers, businesses and other organisations. Business community: I.Who are the stakeholders? European business organisation National business organisation Local business organisation Individual business
II.Why? 1.Feeling of businesses: companies in Europe still spend too much time and money in dealing with excessive bureaucracy and regulation Source: 2012 FLASH EUROBAROMETER 354 “Entrepreneurship in the EU and beyond”
2012 FLASH EUROBAROMETER 354 “Entrepreneurship in the EU and beyond” Doing Business 2013
2.Need to improve understanding and restore business confidence 3.Need businesses’ input to highlight where there is a problem, to identify the areas where the load put on their shoulders should be lightened and to judge whether an intervention is effective. II.Why?
Communicate the outcome, not the process Communicate noticeable changes for businesses Give priority to the reduction of regulatory burdens that are perceived as a real nuisance by businesses III.Communicate TO businesses
A proactive and dynamic approach to get SMEs involved Close cooperation with business organisations Provide feedback E-mail alerts / RSS feeds to follow progress of the topic businesses contributed to III.Communicate WITH businesses
Maintain the communication flow Communicate when the decision is NOT to regulate Common commencement dates IV.When to communicate?
Communication is and must be an integral part of the whole regulatory reform agenda to ensure its success. This requires putting in place a communication strategy and mechanisms to: show how your government is delivering on its promises (i.e. communicating TO) offer opportunities for the stakeholders to get involved (i.e. communicating WITH) Communicating smart regulation reforms Communicating smart regulation results Conclusion
CONTACT DETAILS Typhaine Beaupérin Senior Advisor EU Affairs EUROCHAMBRES The Chamber House Avenue des Arts 19 A-D B - 1000 Brussels Tel: +32 (0)2 282 08 80 email@example.com www.eurochambres.eu