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Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 Confidential Information 1 Interpreting & Understanding MTRiP Reports “What you Ought to Know” MTRiP.

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Presentation on theme: "Property of MTRiP LLC ● www.mtrip.org ● 303.722.7346 Confidential Information 1 Interpreting & Understanding MTRiP Reports “What you Ought to Know” MTRiP."— Presentation transcript:

1 Property of MTRiP LLC ● ● Confidential Information 1 Interpreting & Understanding MTRiP Reports “What you Ought to Know” MTRiP Product Deep Dive

2 Data Driven Decision Making DATA INFORMATION KNOWLEDGE STRATEGY IMPLEMENT TRACK (internal) Research (External) 2 Property of MTRiP LLC ● ● Confidential Information

3 n 1. Econometrics – brief glimpse n 2. Reservation Activity Outlook n 3. Multi-Destination Comparative Report n 4. Daily Occupancy Report n 5. Locating the Products online n 6. Participation 3 Property of MTRiP LLC ● ● Confidential Information Interpreting MTRiP Reports “What You Ought to Know”

4 Econometrics What You Need to Know……. About the Market Place n Mountain-Specific Data ä Enplanements from Mtn Airports ä Mtn Town Retail & Lodging Taxable Sales n National Data ä Consumer Confidence ä Consumer Price Index, Travel Price Index, Lead & Coincident Economic Indices ä National Enplanement and Occupancy Rates ä Crude Oil Prices ä U.S. Real Foreign Exchange Rate 4 Property of MTRiP LLC ● ● ● Confidential Information

5 What You Need to Know about Current Events n Global, Economic and Market News n Gathered from Far and Wide…. n Edited for Mountain Travel Focus n Published Weekly on Mondays n Archived and Indexed n Fastest way to track what’s happening….. 5 Mountain Travel News Property of MTRiP LLC ● ● ● Confidential Information 5

6 n 1. Econometrics – brief glimpse n 2. Reservation Activity Outlook n 3. Multi-Destination Comparative Report n 4. Daily Occupancy Report n 5. Locating the Products online n 6. Participation 6 Property of MTRiP LLC ● ● Confidential Information Interpreting MTRiP Reports “What You Ought to Know”

7 7 Property of MTRiP LLC ● ● Confidential Information Interpreting MTRiP Reports “What You Ought to Know” Reservatons Activity Outlook n Tracks Occupancy, ADR and RevPar n Looks Forward 6 Months, back 6 Months n Compares Current Res on the Books to Previous Year to Date, and Last Season’s End n Uses Standard Metrics for Comparative Purposes n Resulting Reports Offer: ä Property Internal Pace ä Property vs Comp Set ä Resort Wide Aggregation ä Daily Occupancy Option ä Full Aggregate Comparison Anticipate the Future, Track the Past; Individually or against the Competition

8 Reservation Activity Outlook Report Set Interpreting the Report Standard Year over Year Comparison 8 Property of MTRiP LLC ● ● Confidential Information

9 Calendar is Bisected at the ‘as of’ date: Historic Actual on the left & On-The-Books on the right. 9 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

10 “Current Year” data is added Historic on left & OTB on right 10 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

11 “Prior Year” data as of the same month last year Historic on the left & OTB on the right 11 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

12 Year over Year % Variance as a red line 12 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

13 Prior Year Actuals are stacked on the Prio year OTB data set, providing pacing info 13 Property of MTRiP LLC ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

14 Reservation Activity Outlook Set Index: n Reservations Activity Outlook ä Pacing Charts 14 Property of MTRiP LLC ● ● Confidential Information

15 Occupancy / Booking Pace Data 15 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

16 Occupancy for Current Year as of 60 Days past 16 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

17 Occupancy As Of the Report Date Added 17 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

18 Prior Year Data Added 18 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

19 Historic Actual Data Added 19 Property of MTRiP LLC ● ● ● Confidential Information Reservation Activity Outlook Report Set Interpreting the Report

20 Destination Comparative Report Set Index n Multi-Destination Comparative Report ä Standard Charts 20 Property of MTRiP LLC ● ● Confidential Information

21 Benchmark Report Set Multi-Destination Comparative Report #1: Your Destination Occupancy and ADR vs all Others 21 Property of MTRiP LLC ● ● Confidential Information

22 Benchmark Report Set Multi-Destination Comparative Report #2: Year Over Year Variance Comparison 22 Property of MTRiP LLC ● ● Confidential Information

23 Destination Comparative Report Set Index n Daily Occupancy Reports ä Standard Charts 23 Property of MTRiP LLC ● ● Confidential Information

24 Benchmark Report Set Daily Occupancy Report #1: Standard Year over Year Comparison 24 Property of MTRiP LLC ● ● Confidential Information

25 Benchmark Report Set Daily Occupancy Report #2: Current Year Daily Occupancy Rates 25

26 Benchmark Report Set Daily Occupancy Report #3: Add Prior Year Occupancy Rates 26

27 Benchmark Report Set Daily Occupancy Report #4: Year over Year Variance is added 27

28 Benchmark Report Set Daily Occupancy Report #5: Add Historic Actual Occupancy 28

29 Benchmark Report Set Daily Occupancy Report #6: Year over Year Variance as of 30 Days Ago 29


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