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CCB COOLER ONLY No Customer Cold Vault present CCB COOLER ONLY No Customer Cold Vault present 1. Conv/Retail Planogram Scenarios.

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Presentation on theme: "CCB COOLER ONLY No Customer Cold Vault present CCB COOLER ONLY No Customer Cold Vault present 1. Conv/Retail Planogram Scenarios."— Presentation transcript:

1 CCB COOLER ONLY No Customer Cold Vault present CCB COOLER ONLY No Customer Cold Vault present 1. Conv/Retail Planogram Scenarios

2 2 Door - GDM 49 Conv/Retail Planogram Standards: CCB Cooler Only 1 Door Direction for Reducing a Facing in 2 Door GDM 43 Door 1Door 2 Top Shelf Coke 591mlFT Blue Demon 473ml 2 nd Shelf Coke Zero 591ml Monster Green 473ml 3 rd Shelf Sprite 591mlMM Cranberry 450ml 4 th Shelf Nestea Cool 591ml Nestea 450ml Bottom Shelf Powerade Solar Flare 710ml Dasani 591ml 2010 Innovation (March 2010) InnovationHold Space With … NOS Grape 473mlNOS 650ml

3 3 Door – DC60JT Conv/Retail Planogram Standards: CCB Cooler Only 2010 Innovation (March 2010) InnovationHold Space With … IC Recruitment Package Include Fanta 591ml, CD Green Tea 591, Barq’s 591ml on bottom shelf, and move other shelves up NOS Grape 473mlFull Throttle Fury

4 4 Door - GDM 49 Conv/Retail Planogram Standards: CCB Cooler Only Direction for Reducing a Facing in 2 Door GDM 43 Door 1Door 2Door 3Door 4 Top Shelf N/AFanta 591mlNestea 450mlMM Cranberry 2 nd Shelf Coke 591ml Fresca 591ml Monster Green Fuze Ban/ Colada 3 rd Shelf Coke Zero 591ml N/AMonster Mixxed Dasani 591ml 4 th ShelfSprite 591ml Powerade Zero 710ml NOS Fruit Punch 473ml Evian 500ml Bottom Shelf N/ADiet Coke 1LNOS Grape 650ml Dasani 1L 2010 Innovation (March 2010) InnovationHold Space With … IC Recruitment Package1 shelf each of Coke, Coke Zero, Diet Coke 591ml CD White Tea 591mlCD Green Tea 591ml Nitrous Monster 355mlMonster 473ml NOS Grape & Fruit Punch 473ml Monster 473ml Monster Import 550mlMonster 710ml Dasani EssenceDasani 591ml

5 5 Door - GDM 49 & DC60JT Conv/Retail Planogram Standards: CCB Cooler Only Direction for Reducing a Facing in 2 Door GDM 43 Door 1Door 2 Top ShelfN/AFanta 591ml 2 nd ShelfCoke 591mlFresca 591ml 3 rd ShelfCoke Zero 591mlN/A 4 th ShelfSprite 591mlPowerade Zero 710ml Bottom ShelfN/ADiet Coke 1L 2010 Innovation (March 2010) InnovationHold Space With … IC Recruitment PackageCoke 591ml CD White Tea 591mlCD Ale & Green Tea 591ml Nitrous Monster 355mlMonster 473ml NOS Grape & Fruit Punch 473ml Monster 473ml Monster Import 550mlMonster 473mll Dasani EssenceDasani 591ml

6 6 Door - GDM 49’s Conv/Retail Planogram Standards: CCB Cooler Only Direction for Reducing a Facing in 2 Door GDM 43 Door 1Door 2Door 3Door 4Door 5Door 6 Top ShelfN/ASpriteMonster AssaultMonster KhaosV8 OrigMM Pink 2 nd ShelfCoke 591mlCD White TeaMonster KhaosMonster NitrousDasaniMM Ade 3 rd ShelfCoke ZeroNestea CoolFT BlueN/AEssenceFuze Ban/Col 4 th ShelfDiet CokeFantaNOS Reg 473mlPwde Berry BlitzEvianNestea Green Bottom ShelfDiet CokeN/ANOS Reg 650mlPwde ZeroDasaniVitao Red 2010 Innovation InnovationHold Space With … IC Recruitment Package Coke 591ml CD White Tea 591mlCD Ale & Green Tea Nitrous Monster 355ml Monster 473ml NOS Grape & Fruit Punch 473ml Monster 473ml, combined NOS/FT shelf Monster Import 550ml Monster 473mll Dasani EssenceDasani 591ml

7 CCB COOLER & CUSTOMER COLD VAULT Both coolers exist in store CCB COOLER & CUSTOMER COLD VAULT Both coolers exist in store 2. Conv/Retail Planogram Scenarios

8 2 Door - GDM 49 Conv/Retail Planogram Standards: CCB Cooler + Customer Cold Vault 1 Door Direction for Reducing a Facing in 2 Door GDM 43 Door 1Door 2 Top Shelf Coke 591mlNestea 473ml 2 nd Shelf Coke Zero 591ml MM Orange 450ml 3 rd Shelf Sprite 591mlMM Cranberry 450ml 4 th Shelf Nestea Cool 591ml Dasani 501ml Bottom Shelf Coke Zero 1LEvian 500ml 2010 Innovation (March 2010) InnovationHold Space With … Dasani EssenceDasani 591ml

9 3 Door – DC60JT 2010 Innovation (March 2010) InnovationHold Space With … IC Recruitment Package Coke 591ml CD White Tea 591mlBarq’s 591ml Dasani EssenceDasani 591ml Conv/Retail Planogram Standards: CCB Cooler + Customer Cold Vault

10 4 Door - GDM 49 Direction for Reducing a Facing in 2 Door GDM 43 Door 1Door 2Door 3Door 4 Top Shelf N/ASpriteMM Orange 450ml MM Cranberry 2 nd Shelf Coke 591ml CD AleMM Apple Green Dasani 3 rd Shelf Coke Zero 591ml FantaNesteaDasani Essence 4 th ShelfDiet Coke 591ml Nestea CoolNestea Green Tea Evian 500ml Bottom Shelf Coke 1LCD Ale 1LArizona Pomegranate Dasani 1L 2010 Innovation (March 2010) InnovationHold Space With … IC Recruitment Package Coke 591ml CD White Tea 591ml CD Green Tea 591ml Dasani EssenceDasani 591ml Conv/Retail Planogram Standards: CCB Cooler + Customer Cold Vault

11 SHELF PROGRESSIONS No CCB Cooler present, Customer Cold Vault only SHELF PROGRESSIONS No CCB Cooler present, Customer Cold Vault only 3. Conv/Retail Planogram Scenarios

12 Conv/Retail Planogram Standards: Shelf Progressions Sparkling (1-5 shelves) * Best Position: first position (next to handle), eye level, out shelf competitor handle Shelves at Eye Level handle Eye Level Shelf Bottom Shelf Eye Level Shelf Top Shelf Sparkling Guidelines Target best position within the Sparkling category Out-shelf competitor Lead cold vault set with Sparkling category 1L shelved below 591ml

13 Conv/Retail Planogram Standards: Shelf Progressions Sparkling (6-9 shelves) * Best Position: first position (next to handle), eye level, out shelf competitor 6 shelves7 shelves8 shelves9 shelves handle Sparkling Guidelines Target best position within the Sparkling category Out-shelf competitor Lead cold vault set with Sparkling category 1L shelved below 591ml 2010 Innovation: hold space with current CD Ale

14 Conv/Retail Planogram Standards: Shelf Progressions Energy (1-4 shelves) handle Energy Guidelines Target best position within the Energy category Must be touching Red Bull Minimum 50% of CCB Energy space to Monster Coffee Energy merchandising priorities: –Priority #1: create Coffee Energy section in Dairy door, secure best position –Priority #2: shelve in Coffee Energy section within Beverage Cold Vault, secure best position –Priority #3: if no Energy Coffee section present, and if Coffee Energy section not established in Dairy door, shelve within CCB Energy category in Beverage Cold Vault 2010 Innovation: hold space with current CCB Energy * Best Position: first position (next to handle), eye level, out shelf competitor handle Top ShelfEye Level ShelfTop ShelfEye Level Shelf Bottom Shelf Shelves at Eye Level

15 Conv/Retail Planogram Standards: Shelf Progressions Energy (5-7 shelves) * Best Position: first position (next to handle), eye level, out shelf competitor 5 shelves6 shelves7 shelves – with Coffee7 shelves – without Coffee handle Top Shelf handle Top Shelf Energy Guidelines Target best position within the Energy category Must be touching Red Bull Minimum 50% of CCB Energy space to Monster Coffee Energy merchandising priorities: –Priority #1: create Coffee Energy section in Dairy door, secure best position –Priority #2: shelve in Coffee Energy section within Beverage Cold Vault, secure best position –Priority #3: if no Energy Coffee section present, and if Coffee Energy section not established in Dairy door, shelve within CCB Energy category in Beverage Cold Vault 2010 Innovation: hold space with current CCB Energy

16 Conv/Retail Planogram Standards: Shelf Progressions Powerade handle Powerade Guidelines Target best position within the Sport category Must be touching Gatorade 946ml above 710ml * Best Position: first position (next to handle), eye level, out shelf competitor Eye Level Shelf Top Shelf Shelves at Eye Level

17 Conv/Retail Planogram Standards: Shelf Progressions handle Top Shelf Juices & Drinks * Best Position: first position (next to handle), eye level, out shelf competitor Shelves at Eye Level Eye Level Shelf

18 Conv/Retail Planogram Standards: Shelf Progressions handle Iced Tea handle * Best Position: first position (next to handle), eye level, out shelf competitor Shelves at Eye Level Eye Level Shelf

19 Conv/Retail Planogram Standards: Shelf Progressions handle Premium Water handle Bottom Shelf (1L) Premium Water Category Target best position within the Premium Water category Shelf next to Water if there is no existing Premium Water category 1L on bottom shelf Flavoured Water handle Flavoured Water Guidelines Target best position within the Flavoured Water category Shelf next to Water if there is no existing Flavoured Water category * Best Position: first position (next to handle), eye level, out shelf competitor Eye Level Shelf Shelves at Eye Level

20 Conv/Retail Planogram Standards: Shelf Progressions vitaminwater handle Vitaminwater Guidelines Minimum 6 facings Do not shelve in CCB Cooler Target best position within the Enhanced Water category Shelf next to Water if there is no existing Enhanced Water category * Best Position: first position (next to handle), eye level, out shelf competitor


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