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PERSONA WORKBOOK Build Your Customer Personas. Target Your Audience in a More Relevant, Personalized Way.

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Presentation on theme: "PERSONA WORKBOOK Build Your Customer Personas. Target Your Audience in a More Relevant, Personalized Way."— Presentation transcript:

1 PERSONA WORKBOOK Build Your Customer Personas. Target Your Audience in a More Relevant, Personalized Way.

2 IdentityDay in the Life Biggest ChallengesMotivation Age Years on the Job Sample Persona: Greg the General Contractor Greg is a college graduate who is married with 2 kids, lives in the suburbs and drives an SUV. He is very involved in his local community and works long hours. It doesn’t leave much time to hang out with his family. As owner, Greg wears many hats each day from running the operations of his business to business development. He is on the go a lot, and can be found out in the field or on the golf course just as often as he is in the office. Balancing operations with business development Keeping up with the latest technology Finding talented tradesmen Wants bigger contracts Hopes to grow his business Dreams of passing his business down to his kids Wishes he could spend more time with his family 46 23

3 IdentityDay in the Life Biggest ChallengesMotivation Age Years on the Job

4 IdentityDay in the Life Biggest ChallengesMotivation Age Years on the Job

5 IdentityDay in the Life Biggest ChallengesMotivation Age Years on the Job

6 About Hatchbuck Simple, yet elegantly intelligent, Hatchbuck is sales & marketing software that automates your sales and marketing efforts overnight. Turn s into conversations, website visitors into handshakes, and customers into raving fans. It’s time to grow.


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