1. WHANGAREI LOVE IT HERE! Signage Workshop Presented by WDC District Promotions & Tourism and Whangarei Visitor Group 21 October 2014

2. WHANGAREI LOVE IT HERE! 2pmWelcome Jude Thompson, Group Manager Positive Growth 2.05pmIntroduction and overview - a tourism perspective on signage Kate Malcolm, Whangarei Visitor Group Paul Davis, District Promotions and Tourism Manager, WDC Panel Overview 2.25pmNew Zealand Transport Agency Brian Rainford, Principal Traffic & Safety Engineer, Highways and Network Operations 2.45pmWhangarei District Council, Resource Consents Alister Hartstone, Resource Consents Manager 2.55pmWhangarei District Council, Council Signage Tracey Moore, Parks Landscape Architect 3.05pmWhangarei District Council, Bylaws & Regulatory Mike Henahan, Bylaws Coordinator 3.15pm Twin Coast Discovery Highway – Northland’s Tourist Route Paul Davis, WDC / Northland Inc 3.25pmPanel of Experts Q&A

3. WHANGAREI LOVE IT HERE! Whangarei District Council Jude Thompson, Group Manager, Positive Growth  Visitor Industry Get Together April 2014  Identified signage as one of their top two concerns  Panel of experts  Connect industry with ‘rule-makers’  Better understanding  Better communications  Better process

4. WHANGAREI LOVE IT HERE! Whangarei Visitor Group Kate Malcolm, Dive! Tutukaka  Signs  Stories  Speed bumps

5. WHANGAREI LOVE IT HERE! WDC District Promotions & Tourism Paul Davis  Signage is fundamentally important for visitors, and tourism business  Consumer decision-making, touch points and way-finding  Knowing who to talk to about what, a decision-making flow chart for signage?  The start of a process, more to be done  Quick responses to questions, but mostly about establishing contact for follow-up

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8. New Zealand Transport Agency Brian Rainford, Principal Traffic & Safety Engineer, Highways and Network Operations

9. Whangarei District Council, Resource Consents Alister Hartstone, Resource Consents Manager District Plan rules specify what is permitted and what isn’t for signs. If not permitted, a resource consent is required. Rules for each Zone generally cover:  Allowance for health, safety, roading, directional signs  Allowance for signs relating to the property they are located on  Maximum number and size of signs  Traffic safety issues, eg. no obscuring traffic signs / signals WHANGAREI LOVE IT HERE!

10. Example of District Plan rule for signs - Living 1 Zone (permitted standards only) 36.3.7 Signs a) The construction or placement of a sign which is not visible from a public place or neighbouring property(s) is a permitted activity. b) The construction or placement of a sign which is visible from a public place or neighbouring property(s) is a permitted activity if: i. The sign is required under health and safety legislation; or ii. The sign is erected by a road control authority for the purposes of traffic control or public safety and it is located within the legal road reserve; or iii. The sign relates to goods and services available on site, or is a property name sign, or is a community sign; and iv. The sign does not obscure any official signs or traffic signals; and v. The sign is static, not flashing and not illuminated; and vi. No more than 1 sign is displayed per site; and vii. The sign is no higher than 2.0m; and viii. The sign is no larger than 1.0m2; and ix. Where the road has a speed limit of 70kph or greater, the sign is located so as to provide an unrestricted view to the motorist for a minimum distance of 250.0m. Notes: 1. Signs within the legal road boundary, or on road verges and road reserves are regulated by Council Bylaws. 2. Temporary signs and signs on vehicles are regulated by Council’s Bylaws. 3. Signs located in public places are regulated by Council Bylaws.

11. WHANGAREI LOVE IT HERE! Whangarei District Council, Council Signage Tracey Moore, Parks Landscape Architect WDC Signage Suite  Interpretive, informative & way finding signs  Parks & Reserves and public spaces  Consistency in materials, style & graphics with a reduced palette  Hierarchy of signage  Cohesive suite to create ‘brand’ within the district

12. WHANGAREI LOVE IT HERE! Hatea Loop Sign  Graphic poster format using colours that appear in District flags & banners  Positive messages  Directional map showing sites of interest are located at entry points  Black timber post with ACM sign enables sign to be removed & updated

13. WHANGAREI LOVE IT HERE! Heritage Plinth  Used to convey cultural and historical stories within Whangarei  European and Maori perspective on each side of plinth  Corten steel structure with stainless steel engraved story panels

14. WHANGAREI LOVE IT HERE! Lectern Sign  Industrial style & used to describe built structures  Corten steel lectern structure with stainless steel informative panels  Name of structure is cut out of the side of the lectern

15. WHANGAREI LOVE IT HERE! Loop / Corten Hybrid  Currently being designed, to be installed this year  Influenced by Hatea Loop sign, corten signs and flags & banners  Industrial style reflects skate park & bmx track environment

16. WHANGAREI LOVE IT HERE! Reserves Sign  Informative sign located at entrances to tracks & walkways and reserves  Shows walkway map, description & times, what to expect & images  QR code connects visitors to WDC website and other walkways in the district

17. WHANGAREI LOVE IT HERE! Whangarei District Council, Bylaws & Regulatory Mike Henehan, Bylaws Co-ordinator, Regulatory Services  Signs Control Bylaw 2005 has been reviewed  Consultation process carried out with seven submissions received  Control of Advertising Signs Bylaw 2014 adopted by Council on 24 September.

18. WHANGAREI LOVE IT HERE! Purpose of the Bylaw  To ensure that advertising signs are erected, maintained and displayed in such a manner that they do not present a hazard or danger to public safety  The Bylaw recognises there is a need to advertise businesses and promote activities, events and commerce whilst also seeking to maintain aesthetic standards and preserve amenity values

19. WHANGAREI LOVE IT HERE! Major Issues  Proliferation of signs  Traffic safety  Obstruction

20. WHANGAREI LOVE IT HERE! Sandwich Boards  Sandwich boards (or similar) are permitted in the Business Environment  Up to a maximum 1m 2 in display area  Placed immediately outside or adjacent to such premises, provided that such a sign shall not cause any obstruction, nuisance or danger to either pedestrians or vehicles  One sign on each street frontage

21. WHANGAREI LOVE IT HERE! Twin Coast Discovery Highway Paul Davis, WDC / Northland Inc  NZTA Signage & Infrastructure Review  NZTA report implementations  Modified web content – ‘Telling the stories’  Scope potential APP device  Scope potential Pou trail  Prepare Phase 2 plan and seek funding

22. WHANGAREI LOVE IT HERE! Twin Coast Discovery Highway Paul Davis, WDC / Northland Inc  Develop sub-regional positioning  Facilitate and assist product development  New marketing tools, App, web, interactive screens  Pou Trail  Improved visitor offerings with towns & communities  Phase 2 To be confirmed December 2014

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