Presentation on theme: "Tell the Story of Bioactive Beverages Laura Kimball, Senior Product Training Manager."— Presentation transcript:
Tell the Story of Bioactive Beverages Laura Kimball, Senior Product Training Manager
French Polynesians used the noni fruit for its medical qualities. Our story begins…...over 2000 years ago
The benefits of the noni fruit were shared from generation to generation & from island to island
In 1996, the world was introduced to the power of the noni fruit through Tahitian Noni® Juice
Continual research & clinical trials have discovered what noni can do and what gives noni its power
In the past the science of our product has served to support our story
Now science is our story!
From the beginning of human history, there has always been a special relationship between plants & people
Food Plants provide nutrients to sustain life MangosteenAcaiStrawberryCherry Banana Apple Pear
Medicinal Plants provide bioactive compounds to improve health
Bioactives are what give noni its power
Bioactives are chemical compounds (like vitamins, minerals & electrolytes) that produce biological activities within the body
Most super fruits have flavonoids and carotenoids as their primary source of bioactives
They are most celebrated nutrients from food plants
But they’re most effective when eaten fresh!
Molecules that have antioxidant activities Give plants their color But, they degrade rapidly when processed, exposed to heat, oxygen and/or stored What are Flavonoids?
Stability of Flavonoids in Açaí Pulp Source: Food Research International 40 (2007) 620–628 8 months after bottling, they are gone
What are carotenoids? Molecules that have antioxidant activities Beta-carotene is an example that is common in fruits & vegetables Beta-carotene rapidly degrades when exposed to heat & light Beta-carotene is a major bioactive in NuSkin’s G3
As bananas age, the carotenoids that give it its yellow color and nutritional value lose their power
Remember, Flavonoids and Carotenoids from Food Plants are most bioactive when eaten fresh
…eat fresh carrots! If you want carotenoids…
…eat a fresh orange! If you want flavonoids…
Rapid flavonoid degradation explains why there is no significant research to substantiate other super juice product claims
One human study Revealed no antioxidant benefit Showed marginal benefit when 18 ounces (530 mL) was consumed per day Orange juice provides the same benefit at a lower dose (500 mL) and significantly lower cost XanGo Research
One small human trial with only 12 people Compared MonaVie to potato flakes Demonstrated that MonaVie produced slightly more antioxidant effects than potato flakes The high ORAC score of MonaVie does not mean that it does anything in the body MonaVie Research
Every new super juice touting ORAC scores, flavonoids, or carotenoids, are ineffective due to the bioactive power quickly degrading
How is noni different?
The effectiveness of noni plants is driven by two things: The amount and kinds of bioactives The bioavailability of these compounds
Bioavailability describes the amount of a compound that reaches the circulatory system and then the cells
The primary bioactives in noni are called Iridoids
Iridoids are more powerful than flavonoids and carotenoids There are 12 different Iridoids in noni, and they do not degrade like flavonoids and carotenoids
What are Iridoids? Produced as a natural defense Usually found in plants, not fruits Have wide range of bioactivity Heat and time stable
Antioxidant Healthy joints Boosts immune system Healthy cardiovascular system DNA protection Increases energy Neuroprotective Cardiovascular benefits Liver protective Maintain glucose at existing normal levels Maintain smooth muscle contraction Immunomodulatory Support healthy sleep patterns Heart health Skin health Iridoids are Non-Specific (They Adapt)
Noni Has a Higher Concentration of Iridoids
Noni Has More Iridoids than Branded Super Fruit Juices From blueberry concentrate – no noni iridoids These contain none mg/mL
So, which fruit is really super? mg/mL not a noni iridoid
Iridoids are superior because…
Iridoids are highly stable They can withstand the rigors of processing and pasteurization 1.The bioactive power does not degrade in the manufacturing process
TNI’s scientists tested the Iridoid levels of an unopened bottle of Tahitian Noni® Juice that was over 7 years old and found that the Iridoid level and activity was almost the same as a new bottle
Stability of Iridoids in Tahitian Noni® Original™ Bioactive Beverage
Comparison of Bioactive Stability Note: DAA is major bioactive in noni fruit; cyanidin 3-glucoside is a major bioactive in fresh açai fruit
Iridoids are highly absorbable As such, Iridoids are easily absorbed into the bloodstream and are delivered to cells throughout the body 2. Highly bioavailable
The unique bioactives in Tahitian Noni® Bioactive Beverages make it a world class adaptogen.
What exactly are adaptogens?
3 Properties of Adaptogens 1.They are Safe 2.They have a broad range of effects 3.They have a normalizing effect on the body
1. Safe Number of Negative Effects 0 ml/kg body weight TNJ Coffee
2. They have a broad range of effects Bioactives and Iridoids benefit many areas and support health within the body
People experience enhanced immunity, energy, endurance, maintenance of cholesterol at existing normal levels, etc. when noni is consumed every day These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Bioactive A biologically active substance. A phytochemical that has a positive effect on health. Iridoid A unique type of bioactive found in noni that has adaptogenic properties and do not degrade. Adaptogen Something that helps the body adapt to stresses in a variety of ways. Has a wide range of health benefits. 3 New Terms
Quick review so far…. What makes Iridoids superior? Highly stable; do not degrade Highly bioavailable; absorb easily into bloodstream What are adaptogens? They’re safe Non-specific; wide range of benefits Normalizing effect
We are no longer Tahitian Noni® Juice
Juice Creates the wrong frame of reference from a price and benefit standpoint
We are Tahitian Noni® Bioactive Beverages
We’re not in the juice business anymore
The so-called Super Fruit Juices are not our competition, they never have been. They compete with Fresh Fruits!
Food plants, including açaí & mangosteen, are most bioactive when eaten fresh. Once pasteurized, they lose most of their bioactive power. This makes other super fruit juices irrelevant
NOT super fruit juice companies because their juices don’t really do anything Who are our competitors?
Our true competitors attempt to do what Tahitian Noni® Bioactive Beverages do
We take a different approach
We offer efficacy against a broad range of needs We do it naturally We do it cost effectively We do it safely Our Advantage
When it comes to delivering the benefits of Tahitian Noni® Bioactive Beverages, no other product comes close
1.Safety clinical trial −96 people, double-blind, placebo-controlled, one month trial, high dose of 750 ml/day (¾ bottle) −TNJ absolutely safe & reduced number of illness related events 2.Antioxidant- in heavy smokers −285 people, double-blind, placebo-controlled, one month trial −As little as 1 serving TNJ per day (30 mL or 1 oz) lowered free radicals significantly (fruit juice placebo had no significant effect) 3.DNA protection- aromatic DNA adducts in heavy smokers −203 people, double-blind, placebo-controlled, one month trial −As little as 1 serving TNJ per day (30 mL or 1 oz) supported DNA protection 4.Heart Health in heavy smokers −132 people, double-blind, placebo-controlled, one month trial −Supported a healthy heart and cardiovascular system −Placebo had no effect TNJ Human Clinical Studies
5.Joint health of the neck −90 people, therapeutic control groups, one month trial −1 serving of TNJ alone supported healthy range of movement ; combination of TNJ & standard therapy had further increased benefits 6.Joint health of the hip & knee (not yet published) −82 people, three month open label trial −3 oz. (90 mL) TNJ per day significantly improved joint health of the hip and knee 7.Energy/Endurance −40 people, placebo-controlled, three week trial −TNJ increased endurance by 21% and increased antioxidant activity by 25% −Placebo (blackberry juice) had no effect 8.Immune boosting & antioxidant −12 people, two month pilot study −TNJ increased adaptive immune system activity by 32% and innate immune system activity by 30% −TNJ decreased oxidative stress in the body by 19% TNJ Human Clinical Studies (cont)
9. Drug screen test −6 people, pilot study with urine drug screening tests −TNJ does not contain illegal drugs or cause false positive results 10. Cardio health trial −10 people, one month open label trial −4 oz. TNJ per day supported a healthy cardiovascular system 11.DNA protection MDA (oxidative stress related) DNA adducts in heavy smokers −203 people, double-blind, placebo-controlled, one month trial −TNJ protected DNA from MDA caused DNA damage by 53% 12. Menopause −8 post-menopausal women, placebo-controlled, three month pilot study −TNJ increased improved mood and energy TNJ Human Clinical Studies (cont)
13.Heart Health —non-smoker −10 people, one month pilot study −Already healthy cholesterol values remained within healthy range −TNJ has heart health benefits in non-smokers 14. Antioxidant—non-smoker (not yet formally published) −30 people, one hour absorption study, open label trial −TNJ caused a 2-fold and 4.6-fold increase in antioxidant activities of blood plasma and blood cell mass, respectively, when compared to orange juice 15.Noni Leaf Serum (not TNJ, but still a TNI noni based product) −25 people, skin protection study −Noni leaf extracts in the serum protected the skin against ultraviolet ray (UV) induced redness & swelling (erythema) by approximately 350%. TNJ Human Clinical Studies (cont)
16.Skin health Published case series (19 cases) demonstrated that TNJ, taken internally and applied topically, was 66.6% effective in supporting skin health. 17.Post-market safety surveillance study Published in EFSA opinion, covers more than 106,000,000 bottles consumed since 1996 Health complaint surveillance of TNJ consumers reveal no negative health trends; TNJ demonstrated to be very safe 18.European epidemiological survey 1,712 people, published epidemiological survey of TNJ consumers in Europe Most commonly experienced health benefits from TNJ use are more energy (39.3%), better overall feeling (20.8%), improved sleep (8.4%), digestive support (8.9%), and respiratory support (7.1%). TNJ Human Epidemiological Studies
Product Human clinical studies Studies with significant results Significant Source of flavonoids Significant source of iridoids TAHITIAN NONI®14 MonaVie1 Xango1 Xyngular Zrii Zija Koopuwa
Now that we understand the science behind Tahitian Noni® Bioactive Beverages, what changes did we need to make?
We needed to be more relevant We needed more modern packaging Packaging that was as exciting as our message Packaging that is more environmentally friendly Packaging that tells our story
More affordable beverages Beverages that fit our consumers’ lifestyle Beverages that fit our consumers’ needs We also needed …
Tahitian Noni International has created new packaging options that are both modern and environmentally friendly
Lighter to carry Lighter to ship Unbreakable Reusable Recyclable Lighter to carry Lighter to ship Unbreakable Less solid waste Recyclable Convenient Aluminum BottlesThe Quad – Fridge box
Recycled aluminum saves 96% more energy Aluminum is over 20% more recyclable than glass Almost half of all aluminum cans in existence are recycled compared to under 24% of glass bottles Our Environmental Commitment
Our new aluminum bottles are almost 90% lighter 30% less greenhouse gasses are outputted during shipping Our Environmental Commitment
The Quad – Fridge box
4 Liter - Quad Bioactive Lighter to carry Lighter to ship Unbreakable Less solid waste Recyclable Convenient
Available sizes: 750ml aluminum bottle 1 liter *glass bottle 4 liter quad * Will eventually be discontinued in US. Tahitian Noni® Original Iridoid count: 30 mg of noni and blueberry Iridoids per 2 oz. serving
Tahitian Noni® Original Pricing: ItemAuto ShipRegularCV/QV 4 Liter (*glass)$126.00$ Liter Quad$120.00$ ml - 4$95.00$ ml - 2$50.00$ ml - 1$26.00$ * Will eventually be discontinued in US.
Tahitian Noni® Family (Grape) Ingredients: Noni puree Grape juice
Tahitian Noni® Family (Grape) Available sizes: 750ml aluminum bottle 4 Liter quad Iridoid count: 15 mg of noni Iridoids per 2 oz. serving
Pricing: ItemAuto ShipRegularCV/QV 4 Liter Quad$70.00$ ml - 4$56.00$ ml - 2$30.00$ ml - 1$16.00$ Tahitian Noni® Family (Grape)
Tahitian Noni® Family (Mango Passionfruit) Ingredients: Noni puree Mango juice Passionfruit juice Apple juice
Tahitian Noni® Family (Mango Passionfruit) Available sizes: 750ml aluminum bottle 4 Liter quad Iridoid count: 15 mg of noni Iridoids per 2 oz. serving
Tahitian Noni® Family (Mango Passionfruit) Pricing: ItemAuto ShipRegularCV/QV 4 Liter Quad$70.00$ ml - 4$56.00$ ml - 2$30.00$ ml - 1$16.00$
Tahitian Noni® Extra Available sizes: 750ml aluminum bottle 4 liter Quad Iridoid count: 60 mg of Iridoids per 2 oz. serving Widest range of Iridoids Noni, Blueberry, & Olive Iridoids
Pricing: Tahitian Noni® Extra ItemAuto ShipRegularCV/QV 4 Liter Quad$160.00$ ml - 4$130.00$ ml – 2$70.00$ ml – 1$38.00$
Tahitian Noni® Pure Ingredients: Noni puree Noni leaf tea
Tahitian Noni® Pure Available sizes: 15ml pouch (10 pack) 750ml aluminum bottle * Will be changed to aluminum when current supply of glass runs out. Iridoid count: 72 mg of noni and noni tea leaf Iridoids per 2 oz. serving
Tahitian Noni® Pure Pricing: ItemAuto ShipRegularCV/QV 4-750ml$100.00$120.00$ ML$55.00$65.00$ ML$30.00$35.00$ ml (10pack)$12.00$15.000
So which Tahitian Noni® Bioactive Beverage™ is right for you?
Enhance the immune system* Neutralize free radicals* Promote heart health* Boost energy naturally* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Tahitian Noni® Family is a delicious bioactive beverage that supports the immune system, neutralizes free radicals, boosts energy naturally, and more.*
Tahitian Noni® Original has something other juices don’t... powerful bioactives that strengthen and balance the whole body.* Enhance the immune system* Neutralize free radicals* Promote heart health* Boost energy naturally* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Boost energy and endurance* Improve joint health* Speed recovery time* Support heart health* Enhance the immune system* Tahitian Noni® Extra delivers a potent blend of noni, blueberry, and olive Iridoids that boosts energy and endurance, speeds recovery time, promotes heart health, and more.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Tahitian Noni® Pure is the most concentrated version of our bioactive beverages, stripped down to the essential noni Iridoids and nutrients. Just one ounce adds a potent iridoid kick to your favorite food or drink. It’s straight-from-the-source support for your heart, joints, and immune system.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Packaging will tell our story and reinforce the adaptogenic benefits of noni.
Untapped Market 5,371,834,792 Kids, Teens, Young Adults Old Product Strategy – Potential Customers = 1,384,152,447 Age 55+
New Product Strategy – Opens up a whole new world Potential Customers = 6,755,987,239 Ages
In 1996, we created the Super Fruit Juice Industry Since then, many have tried to copy us In 2010, we will create a brand new industry
The Bioactive Beverage Industry
The best product The best science behind our product The best compensation plan A brand new industry We have it all!
“To bless the whole earth with the natural goodness of Tahitian Noni as we Tell the Story of lives transformed.” Our Mission is clear ….
Everyone Everywhere Every Day Imagine the Possibilities