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Copyright © 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark.

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Presentation on theme: "Copyright © 1995-2004 Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark."— Presentation transcript:

1 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 1 Assessments and the Kirkpatrick Model Using Assessments to Evaluate Training

2 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 2 Donald Kirkpatrick  Kirkpatrick developed a model of training evaluation in 1959  Arguably the most widely used approach  Simple, Flexible and Complete  4-level model

3 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 3 The Four Levels  Level I: Evaluate Reaction  Level II: Evaluate Learning  Level III: Evaluate Behavior  Level IV: Evaluate Results  Fifth level was recently “added” for return on investment (“ROI”) but this was not in Kirkpatrick’s original model

4 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 4 Relationship Between Levels  Each subsequent level is predicated upon doing evaluation at lower level  A Level 3 will be of marginal use, if a Level 2 evaluation is not conducted Level 1 - Reaction Was the environment suitable for learning? Level 2 - Knowledge Did they learn anything Level 3 - Behavior KSA being used on the job? Level 4 - Results Was it worth it?

5 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 5 Improve Learning Environment Improve Knowledge/Skill transfer Check Performance Environment Check Requirements, Systems and Processes Only by assessing each level can we yield actionable results Level 1 - Reaction Was the environment suitable for learning? Level 2 - Knowledge Did they learn anything Level 3 - Behavior KSA being used on the job? Level 4 - Results Was it worth it?

6 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 6 Types of Assessments Used at Each Level Level 1 - Reaction Was the environment suitable for learning? Level 2 - Knowledge Did they learn anything Level 3 - Behavior KSA being used on the job? Level 4 - Results Was it worth it? TypeForm Summative Correlation of business results with other assessment results Summative Observation of Performance 360° Survey Diagnostic Summative Self-assessment Test Reaction Formative Survey Real-time Polling Quizzing

7 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 7 Reaction - What Is It?  How favorably participants react to the training (“Customer satisfaction”) Collects reactions to instructor, course, and learning environment Communicates to trainees that their feedback is valued Can provide quantitative information

8 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 8 Reaction - What It Looks Like  Questionnaire - Most common collection tool Content Methods Media Trainer style Facilities Course materials

9 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 9 Reaction - How to Perform  Determine what you want to find out  Design a form to collect/quantify reactions  Do Immediately  Develop acceptable scoring standards  Follow-up as appropriate

10 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 10 Learning - What Is It?  Knowledge  Skills  Attitudes

11 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 11 Learning - What It Looks Like  Media used to measure learning: Text Voice Demonstration  Methods used to measure learning: Interviews Surveys Tests (pre-/post-) Observations Combinations

12 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 12 Learning - How to Perform  Use a control group, if feasible  Evaluate knowledge, skills, and/or attitudes before and after  Get 100% participation or use statistical sample  Follow-up as appropriate

13 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 13 Behavior - What Is It?  Transfer of knowledge, skills, and/or attitude to the real world Measure achievement of performance objectives

14 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 14 Behavior - What It Looks Like  Observe performer, first- hand  Survey key people who observe performer  Use checklists, questionnaires, interviews, or combinations

15 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 15 Behavior - How to Perform  Evaluate before and after training  Allow ample time before observing  Survey key people  Consider cost vs. benefits 100% participation or a sampling Repeated evaluations at appropriate intervals Use of a control group

16 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 16 Results - What Is It?  Assesses “bottom line,” final results  Definition of “results” dependent upon the goal of the training program

17 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 17 Results - What It Looks Like  Depends upon objectives of training program Quantify  Proof vs. Evidence Proof is concrete Evidence is soft

18 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 18 Results - How to Perform  Use a control group  Allow time for results to be realized  Measure before and after the program  Consider cost versus benefits  Be satisfied with evidence when proof is not possible

19 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 19 Summary  Level I: Evaluate Reaction  Level II: Evaluate Learning  Level III: Evaluate Behavior  Level IV: Evaluate Results

20 Copyright © Questionmark Corporation and/or Questionmark Computing Limited, known collectively as Questionmark. All rights reserved. Questionmark is a registered trademark of Questionmark Computing Limited. All other trademarks are acknowledged. Slide 20 Readings to Consider  Kirkpatrick, Donald L. (1998). Evaluating Training Programs: The Four Levels. Berrett-Koehler Publishers.  Worthen, Blaine R, James R. Sanders, Jody L. Fitzpatrick (1997). Program Evaluation: Alternative Approaches and Practical Guidelines (Second Edition).Addison, Wesley, Longman, Inc.  Kirkpatrick, Donald L. (1998). Another Look at Evaluating Training Programs. American Society for Training & Development.  Sieloff, Debra A. (1999). The Bridge Evaluation Model. International Society for Performance Improvement.


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