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Undertake a critique of a technological outcome’s design Lesley Pearce Technology National Coordinator Team Solutions The Auckland University.

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Presentation on theme: "Undertake a critique of a technological outcome’s design Lesley Pearce Technology National Coordinator Team Solutions The Auckland University."— Presentation transcript:

1 Undertake a critique of a technological outcome’s design Lesley Pearce Technology National Coordinator Team Solutions The Auckland University

2 Level 8 Learning Objective Knowledge of Design ‘Knowledge of design focuses on understanding the way informed creative and critical development of new ideas is achieved and how these are realised into feasible outcomes.’ It is about demonstrating an understanding of complex concepts in design. Understand the importance and impact of design

3 Why and How Why would we consider this important to put into our programmes? How will we develop rich learning for our students?

4 Lets start with… And what personal criteria do we use

5 What is good design? The answer of course depends on whom you ask. If a design is “good” it depends largely on its function. A stylish bottle for a drink may look good, but if you need a special opener to get at the thirst-quenching liquid inside, and then one drop at a time, the design has failed. If a design is good it thus depends first and foremost on the interplay of appearance, function and usability.

6 Okay we all know plastic bottles are evil. They consume massive amounts of energy to produce, statistically only spend 30 minutes in our hands before spending the next thousand years in a landfill. So what criteria do we use to judge the quality of the design?

7 What is good design? “Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs “ Design is a funny word. Some people think design means how it looks. But od course, if you dig deeper, its really how it works.” Steve Jobs. “Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.” Charles Eames “ All architecture is shelter, all great architecture is the design of space that contains, cuddles, exalts, or stimulates the person in that space.” Philip Johnson

8 Activity Find a quote about good design that resonates with you. Find one technological product that illustrates the quote. Justify to the group on the quality of design of your chosen image

9 What do students think is good design? What criteria did they use?

10 The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Steve Jobs The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Steve Jobs

11 Understand the importance and impact of design

12 Don Norman: The three ways that good design makes you happy http://www.youtube.com/watch?v=RlQEoJaLQ RA&feature=related In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well- designed product must hit to succeed.

13 3.10

14 Form v Function Different people will have different views on what good design means to them. The old argument form v function is often redundant in the 21 st century criteria think – sustainability, Cultures, personal preferences interest all play apart

15 Asking questions What is the design philosophy behind the technological object? Sustainability Does this make it a good design/ Accessibility – does this make it a good design Functionality Quality of manufacture Emotional resonance Endurance etc

16 Drop Chandelier by Stuart Haygarth

17 Sustainability

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19 Accessibility

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21 Functionality

22 Quality of manufacture/well made

23 Emotional resonance What product reaches your, “I want one of these”

24 Endurance

25 Social benefit – design that matters

26 Aesthetic quality

27 Ergonomic fit

28 Affordability

29 Industrial design Award 2010 This year, not one, but three winners were named Best in Show by the 2010 IDEA awards jury. "We have three winners: a technology- based digital product, an ecological responsible consumer product and a socially responsible solution to a basic human need. No result could have more accurately reflected where industrial design finds itself today.

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45 Web design criteria Websites The Academy evaluates Web sites based on six criteria: content, structure and navigation, visual design, functionality, interactivity, and overall experience.

46 Activity Lots of tech outcomes Rate 1 to 10 for good design Discuss criteria used to judge good design Assess again or use different tech outcomes Criteria Match up 10 design characteristics to different images of products

47 design that is ……. Functional beautiful enduring well made —are offset by values like affordability accessibility ergonomic strength social benefit necessity emotional resonance

48 The current issue of Metropolis makes a case for ten criteria for evaluating design arguments today, in the troubled economic, ecological, and political climate of the early 21st century. Arguably, these criteria provide an ethical framework for evaluating design so that the long-established yardsticks—design that is functional, beautiful, enduring, well made—are offset by values like affordability, accessibility, ergonomic strength, social benefit and necessity, and emotional resonance. No argument could meet all these criteria, but it might satisfy a few. More to the point, a loose framework gets us beyond the problem of labeling design as good or bad, or seeing problems as solvable. There are no solutions to design problems. There are only responses in the form of arguments. http://www.metropolismag.com/story/20090318/a-good-argument Dieter Rams Ten principles of good design http://www.vitsoe.com/en/gb/about/dieterrams/gooddesign/

49 Personal design exhibition What would you put in it? Consider the different aspects of good design Justify decisions

50 Ask a new question about an old design classic Is it still a good design in the new climate of…/Think of the use of steel/leather etc

51 Criteria other designers use http://www.youtube.com/watch?feature=player_embedded&v=5SFncmn3pTs

52 http://www.youtube.com/watch?feature=player_embedded&v=FRWatw_ZEQI Architectural draftsman-turned famous rapper, Ice Cube, takes a tour of the LA he loves and visits the house of design visionaries, Charles and Ray Eames. This clip’s worth a watch.

53 Different criteria different design eras

54 Simplicity Symmetry Angularity Abstraction Consistency Unity Subtlety Continuity Regularity Sharpness Monochromaticity Organization Economy Judgement criteria - Bauhaus

55 Bauhaus

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57 Judgements on the quality of Art Deco designs - what criteria was/is used ?

58 Assessment AS91617 “Undertake a critique of a technological outcome’s design.” External 4 credits

59 Key words from standard critiquing (a detailed analysis/evaluation and assessment of the quality of design of a technological outcome) technological outcome (fully realised products and systems, created by people for an identified purpose through Technological Practice) design (the look and functioning of a technological outcome, building, garment, or product) aesthetic quality ( the nature of, beauty and taste it can be both objective and subjective – the balance between elements like colour, line, shape and how they interact with one another to create a pleasing “whole”. Different cultures, eras have different definitions of aesthetic qualities hence this can be very subjective.)

60 Explain, (Means to give a reason or reasons – an explanation answers the question "why?" or "how does that work?" If the text includes "because" or "so that", it will be to explain something) Discuss (to discourse about in order to reach conclusions or to convince, discuss implies a sifting of possibilities especially by presenting considerations pro’s and con’s, to examine something in detail so as to reach a decision. This usually means that more than one perspective is put forward and actively considered. So as part of discussions we may get "compare and contrast") Evaluate (to examine and judge carefully; appraise to judge or assess the worth of; appraise Justify (for example, to explain in your report the reason why this is a good design using contemporary criteria)

61 Questions to ask students Take the criteria in explanatory note 2 and rephrase them into questions Achieved: What is good design as we see it today? Why has the criteria used to judge good design changed over time? Why is it that different individuals, groups or collectives may have different perspectives on what is good design? How does the design of a technological outcome meet a set of criteria to make it good design?

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