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1 1 Slide © 2001 South-Western College Publishing/Thomson Learning Anderson Sweeney Williams Anderson Sweeney Williams Slides Prepared by JOHN LOUCKS QUANTITATIVE METHODS FOR BUSINESS 8e QUANTITATIVE METHODS FOR BUSINESS 8e

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2 2 Slide Chapter 4 Decision Analysis, Part A n Problem Formulation n Decision Making without Probabilities n Decision Making with Probabilities

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3 3 Slide Problem Formulation n A decision problem is characterized by decision alternatives, states of nature, and resulting payoffs. n The decision alternatives are the different possible strategies the decision maker can employ. n The states of nature refer to future events, not under the control of the decision maker, which may occur. States of nature should be defined so that they are mutually exclusive and collectively exhaustive.

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4 4 Slide Influence Diagram n An influence diagram is a graphical device showing the relationships among the decisions, the chance events, and the consequences. n Squares or rectangles depict decision nodes. n Circles or ovals depict chance nodes. n Diamonds depict consequence nodes. n Lines or arcs connecting the nodes show the direction of influence.

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5 5 Slide Payoff Tables n The consequence resulting from a specific combination of a decision alternative and a state of nature is a payoff. n A table showing payoffs for all combinations of decision alternatives and states of nature is a payoff table. n Payoffs can be expressed in terms of profit, cost, time, distance or any other appropriate measure.

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6 6 Slide Decision Trees n A decision tree is a chronological representation of the decision problem. n Each decision tree has two types of nodes; round nodes correspond to the states of nature while square nodes correspond to the decision alternatives. n The branches leaving each round node represent the different states of nature while the branches leaving each square node represent the different decision alternatives. n At the end of each limb of a tree are the payoffs attained from the series of branches making up that limb.

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7 7 Slide Decision Making without Probabilities n Three commonly used criteria for decision making when probability information regarding the likelihood of the states of nature is unavailable are: the optimistic approachthe optimistic approach the conservative approachthe conservative approach the minimax regret approach.the minimax regret approach.

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8 8 Slide Optimistic Approach n The optimistic approach would be used by an optimistic decision maker. n The decision with the largest possible payoff is chosen. n If the payoff table was in terms of costs, the decision with the lowest cost would be chosen.

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9 9 Slide Conservative Approach n The conservative approach would be used by a conservative decision maker. n For each decision the minimum payoff is listed and then the decision corresponding to the maximum of these minimum payoffs is selected. (Hence, the minimum possible payoff is maximized.) n If the payoff was in terms of costs, the maximum costs would be determined for each decision and then the decision corresponding to the minimum of these maximum costs is selected. (Hence, the maximum possible cost is minimized.)

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10 Slide Minimax Regret Approach n The minimax regret approach requires the construction of a regret table or an opportunity loss table. n This is done by calculating for each state of nature the difference between each payoff and the largest payoff for that state of nature. n Then, using this regret table, the maximum regret for each possible decision is listed. n The decision chosen is the one corresponding to the minimum of the maximum regrets.

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11 Slide Example Consider the following problem with three decision alternatives and three states of nature with the following payoff table representing profits: States of Nature States of Nature s 1 s 2 s 3 s 1 s 2 s 3 d 1 4 4 -2 d 1 4 4 -2 Decisions d 2 0 3 -1 Decisions d 2 0 3 -1 d 3 1 5 -3 d 3 1 5 -3

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12 Slide Example n Optimistic Approach An optimistic decision maker would use the optimistic approach. All we really need to do is to choose the decision that has the largest single value in the payoff table. This largest value is 5, and hence the optimal decision is d 3. Maximum Maximum Decision Payoff Decision Payoff d 1 4 d 1 4 d 2 3 d 2 3 choose d 3 d 3 5 maximum choose d 3 d 3 5 maximum

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13 Slide Example n Formula Spreadsheet for Optimistic Approach

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14 Slide Example n Solution Spreadsheet for Optimistic Approach

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15 Slide Example n Conservative Approach A conservative decision maker would use the conservative approach. List the minimum payoff for each decision. Choose the decision with the maximum of these minimum payoffs. Minimum Minimum Decision Payoff Decision Payoff d 1 -2 d 1 -2 choose d 2 d 2 -1 maximum choose d 2 d 2 -1 maximum d 3 -3 d 3 -3

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16 Slide Example n Formula Spreadsheet for Conservative Approach

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17 Slide Example n Solution Spreadsheet for Conservative Approach

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18 Slide Example n Minimax Regret Approach For the minimax regret approach, first compute a regret table by subtracting each payoff in a column from the largest payoff in that column. In this example, in the first column subtract 4, 0, and 1 from 4; in the second column, subtract 4, 3, and 5 from 5; etc. The resulting regret table is: s 1 s 2 s 3 s 1 s 2 s 3 d 1 0 1 1 d 1 0 1 1 d 2 4 2 0 d 2 4 2 0 d 3 3 0 2 d 3 3 0 2

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19 Slide Example n Minimax Regret Approach (continued) For each decision list the maximum regret. Choose the decision with the minimum of these values. Decision Maximum Regret Decision Maximum Regret choose d 1 d 1 1 minimum choose d 1 d 1 1 minimum d 2 4 d 2 4 d 3 3 d 3 3

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20 Slide Example n Formula Spreadsheet for Minimax Regret Approach

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21 Slide Example n Solution Spreadsheet for Minimax Regret Approach

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22 Slide Decision Making with Probabilities n Expected Value Approach If probabilistic information regarding he states of nature is available, one may use the expected value (EV) approach.If probabilistic information regarding he states of nature is available, one may use the expected value (EV) approach. Here the expected return for each decision is calculated by summing the products of the payoff under each state of nature and the probability of the respective state of nature occurring.Here the expected return for each decision is calculated by summing the products of the payoff under each state of nature and the probability of the respective state of nature occurring. The decision yielding the best expected return is chosen.The decision yielding the best expected return is chosen.

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23 Slide Expected Value of a Decision Alternative n The expected value of a decision alternative is the sum of weighted payoffs for the decision alternative. n The expected value (EV) of decision alternative d i is defined as: where: N = the number of states of nature P ( s j ) = the probability of state of nature s j P ( s j ) = the probability of state of nature s j V ij = the payoff corresponding to decision alternative d i and state of nature s j V ij = the payoff corresponding to decision alternative d i and state of nature s j

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24 Slide Example: Burger Prince Burger Prince Restaurant is contemplating opening a new restaurant on Main Street. It has three different models, each with a different seating capacity. Burger Prince estimates that the average number of customers per hour will be 80, 100, or 120. The payoff table for the three models is as follows: Average Number of Customers Per Hour Average Number of Customers Per Hour s 1 = 80 s 2 = 100 s 3 = 120 s 1 = 80 s 2 = 100 s 3 = 120 Model A $10,000 $15,000 $14,000 Model A $10,000 $15,000 $14,000 Model B $ 8,000 $18,000 $12,000 Model B $ 8,000 $18,000 $12,000 Model C $ 6,000 $16,000 $21,000 Model C $ 6,000 $16,000 $21,000

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25 Slide Example: Burger Prince n Expected Value Approach Calculate the expected value for each decision. The decision tree on the next slide can assist in this calculation. Here d 1, d 2, d 3 represent the decision alternatives of models A, B, C, and s 1, s 2, s 3 represent the states of nature of 80, 100, and 120.

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26 Slide Example: Burger Prince n Decision Tree 11.2.4.4.4.2.4.4.2.4 d1d1d1d1 d2d2d2d2 d3d3d3d3 s1s1s1s1 s1s1s1s1 s1s1s1s1 s2s2s2s2 s3s3s3s3 s2s2s2s2 s2s2s2s2 s3s3s3s3 s3s3s3s3 Payoffs 10,000 15,000 14,000 8,000 18,000 12,000 6,000 16,000 21,000 22 33 44

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27 Slide Example: Burger Prince n Expected Value For Each Decision Choose the model with largest EV, Model C. 33 d1d1d1d1 d2d2d2d2 d3d3d3d3 EMV =.4(10,000) +.2(15,000) +.4(14,000) = $12,600 = $12,600 EMV =.4(8,000) +.2(18,000) +.4(12,000) = $11,600 = $11,600 EMV =.4(6,000) +.2(16,000) +.4(21,000) = $14,000 = $14,000 Model A Model B Model C 22 11 44

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28 Slide Example: Burger Prince n Formula Spreadsheet for Expected Value Approach

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29 Slide n Solution Spreadsheet for Expected Value Approach Example: Burger Prince

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30 Slide The End of Chapter 4, Part A

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