Presentation is loading. Please wait.

Presentation is loading. Please wait.

No Customer Cold Vault present

Similar presentations


Presentation on theme: "No Customer Cold Vault present"— Presentation transcript:

1 No Customer Cold Vault present
Conv/Retail Planogram Scenarios 1. CCB COOLER ONLY No Customer Cold Vault present

2 Direction for Reducing a Facing in 2 Door GDM 43
Conv/Retail Planogram Standards: CCB Cooler Only 1 Door 2 Door - GDM 49 Direction for Reducing a Facing in 2 Door GDM 43 Door 1 Door 2 Top Shelf Coke 591ml FT Blue Demon 473ml 2nd Shelf Coke Zero 591ml Monster Green 473ml 3rd Shelf Sprite 591ml MM Cranberry 450ml 4th Shelf Nestea Cool 591ml Nestea 450ml Bottom Shelf Powerade Solar Flare 710ml Dasani 591ml 2010 Innovation (March 2010) Innovation Hold Space With … NOS Grape 473ml NOS 650ml

3 Conv/Retail Planogram Standards: CCB Cooler Only
3 Door – DC60JT 2010 Innovation (March 2010) Innovation Hold Space With … IC Recruitment Package Include Fanta 591ml, CD Green Tea 591, Barq’s 591ml on bottom shelf, and move other shelves up NOS Grape 473ml Full Throttle Fury

4 Direction for Reducing a Facing in 2 Door GDM 43
Conv/Retail Planogram Standards: CCB Cooler Only 4 Door - GDM 49 Direction for Reducing a Facing in 2 Door GDM 43 Door 1 Door 2 Door 3 Door 4 Top Shelf N/A Fanta 591ml Nestea 450ml MM Cranberry 2nd Shelf Coke 591ml Fresca 591ml Monster Green Fuze Ban/ Colada 3rd Shelf Coke Zero 591ml Monster Mixxed Dasani 591ml 4th Shelf Sprite 591ml Powerade Zero 710ml NOS Fruit Punch 473ml Evian 500ml Bottom Shelf Diet Coke 1L NOS Grape 650ml Dasani 1L 2010 Innovation (March 2010) Innovation Hold Space With … IC Recruitment Package 1 shelf each of Coke, Coke Zero, Diet Coke 591ml CD White Tea 591ml CD Green Tea 591ml Nitrous Monster 355ml Monster 473ml NOS Grape & Fruit Punch 473ml Monster Import 550ml Monster 710ml Dasani Essence Dasani 591ml

5 Direction for Reducing a Facing in 2 Door GDM 43
Conv/Retail Planogram Standards: CCB Cooler Only 5 Door - GDM 49 & DC60JT Direction for Reducing a Facing in 2 Door GDM 43 Door 1 Door 2 Top Shelf N/A Fanta 591ml 2nd Shelf Coke 591ml Fresca 591ml 3rd Shelf Coke Zero 591ml 4th Shelf Sprite 591ml Powerade Zero 710ml Bottom Shelf Diet Coke 1L 2010 Innovation (March 2010) Innovation Hold Space With … IC Recruitment Package Coke 591ml CD White Tea 591ml CD Ale & Green Tea 591ml Nitrous Monster 355ml Monster 473ml NOS Grape & Fruit Punch 473ml Monster Import 550ml Monster 473mll Dasani Essence Dasani 591ml

6 Direction for Reducing a Facing in 2 Door GDM 43
Conv/Retail Planogram Standards: CCB Cooler Only 6 Door - GDM 49’s 2010 Innovation Innovation Hold Space With … IC Recruitment Package Coke 591ml CD White Tea 591ml CD Ale & Green Tea Nitrous Monster 355ml Monster 473ml NOS Grape & Fruit Punch 473ml Monster 473ml, combined NOS/FT shelf Monster Import 550ml Monster 473mll Dasani Essence Dasani 591ml Direction for Reducing a Facing in 2 Door GDM 43 Door 1 Door 2 Door 3 Door 4 Door 5 Door 6 Top Shelf N/A Sprite Monster Assault Monster Khaos V8 Orig MM Pink 2nd Shelf Coke 591ml CD White Tea Monster Nitrous Dasani MM Ade 3rd Shelf Coke Zero Nestea Cool FT Blue Essence Fuze Ban/Col 4th Shelf Diet Coke Fanta NOS Reg 473ml Pwde Berry Blitz Evian Nestea Green Bottom Shelf NOS Reg 650ml Pwde Zero Vitao Red

7 Conv/Retail Planogram Scenarios
2. CCB COOLER & CUSTOMER COLD VAULT Both coolers exist in store

8 Direction for Reducing a Facing in 2 Door GDM 43
Conv/Retail Planogram Standards: CCB Cooler + Customer Cold Vault 1 Door 2 Door - GDM 49 Direction for Reducing a Facing in 2 Door GDM 43 Door 1 Door 2 Top Shelf Coke 591ml Nestea 473ml 2nd Shelf Coke Zero 591ml MM Orange 450ml 3rd Shelf Sprite 591ml MM Cranberry 450ml 4th Shelf Nestea Cool 591ml Dasani 501ml Bottom Shelf Coke Zero 1L Evian 500ml 2010 Innovation (March 2010) Innovation Hold Space With … Dasani Essence Dasani 591ml

9 Conv/Retail Planogram Standards: CCB Cooler + Customer Cold Vault
3 Door – DC60JT 2010 Innovation (March 2010) Innovation Hold Space With … IC Recruitment Package Coke 591ml CD White Tea 591ml Barq’s 591ml Dasani Essence Dasani 591ml

10 Direction for Reducing a Facing in 2 Door GDM 43
Conv/Retail Planogram Standards: CCB Cooler + Customer Cold Vault 4 Door - GDM 49 Direction for Reducing a Facing in 2 Door GDM 43 Door 1 Door 2 Door 3 Door 4 Top Shelf N/A Sprite MM Orange 450ml MM Cranberry 2nd Shelf Coke 591ml CD Ale MM Apple Green Dasani 3rd Shelf Coke Zero 591ml Fanta Nestea Dasani Essence 4th Shelf Diet Coke 591ml Nestea Cool Nestea Green Tea Evian 500ml Bottom Shelf Coke 1L CD Ale 1L Arizona Pomegranate Dasani 1L 2010 Innovation (March 2010) Innovation Hold Space With … IC Recruitment Package Coke 591ml CD White Tea 591ml CD Green Tea 591ml Dasani Essence Dasani 591ml

11 No CCB Cooler present, Customer Cold Vault only
Conv/Retail Planogram Scenarios 3. SHELF PROGRESSIONS No CCB Cooler present, Customer Cold Vault only

12 Conv/Retail Planogram Standards: Shelf Progressions
Sparkling (1-5 shelves) handle handle handle handle handle Eye Level Shelf Eye Level Shelf Eye Level Shelf Top Shelf Sparkling Guidelines Target best position within the Sparkling category Out-shelf competitor Lead cold vault set with Sparkling category 1L shelved below 591ml Bottom Shelf Shelves at Eye Level * Best Position: first position (next to handle), eye level, out shelf competitor

13 Conv/Retail Planogram Standards: Shelf Progressions
Sparkling (6-9 shelves) 6 shelves 7 shelves 8 shelves 9 shelves handle handle handle handle handle handle handle handle Sparkling Guidelines Target best position within the Sparkling category Out-shelf competitor Lead cold vault set with Sparkling category 1L shelved below 591ml 2010 Innovation: hold space with current CD Ale * Best Position: first position (next to handle), eye level, out shelf competitor

14 Conv/Retail Planogram Standards: Shelf Progressions
Energy (1-4 shelves) handle handle handle handle handle Eye Level Shelf Top Shelf Top Shelf Eye Level Shelf Energy Guidelines Target best position within the Energy category Must be touching Red Bull Minimum 50% of CCB Energy space to Monster Coffee Energy merchandising priorities: Priority #1: create Coffee Energy section in Dairy door, secure best position Priority #2: shelve in Coffee Energy section within Beverage Cold Vault, secure best position Priority #3: if no Energy Coffee section present, and if Coffee Energy section not established in Dairy door, shelve within CCB Energy category in Beverage Cold Vault 2010 Innovation: hold space with current CCB Energy Bottom Shelf Shelves at Eye Level * Best Position: first position (next to handle), eye level, out shelf competitor

15 Conv/Retail Planogram Standards: Shelf Progressions
Energy (5-7 shelves) 5 shelves 6 shelves 7 shelves – with Coffee 7 shelves – without Coffee handle handle handle handle handle handle handle Top Shelf Top Shelf Top Shelf Top Shelf Top Shelf Top Shelf Top Shelf Energy Guidelines Target best position within the Energy category Must be touching Red Bull Minimum 50% of CCB Energy space to Monster Coffee Energy merchandising priorities: Priority #1: create Coffee Energy section in Dairy door, secure best position Priority #2: shelve in Coffee Energy section within Beverage Cold Vault, secure best position Priority #3: if no Energy Coffee section present, and if Coffee Energy section not established in Dairy door, shelve within CCB Energy category in Beverage Cold Vault 2010 Innovation: hold space with current CCB Energy * Best Position: first position (next to handle), eye level, out shelf competitor

16 Conv/Retail Planogram Standards: Shelf Progressions
Powerade handle handle handle handle Eye Level Shelf Eye Level Shelf Top Shelf Powerade Guidelines Target best position within the Sport category Must be touching Gatorade 946ml above 710ml Shelves at Eye Level * Best Position: first position (next to handle), eye level, out shelf competitor

17 Conv/Retail Planogram Standards: Shelf Progressions
Juices & Drinks handle handle handle handle handle handle Eye Level Shelf Eye Level Shelf Top Shelf Top Shelf Top Shelf Shelves at Eye Level * Best Position: first position (next to handle), eye level, out shelf competitor

18 Conv/Retail Planogram Standards: Shelf Progressions
Iced Tea handle handle handle handle Eye Level Shelf Eye Level Shelf Eye Level Shelf Shelves at Eye Level * Best Position: first position (next to handle), eye level, out shelf competitor

19 Premium Water Category Flavoured Water Guidelines
Conv/Retail Planogram Standards: Shelf Progressions Premium Water handle handle handle handle Eye Level Shelf Eye Level Shelf Premium Water Category Target best position within the Premium Water category Shelf next to Water if there is no existing Premium Water category 1L on bottom shelf Bottom Shelf (1L) Bottom Shelf (1L) Flavoured Water handle Flavoured Water Guidelines Target best position within the Flavoured Water category Shelf next to Water if there is no existing Flavoured Water category Shelves at Eye Level * Best Position: first position (next to handle), eye level, out shelf competitor

20 Vitaminwater Guidelines
Conv/Retail Planogram Standards: Shelf Progressions vitaminwater handle handle handle handle Vitaminwater Guidelines Minimum 6 facings Do not shelve in CCB Cooler Target best position within the Enhanced Water category Shelf next to Water if there is no existing Enhanced Water category * Best Position: first position (next to handle), eye level, out shelf competitor


Download ppt "No Customer Cold Vault present"

Similar presentations


Ads by Google