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Being an Ethics Boy in Digital World 10 lessons in staying sane while being successful Andy Redfern - May 15 th 2009.

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Presentation on theme: "Being an Ethics Boy in Digital World 10 lessons in staying sane while being successful Andy Redfern - May 15 th 2009."— Presentation transcript:

1 Being an Ethics Boy in Digital World 10 lessons in staying sane while being successful Andy Redfern - May 15 th 2009

2 Introduction Andy Redfern, CEO, EthicalSuperstore.com EthicalSuperstore.com is a leading online retailer based in the North East of England. We: – Have 150,000 customers – Sell 8000 different products – Have a 400,000 unique visitors a month – Run shops for Cancer Research, Greenpeace, Friends of the Earth, the Green Party, the Guardian Eco Store, Divine Chocolate and many more

3 Being successful......it’s all about the cloud Success Stuff Ideas

4 The x-factor for business? 2-3 people 50 people A non-deterministic problem with seemingly random tendencies Why do some businesses successfully grow and others don’t?

5 10 personal lessons for bridging the “random gap”

6 Lesson 1 Loss of control is a myth you never really have complete control. Staff, investors and customers are just a bigger team of people very keen to make your idea succeed...use them!

7 Lesson 2 Do what you say you’re going to and everyone is happy!

8 Lesson 3 If things don’t go to plan......let everyone know before, during and after!

9 Lesson 4 Discipline is good for you and your business sloppy planning, muddled thinking and mis- aligned goals will not help you grow. Quality in all things is king.

10 Lesson 5 Your idea is important......but you are even more important. The perfect plan has a great idea and the best team to drive it. Make sure you know why you are the best.

11 Lesson 6 Embrace challenge, hard questions and having to re-state the obvious you either get very polished at giving the right answer or you make some smart changes.

12 Lesson 7 Running a business is about “selling”......learn to love “selling” as you need to do it every day. Raising money or creating a joint venture is simply selling with a much bigger price tag.

13 Lesson 8 Good business leaders have at least 10 ideas before breakfast......truly great business leaders know which 9 of the 10 should be binned along with the burnt toast.

14 Lesson 9 Love your competitors and learn from their success and failure......they can be an inspiration, a short cut to success, a source of great staff, an ally, a joint venture and an exit.

15 Lesson 10 [[think of witty final point that perfectly captures everything you’ve said so far]] You will never complete your todo list – be happy!

16 Thank you!


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