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© easilyinteractive.com Dyson’s new product Article, Telegraph.co.uk, 10/09 Show the video to your class and pause after a few seconds. Ask your students to guess what it is.
© easilyinteractive.com A brief history of Dyson products * Dyson Ballbarrow 1974 DC01 upright vacuum cleaner, 1993 DC16 handheld vacuum cleaner Apex G-Force DC02 Dyson Airblade 2007 Dyson washing machine, 2000
© easilyinteractive.com And the next one… * Show the video to your class (in the article, right) and pause after a few seconds. Ask your students to guess what it is. Article, Telegraph.co.uk, 10/09
© easilyinteractive.com Dyson’s new product discussion questions Discuss this product launch in relation to Ansoff’s Matrix Draw a product life cycle and Boston Matrix placing all of Dyson’s products appropriately Justify your decisions Discuss whether, in your opinion, this new product represents innovation or invention In groups discuss a marketing strategy for this product and prepare to present it to the class Don’t forget to carefully consider your target market The winning bid wins the advertising contract!!! * Some thoughts: Ansoff’s Matrix: This is diversification - new product and new market. Especially since the Dyson home market is unlikely to be a major target. Only the second Dyson product to be targeted at businesses (after the Airblade) Product life cycle: It’s in the launch stage. Airblade is possibly still in growth (the world market is a big place!); the vacuum cleaners are in various stages of maturity, although many models have been withdrawn; the washing machines have been withdrawn Boston Matrix: The vacuum cleaners are cash cows; the airblades are stars (?); washing machines were a dog, as is possibly the hand-held vacuum cleaner; will the fan be a problem child? Innovation: Arguably this technology has been developed from the aircraft industry – jet technology as opposed to propeller. No doubt a few new inventions are buried within it too
© easilyinteractive.com Dyson’s new product AS course review questions (1/2) What makes James Dyson such as successful entrepreneur? He is estimated to be worth £760 million! Why is it important that he protects his idea? How can he do this? What sector is this business in and how has he added value? Dyson is a private limited company. What are the benefits and drawbacks of this structure? Why is Dyson not a plc? *
© easilyinteractive.com Dyson’s new product AS course review questions (2/2) What market research would you have advised Dyson to undertake before launching this product? Explain your answer. What segment of the market is this product aimed at? Why do you think this? Dyson is a successful Ltd with profits of £88million in 2008 What sources of finance are available to it to continue with its expensive research into new products? Which source of finance should it use to fund a £10 million new invention? Explain your answer *
© easilyinteractive.com Sources Dyson website Wikipedia Images found on Google* Questions on slides 5 and 6 by nattybee on the TES website For more well-crafted, highly interactive PowerPoint resources please visit easilyinteractive.com * Images from Google have been used without seeking permission since this product has been produced for non-commercial purposes
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