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Unit 7: Part A Running a successful Company: Ten Rules that Worked for Me 21st Century College English: Book 4.

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Presentation on theme: "Unit 7: Part A Running a successful Company: Ten Rules that Worked for Me 21st Century College English: Book 4."— Presentation transcript:

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2 Unit 7: Part A Running a successful Company: Ten Rules that Worked for Me 21st Century College English: Book 4

3 Pre-Reading Activities Pre-Reading ActivitiesPre-Reading ActivitiesPre-Reading Activities Text A: Language Points Text A: Language PointsText A: Language PointsText A: Language Points Exercises ExercisesExercises Assignment AssignmentAssignment Unit 7: Part A Running a Successful Company: Ten Rules that Worked for Me

4 Pre-Reading Activities Preview PreviewPreview Pre-Reading Listening Pre-Reading ListeningPre-Reading ListeningPre-Reading Listening

5 What does it take to make it to the top in business? Sam Walton change the face of retailing in the United States by putting huge Wal-Mart stores into small communities. In “Running a Successful Company: Ten Rules that Worked for Me”, he gives some commonsense advice on business management. Text B, “The Jeaning of America – and the World,” tells another business success story. Levi Strauss, a German-Jewish Businessman, emigrated to California’s gold fields where he struck it rich by creating the blue jeans that have become an international icon. The author of Text C, “The Purest Treasure,” argues that brand names are the key to a company’s reputation and explains why they should be carefully managed for the long haul, not squeezed for the short- term profits. Pre-Reading Activities Preview

6 Before listening to the tape, have a quick look at the following words. Then listen to the tape again choose the best answers for the following questions. gospel 福音 partner 合伙人 unpredictable 不可预测的 Pre-Reading Activities Check-up

7 1.Most of Sam Walton’s “Rules for succeeding in Business” are ___________. A)new ideas resulting from research. B)old ideas, but useful ones. C)rules that must be followed exactly. D)secrets that most people don ’ t know. Pre-Reading Activities 1.Most of Sam Walton’s “Rules for succeeding in Business” are ___________. A)new ideas resulting from research. B)old ideas, but useful ones. C)rules that must be followed exactly. D)secrets that most people don ’ t know.

8 2.What does Sam Walton say about hard work and cooperation? A)They are so basic that he doesn’t include them in his list of rules. B)They can make up for many other weakness. C)They are more important in some business that others. D)American businesses need to learn to do them better. Pre-Reading Activities 2.What does Sam Walton say about hard work and cooperation? A)They are so basic that he doesn’t include them in his list of rules. B)They can make up for many other weakness. C)They are more important in some business that others. D)American businesses need to learn to do them better.

9 3.Which of the following does Sam Walton NOT say you should do in business? A)Make a strong commitment to your business. B)share profits with your employees. C)Keep secrets from your employees. D)Show your appreciation for your employees. Pre-Reading Activities 3.Which of the following does Sam Walton NOT say you should do in business? A)Make a strong commitment to your business. B)share profits with your employees. C)Keep secrets from your employees. D)Show your appreciation for your employees.

10 4.What is Sam Walton’s main purpose in writing this passage? A)To give some guidelines for success in business. B)To describe how his company became successful. C)To tell the story of his life in the retail business. D)To emphasize the importance of hard work and cooperation. Pre-Reading Activities Script 4.What is Sam Walton’s main purpose in writing this passage? A)To give some guidelines for success in business. B)To describe how his company became successful. C)To tell the story of his life in the retail business. D)To emphasize the importance of hard work and cooperation.

11 You know, I’ve been in the retail business for almost five decades. And in that time, I’ve changed my mind about some important things and adopted some new ideas. But most of the things I believe in today are the same old values and beliefs I held when I was just starting out. There are a couple of comments I want to make before I give you my list: First of all, I’m not even going to mention the importance of hard work and cooperation. If you don’t know about them already, nothing I have to say is going to help you. Also, remember that my rules are not the holy gospel. They’ve worked for me, but I’ve always enjoyed breaking other people’s rules and you may want to do that too. I think that’s enough of a warning: Now here comes some of Sam’s Rules for building a Business: 1)Commit to your business. If you believe in what you’re doing you can overcome almost any problem, and your passion will spread to your partners. 2)Share your profits with everyone in your company. If you treat your employees like partners, they will really care about doing their best. 3)Motivate the people in your company and I don’t just mean with money. Set high goals, encourage competition, and stay unpredictable. 4)Communicate all you can. Information is power and you need to give everyone in the company all the power they need to succeed. 5)Appreciate everyone in your company. Nothing else can take the place of a few, well-chosen words of praise. They cost nothing, but they are worth a fortune. Well, that’s the first half of my list. You’re going to have to read my essay if you want to know the rest. Pre-Reading Activities

12 Language Points Text A: Running a successful company: Ten Rules that Worked for me Running a successful company: Ten Rules that Worked for me

13 Running a successful company: Ten Rules that Worked for me Sam Walton Sam Walton Sam Walton Sam Walton 1 A whole lot has changed about the retailing business in the forty-seven years we've been in it — including some of my theories. We've changed our minds about some significant things along the way and adopted some new principles — particularly about the concept of partnership in a corporation. But most of the values and the rules and the techniques we've relied on have stayed the same the whole way. Some of them are such simple commonsense old favorites that they hardly seem worth mentioning. along the wayalong the way Language Points

14 2 This isn't the first time that I've been asked to come up with a list of rules for success, but it is the first time I've actually sat down and done it. I'm glad I did because it's been a revealing exercise for me. I do seem to have a couple of dozen things that I've singled out at one time or another as the "key" to the whole thing. One I don't even have on my list is "work hard." If you don't know that already, or you're not willing to do it, you probably won't be going far enough to need my list anyway. And another I didn't include on the list is the idea of building a team. If you want to build an enterprise come up with a list of rules for successI'm glad I did because it's been a revealing exercise for meI do seem to have a couple of dozen things that I've singled out at one time or another as the "key" to the whole thingIf you don't know that already, or you're not willing to do it, you probably won't be going far enough to need my list anywaybuilding a teamcome up with a list of rules for successI'm glad I did because it's been a revealing exercise for meI do seem to have a couple of dozen things that I've singled out at one time or another as the "key" to the whole thingIf you don't know that already, or you're not willing to do it, you probably won't be going far enough to need my list anywaybuilding a team Language Points

15 of any size at all, it almost goes without saying that you absolutely must create a team of people who work together and give real meaning to that overused word "teamwork." To me, that's more the goal of the whole thing, rather than some way to get there. it almost goes without saying that To me, that's more the goal of the whole thing, rather than some way to get thereit almost goes without saying that To me, that's more the goal of the whole thing, rather than some way to get there 3 I believe in always having goals, and always setting them high. I can certainly tell you that the folks at Wal-Mart have always had goals in front of them. In fact, we have sometimes built real scoreboards on the stage at Saturday morning meetings. the folks at Wal-Martthe folks at Wal-Mart Language Points

16 4 One more thing. If you're really looking for my advice here, trying to get something serious out of this exercise I put myself through, remember: these rules are not in any way intended to be the Ten Commandments of Business. They are some rules that worked for me. But I always prided myself on breaking everybody else's rules, and I always favored the mavericks who challenged my rules. I may have fought them all the way, but I respected them, and, in the end, I listened to them a lot more closely than I did the pack who always agreed with everything I said. So pay special attention to Rule 10, and if you interpret it in the right spirit — as it applies to you — it could mean simply: Break All the Rules. get something serious out of this exercise I put myself throughthese rules are not in any way intended to be the Ten Commandments of BusinessI listened to them a lot more closely than I did the pack who always agreed with everything I saidinterpret it in the right spiritget something serious out of this exercise I put myself throughthese rules are not in any way intended to be the Ten Commandments of BusinessI listened to them a lot more closely than I did the pack who always agreed with everything I saidinterpret it in the right spirit Language Points

17 5 For what they're worth, here they are. Sam's Rules for Building a Business: RULE 1: COMMIT to your business. Believe in it more than anybody else. I think I overcame every single one of my personal shortcomings by the sheer passion I brought to my work. I don't know if you're born with this kind of passion, or if you can learn it. But I do know you need it. If you love your work, you'll be out there every day trying to do it the best you possibly can, and pretty soon everybody around will catch the passion from you — like a fever. COMMIT to your businessCOMMIT to your business Language Points

18 RULE 2: SHARE your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations. Remain a corporation and retain control if you like, but behave as a servant leader in a partnership. Encourage your associates to hold a stake in the company. Offer discounted stock, and grant them stock for their retirement. It's the single best thing we ever did. perform beyond your wildest expectationshold a stake in the companyperform beyond your wildest expectationshold a stake in the company RULE 3: MOTIVATE your partners. Money and ownership alone aren't enough. Constantly, day by day, think of new and more interesting ways to motivate and challenge your partners. Set high goals, encourage competition, and then keep score. Make bets with Money and ownership alone aren't enoughMoney and ownership alone aren't enough Language Points

19 outrageous payoffsoutrageous payoffs. If things get stale, cross-pollinate; have managers switch jobs with one another to stay challenged. Keep everybody guessing as to what your next trick is going to be. Don't become too predictable. outrageous payoffs RULE 4: COMMUNICATE everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them. If you don't trust your associates to know what's going on, they'll know you don't really consider them partners. Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitors. the gain you get from empowering your associates more than offsets the risk of informing your competitorsthe gain you get from empowering your associates more than offsets the risk of informing your competitors Language Points

20 RULE 5: APPRECIATE everything your associates do for the business. A paycheck and a stock option will buy one kind of loyalty. But all of us like to be told how much somebody appreciates what we do for them. We like to hear it often, and especially when we have done something we're really proud of. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free — and worth a fortune. A paycheck and a stock option will buy one kind of loyalty They're absolutely free — and worth a fortuneA paycheck and a stock option will buy one kind of loyalty They're absolutely free — and worth a fortune RULE 6: CELEBRATE your successes. Find some humor in your failures. Don't take yourself so seriously. Loosen up, and everybody around you will loosen up. Have fun. Show enthusiasm always. When all else fails, put on a costume and sing a silly song. Find some humor in your failuresLoosen up, and everybody around you will loosen upFind some humor in your failuresLoosen up, and everybody around you will loosen up Language Points

21 Then make everybody else sing with you. Don't do a hula on Wall Street like I did. Think up your own stunt. All of this is more important, and more fun, than you think, and it really fools the competition. “Why should we take those cornballs at Wal-Mart seriously?” Wall Streetit really fools the competitionWall Streetit really fools the competition RULE 7: LISTEN to everyone in your company. And figure out ways to get them talking. The folks on the front lines — the ones who actually talk to the customer — are the only ones who really know what's going on out there. You'd better find out what they know. This really is what total quality is all about. To push responsibility down in your organization, and to force good ideas to bubble up within it, you must listen to what your associates are trying to tell you. figure out waysThis really is what total quality is all aboutTo push responsibility down in your organization, and to force good ideas to bubble up within itfigure out waysThis really is what total quality is all aboutTo push responsibility down in your organization, and to force good ideas to bubble up within it Language Points

22 RULE 8: EXCEED your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more. Let them know you appreciate them. Fix all your mistakes, and don't make excuses — apologize. Stand behind everything you do. The two most important words I ever wrote were on that first Wal-Mart sign: "Satisfaction Guaranteed." They're still up there, and they have made all the difference. Fix all your mistakesStand behind everything you do they have made all the differenceFix all your mistakesStand behind everything you do they have made all the difference RULE 9: CONTROL your expenses better than your competition. This is where you can always find the competitive advantage. For twenty-five years running long before Wal-Mart was known as the nation's largest retailer — we ranked number one in CONTROL your expenses better than your competition. This is where you can always find the competitive advantageCONTROL your expenses better than your competition. This is where you can always find the competitive advantage Language Points

23 our industry for the lowest ratio of expenses to sales. You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you're too inefficient. you can be brilliant and still go out of business if you're too inefficientyou can be brilliant and still go out of business if you're too inefficient RULE 10: SWIM upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction. But be prepared for a lot of folks to wave you down and tell you you're headed the wrong way. I guess in all my years, what I heard more often than anything was: a town of less than 50,000 population cannot support a discount store for very long. RULE 10: SWIM upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction. But be prepared for a lot of folks to wave you down and tell you you're headed the wrong way. I guess in all my years, what I heard more often than anything was: a town of less than 50,000 population cannot support a discount store for very long. be prepared for a lot of folks to wave you down be prepared for a lot of folks to wave you down Language Points

24 6 Those are some pretty ordinary rules, some would say even simplistic. The hard part, the real challenge, is to constantly figure out ways to execute them. You can't just keep doing what works one time, because everything around you is always changing. To succeed, you have to stay out in front of that change. some would say even simplisticThe hard part, the real challenge, is to constantly figure out ways to execute themsome would say even simplisticThe hard part, the real challenge, is to constantly figure out ways to execute them (1345 words) Language Points

25 Text-related information Sam Walton was an American retail magnate who founded Wal- Mart Stores,Inc., the largest retail- sales chain in the United states. He graduated from the University of Missouri with a degree in economics in 1949. And he opened his own Ben-Franklin variety store in 1945. Based on his concept for a discount-store chain in small towns. Walton opened the first Wal-Mart store in 1962. Sam Walton was an American retail magnate who founded Wal- Mart Stores,Inc., the largest retail- sales chain in the United states. He graduated from the University of Missouri with a degree in economics in 1949. And he opened his own Ben-Franklin variety store in 1945. Based on his concept for a discount-store chain in small towns. Walton opened the first Wal-Mart store in 1962. Sam Walton 萨姆 · 沃尔顿

26 along the way — during the course, during the time Examples: I’ve been I this job for thirty years, and I’ve picked a good deal of experience along the way.(=during the time )I’ve been I this job for thirty years, and I’ve picked a good deal of experience along the way.(=during the time ) There were a few problems along the way (=during the course of the event). There were a few problems along the way (=during the course of the event).

27 come up with a list of rules for success — make a list of ways to success come up with – think of, create or produce (a plan, idea, solution, etc.) Examples: It did not take long to come up with a convincing example.It did not take long to come up with a convincing example. The suspects struggled to come up with a good excuse about why they were in the bank at midnight.The suspects struggled to come up with a good excuse about why they were in the bank at midnight.

28 I ’ m glad I did because it ’ s been a revealing exercise for me. —I’m glad that I made such a list, because in the process of making the list I myself learned something. An action, statement or experience that is revealing teaches you something that didn’t know, esp. about another person and their attitudes and feelings. Examples: The joke is revealing of what he is really thinking.The joke is revealing of what he is really thinking. He has nothing very revealing to say.He has nothing very revealing to say. Translate the sentence: ? 我很高兴这样做了,因为这对我是一次很有启发的练习。

29 I do seem to have a couple of dozen things that I ’ ve singled out … as the “ key ” to the whole thing —it seems that I really have some dozens of rules which I’ve found from among others … to be most important to the entire business. single out — select or identify(sb./sth) from others, e.g. for special attention. Examples: Which Would you single out as the best?Which Would you single out as the best? The teacher singled out the student with the best voice to sing the national anthem before the football game.The teacher singled out the student with the best voice to sing the national anthem before the football game. Translate the sentence: ? 我似乎确实有几十条东西,我曾经在某个时候将它们挑出来 作为一切的 “ 关键 ” 。

30 If you don ’ t know that already, or you ’ re not willing to do it, you probably won ’ t be going far enough to need my list anyway. — If by now you don’t know that (i.e. “work hard”), or you’re not willing to do it, you probably won’t be so successful as to need my list of rules in any case. go far (in life) — (of people) be very successful Examples: Someone as intelligent as you are should go far.Someone as intelligent as you are should go far. Janet’s IQ was only 74, so her teachers assumed that she wouldn’t go very far life.Janet’s IQ was only 74, so her teachers assumed that she wouldn’t go very far life. Translate the sentence: ? 如果你还不知道这一点,或者不愿意这样去做,那你也许还 没有达到需要我的单子的时候。

31 build a team —create a team of people who work together A team is a group of people who work together for a particular purpose, esp. one that can work well together. Hence the compounds teamwork ( the ability of a group of people have to work well together) and team spirit ( the feeling of pride and loyalty that exist among the members of a group and that makes them want their group to do well or to be the best.

32 it goes without saying that — it’s so obvious that …; everyone know that… If something goes without saying, it is so obvious that you do not need to explain it. Examples: It goes without saying that I am grateful for all your help. It goes without saying that I am grateful for all your help. It goes without saying that Chinese food is the most delicious in the world.It goes without saying that Chinese food is the most delicious in the world.

33 To me, that’s more the goal of the whole thing, rather than some way to get there. - As far as I am concerned, that (=teamwork) is something that I want to achieve; it’s not a way to achieve something. Translate the sentence: ? 母亲却为完成愿望的坚定决心所激励着。

34 the folks at Mal-Mart —the employees of Wal-Mart Folks are people, sometimes used showing affection. Sam Walton uses the word to show his close personal relationship with his employees.

35 Text-related information Wal-Mart Stores, Inc. is a U.S. retail firm based in Bentonville, Ark. It was the third largest retail chain in the U.S. by 1990, after Sears and K mart. In 1995, the company created 85,000 new Wal-Mart jobs and supported thousands of U.S. manufacturing jobs. More than 600,000 Americans work at Wal- Mart. Wal-Mart 沃尔 · 玛特

36 get something serious out of this exercise I put myself through —learn something important from this list I come up with. Translate the sentence: ? 从我经历的这次练习中得到一些需要认真思考的东西。

37 These rules are not in any way intended to be the Ten Commandment of Business —these rules are by no means meant to be the established rules for doing business. Translate the sentence: ? 我绝对无意把这些法则当作商业十戒

38 I listened to them a lot more closely than I did the pack who always agreed with everything I said — I listened to those who questioned my rules much more carefully than l listened to those who always agreed with everything I said. Translate the sentence: ? 比起那帮对我所说的一切唯唯诺诺的人,我更认真地倾听 他们的意见。

39 interpret it in the right spirit —understand it as it essentially means The spirit of something such as a law, rule or an agreement is the way that was intended to be interpreted or applied.

40 Commit to your business — Devote yourself to your business When you commit to or commit yourself to a particular principle or course of action, you promise to give your time or money, or your loyalty to it. Examples: If you want to be and actor you have to really commit yourself to it. If you want to be and actor you have to really commit yourself to it. The president said that once he had committed to this course of action, there was no going back.The president said that once he had committed to this course of action, there was no going back.

41 perform beyond your wildest expectation — do much better than you can ever expect Translate the sentence: ? 取得意想不到的业绩

42 hold a stake in the company — have a share or an interest in the company. A stake is literally an amount of money which a gambler bets on a horse in a race, etc. by extension it means an interest, usually of a financial kind. Examples: The bar was the scene of poker games with stakes of many hundreds of dollars. The bar was the scene of poker games with stakes of many hundreds of dollars. The Government owned a large stake in the oil industry.The Government owned a large stake in the oil industry.

43 Money and ownership alone aren’t enough — money and share-holding are not enough to motivate your partners Translate the sentence: ? 单单靠金钱和作有权还不够

44 outrageous payoffs — extremely large rewards You describe something as outrageous when it is very unusual and unconventional Examples: Outrageous remarks designed to shock listeners. Outrageous remarks designed to shock listeners. It will be a fairly sober party, so I don’t wear anything too outrageous.It will be a fairly sober party, so I don’t wear anything too outrageous.

45 The gain you get from empowering your associates more than offsets the risk of informing your competitors —you gain much from informing your partners and this giving them power then you may possibly lose in case your competitors get such information If one quantity or amount offsets another quantity or amount, the two quantity or amount balance each other so that an advantage or disadvantage is cancelled out. Examples: Higher prices would offset their wage increases. Higher prices would offset their wage increases. The extra cost of traveling to work is offset by the lower price of houses here.The extra cost of traveling to work is offset by the lower price of houses here.

46 partner and associate partner implies especially an associate in a business (partnership) or one of the two associates in some game, in a dance or in marriage, while associate is a general term, referable to anyone whose company one enjoys or tolerates more or less regularly and usually on terms of equality. Examples: He is a partner in an insurance company.He is a partner in an insurance company. I can’t go to the dance if I haven’t got a partner.I can’t go to the dance if I haven’t got a partner. A person is known by his associates.A person is known by his associates. His associates included all the prominent young men of the town.His associates included all the prominent young men of the town.

47 A pay check and a stock option will buy one kind of loyalty. —money and ownership will make your partners loyal to the business in one way. stock option — a right granted by a corporation to its partners or employees as a form of compensation that allows purchase of corporate stock at a fixed price at a specified time with reimbursement derived from the difference between purchase and market price

48 loyalty and devotion loyalty suggests a personal and emotional feeling while devotion stresses zeal in service. Examples: I’m convinced of your loyalty to the cause.I’m convinced of your loyalty to the cause. Their devotion to their children is plain to see.Their devotion to their children is plain to see. He set out to prove the loyalty of his nature by devotion to the employer who had promoted him.He set out to prove the loyalty of his nature by devotion to the employer who had promoted him.

49 They are absolutely free – and worth a fortune — they (=words of praise) cost nothing, yet they are worth a lot. free — free of charge

50 Find some humor in your failures — find something amusing in what you have failed Translate the sentence: ? 在失败中寻找某种幽默(有趣的东西)

51 Loosen up, and everybody around you will loosen up — if your relax, then everybody around you will relax Translate the sentence: ? 如果你放松,那你周围的每个人也会放松。

52 Text-related information Wall Street is a street in the southern section of the borough of Manhattan, in New York City, which has been the location of some of the chief financial institutions of the United States. Wall Street is a worldwide symbol of high finance and investment an, as such, has entered modern mythology. Wall Street 华尔街

53 it really fools the competition — it certainly deceives the competitors Translate the sentence: ? 它的确可以愚弄竞争者

54 figure out ways — think of ways If you figure out a solution to a problem, or the reason for something, you succeed in solving or understand it. Examples: We tried to figure out a way to see them. We tried to figure out a way to see them. She has not yet figured out what she is going to do next.She has not yet figured out what she is going to do next.

55 This is really is what total quality is all about — this really is the essence of total quality Translate the sentence: ? 这才是全面质量管理的真正内涵。 be all about sth/sb — have sb/sth as its subject matter or main point of interest Example: The news is all about the latest summit meeting.The news is all about the latest summit meeting.

56 to push responsibility down in your organization, and to force good ideas to bubble up within it —to encourage workers at lower levels in your business to take more initiative, and to make them come up with more good ideas. within in — within your organization Translate the sentence: ? 要把责任在机构里层层推下去,促使好主意不断涌现

57 fix all your mistakes — compensate for all that you have not done properly (for your customer) Translate the sentence: ? 弥补所有的错误

58 Stand behind everything you do —Guarantee that you will be responsible for everything that you do. Translate the sentence: ? 对你自己所做的每件事负责。

59 they have made all the difference — they (= the two words “Satisfaction Guaranteed”) have helped us achieve what we have now. Translate the sentence: ? 它们至关重要。

60 Control your expenses better than your competition. This is where you can always find the competitive advantage Translate the sentence: ? 比竞争对手更好的控制你的支出,这是你总能找到竞 争优势的地方。

61 you can be brilliant and still go out of business if you ‘re too inefficient —you can be very smart, but if you don’t run an efficient operation, you can still go bankrupt. Translate the sentence: ? 如果你的效率太低,那你即使非常聪明也仍然会破产。

62 be prepared for a lot of folks to wave you down — be prepared to a lot of people to persuade you not to do so Literally if you wave down a vehicle or someone driving the vehicle, you wave your hand as a signal to stop the vehicle. Example: I was driving along quite happily when a policeman waved me down. I was driving along quite happily when a policeman waved me down.

63 some would say even optimistic some would say even optimistic —some people would say these rules are even optimistic —some people would say these rules are even optimistic simplistic and simple Simplistic is used showing disapproval to mean over- simple or much simpler than what really is. Examples: The Department has based its policies on a rather simplistic analysis of the situation.The Department has based its policies on a rather simplistic analysis of the situation. The scientist’s explanation of the result of the study was considered too simplistic.The scientist’s explanation of the result of the study was considered too simplistic. I want an explanation, but make it simple. I want an explanation, but make it simple.

64 The hard part, the real challenge, is to constantly figure out ways to execute them —what is really difficult and challenging is to constantly conceive how to put the rules into practice execute and perform You perform processes that are lengthy or exacting or ceremonial in character or acts that are distinguished or striking, while you execute what exists in design or intent by bringing it into being or be putting it into effect. Examples: perform a surgical operation/the marriage service perform a surgical operation/the marriage service The escape was planned carefully and executed boldly The escape was planned carefully and executed boldly The heads of departments are agents to execute the will of the presidentThe heads of departments are agents to execute the will of the president

65 Unit 7 Exercises Ex. II Comprehension Ex. II Comprehension Ex. IV & Ex. V Vocabulary Ex. IV & Ex. V Vocabulary Part 2.2 Listening Part 2.2 Listening Exercises

66 Exercises Comprehension Ex. II, p. 227 《读写教程 IV 》 : Ex. II, p. 227

67 1.Does Sam Walton consider his rules for succeeding in business to be new and previously unknown? 2.What two ideas does Walton consider so basic that he doesn’t include them on the list? Answer the following questions: No, he says most of them have been around for a long time and he describes them as simple commonsense old favorites. The need to work hark and the need to work as a team. Exercises Comprehension

68 3.What special advice does Walton give his reader before listing his rules? 4.How does Walton say he prevented his shortcomings from affecting his work? He points out the importance of Rule 10, which says it may be alright to break all the rules. He loves his work and brings passion to it that spreads to others. Exercises Comprehension

69 5.According to Walton, what makes a good working relationship between partners? 6.Why does Walton recommend having managers switch jobs with one another? Partners should share profits, keep motivated and challenged, communicate fully, and show appreciation for each other’s work. It is intended to keep them motivated and challenged. It is intended to keep them motivated and challenged. Exercises Comprehension

70 7.What does Walton consider to be the right attitude towards failure? 8.In what area did Wal-Mart excel long before it became the nation’s largest retailer? One should keep a positive attitude in face of failure and remain cheerful and enthusiastic. Because expenses were carefully controlled, it has long had the lowest ratio of expenses to sales in the industry. Exercises Comprehension

71 Exercises Vocabulary VocabularyVocabulary  EX. IV EX. IV EX. IV  EX. V EX. V EX. V

72 Ex. IV, p. 228 《读写教程 IV 》 : Ex. IV, p. 228 Exercises Vocabulary

73 IV.Fill in the blanks with the words given below. Change the form where necessary. partnershiprevealenterprisepartnerbet outrageousstalepredictablecompetitor offset loyaltyratioexecuteteamwork 1. It is ___________ that these buildings remain empty while thousands of people have no homes. outrageous 2. In the early 1990s china had 1 doctor for every 637 inhabitant, as opposed to a ______ of 1 to 27,000 in 1949. ratio

74 3. Although the Chinese helped to develop the American West, American workers sometimes viewed Chinese immigrants as ____________ for jobs. Exercises Vocabulary 4. The great rise in national income was ______ by a reduction in the purchasing power of the dollar as a result of inflation. IV.Fill in the blanks with the words given below. Change the form where necessary. competitors offset partnershiprevealenterprisepartnerbet outrageousstalepredictablecompetitor offset loyaltyratioexecuteteamwork

75 5. The local economy includes not only state-run ___________, but also many privately owned companies and self-employed individuals. Exercises Vocabulary 6. Japanese companies see less employee mobility than American companies because of their emphasis on the virtue of _______. IV.Fill in the blanks with the words given below. Change the form where necessary. enterprises loyalty partnershiprevealenterprisepartnerbet outrageousstalepredictablecompetitor offset loyaltyratioexecuteteamwork

76 7. Given the uncertainty of the present economic situation, where it will go in the future is not ___________. Exercises Vocabulary 8. Before the football game, the two young men made a _____ about which team would score the first goal. IV.Fill in the blanks with the words given below. Change the form where necessary. predictable bet partnershiprevealenterprisepartnerbet outrageousstalepredictablecompetitor offset loyaltyratioexecuteteamwork

77 9. A professional has the right to leave the company, but he or she should be prohibited from _________ its technological secrets to others. Exercises Vocabulary 10. A joint venture is a ___________ agreement in which two or more businesses join together to carry out a single business project. 10. A joint venture is a ___________ agreement in which two or more businesses join together to carry out a single business project. IV.Fill in the blanks with the words given below. Change the form where necessary. revealing partnership partnershiprevealenterprisepartnerbet outrageousstalepredictablecompetitor offset loyaltyratioexecuteteamwork

78 11. The saying “ Easier said than done ” means that making plans is not nearly as challenging as __________ them. Exercises Vocabulary 12. She felt their relationship had lost its initial excitement and had become ______ and predicable. 12. She felt their relationship had lost its initial excitement and had become ______ and predicable. IV.Fill in the blanks with the words given below. Change the form where necessary. executing stale partnershiprevealenterprisepartnerbet outrageousstalepredictablecompetitor offset loyaltyratioexecuteteamwork

79 13. When the _________ found they were not productive in business together, they decided to break up and look for new possibilities elsewhere. Exercises Vocabulary 14. Only good ___________ will enable us to get the job done on time. IV.Fill in the blanks with the words given below. Change the form where necessary. partnershiprevealenterprisepartnerbet outrageousstalepredictablecompetitor offset loyaltyratioexecuteteamwork partners teamwork

80 Ex. V, p. 229 《读写教程 IV 》 : Ex. V, p. 229 Exercises Vocabulary

81 V.Fill in the blanks with the phrases given below. Change the form where necessary. come up withsingle outat one time or anothergo without saying put…throughin the endpride oneself oncommit to loosen upthink upfigure outbubble up stand behindwave down 1.The interviewee could feel his heart beat unbearably fast before he stepped into the office, but as he started to answer the questions, he______________ and even began to enjoy himself. 2.Don’t assume you’re always right, because ___________________ that everyone is apt to make errors. loosened up it goes without saying

82 3.Seeing the bus too crowded, I ___________ a taxi and got to work on time. Exercises Vocabulary 4.If you keep yourself open to suggestions and criticism, you’ll make alterations to your plan and, __________, manage to achieve more than expected. V.Fill in the blanks with the phrases given below. Change the form where necessary. come up withsingle outat one time or anothergo without saying put…throughin the endpride oneself oncommit to loosen upthink upfigure outbubble up stand behindwave down waved down in the end

83 5.The staff in this company __________________ the efficient and quality service they provide for their clients. Exercises Vocabulary 6.If you assure your employees that one of them will be __________ for promotion every year, they will surely be motivated to work hard. V.Fill in the blanks with the phrases given below. Change the form where necessary. come up withsingle outat one time or anothergo without saying put…throughin the endpride oneself oncommit to loosen upthink upfigure outbubble up stand behindwave down pride themselves on singled out

84 7.Our consultant _____________ all the changes that are happening in the administration of this company. Exercises Vocabulary 8.Most educators agree that it is rewarding, in terms of building character, to ________ children__________ various hardships. V.Fill in the blanks with the phrases given below. Change the form where necessary. come up withsingle outat one time or anothergo without saying put…throughin the endpride oneself oncommit to loosen upthink upfigure outbubble up stand behindwave down stands behind putthrough

85 9.I admit that I was tempted _____________________by the competitive salary that Germany offered me, but my liberal- minded boss and helpful colleagues have made me stay here. Exercises Vocabulary 10.__________ your work, and you’ll make the most of your abilities. 10.__________ your work, and you’ll make the most of your abilities. V.Fill in the blanks with the phrases given below. Change the form where necessary. come up withsingle outat one time or anothergo without saying put…throughin the endpride oneself oncommit to loosen upthink upfigure outbubble up stand behindwave down at one time or another Commit to

86 11.To bring others around to your side in a debate, you need to _____________sound reasons and convincing evidence for your argument. Exercises Vocabulary 12.If you can bring your imagination into full play, you’ll be able to _____________________________ a number of answers to this question. 12.If you can bring your imagination into full play, you’ll be able to _____________________________ a number of answers to this question. V.Fill in the blanks with the phrases given below. Change the form where necessary. come up withsingle outat one time or anothergo without saying put…throughin the endpride oneself oncommit to loosen upthink upfigure outbubble up stand behindwave down come up with come up with/figure out/think up

87 Listening Part 2.2, p. 78 《听说教程 IV 》 : Part 2.2, p. 78

88 Listening Check-up Directions:Listen to the following conversation twice and fill in the missing parts. Then listen to it for the third time and answer the questions.

89 (Company president talking with his business manager) Pres:I ’ m very pleased with the success we ’ ve had this year. A lot of the success is due to your hard work and commitment. Man:Well, I ’ ve really enjoyed working here. 1) ______________ _____________________________has really motivated us to do our best. Pres: Don ’ t think I haven ’ t appreciated the efforts of everyone in that regard! We need to send a memo to all the employees letting them know how successful the company has been this year, and how much they ’ ve accomplished in achieving the goals we set for them. Listening Your willingness to share company profits with us

90 Man:May I suggest that 2)_____________________all the employees and celebrate our success. We could give them all bonuses as a reward for their accomplishments as well. Pres:I think that ’ s a great idea. It would also give us 3) __________________________________________. Man:Another idea I have is that 4) ________________________ _____________as a means to let us know how we can improve. Pres:Hmm. The thought that just occurred to me is we need to find out 5) ____________________________. That way we couldn ’ t be producing unwanted items, which would certainly help in controlling our expenses. Listening Questions we have a big party for an opportunity to get to know one another better we have a suggestion box for the employees what the customers want as well

91 1.What the contribution does the president think the manager has made to the success of the company this year?? Answering the following questions His hard work and commitment. 2.What has motivated the manager and his collogues to do their best according to the manager? The president’s willingness to share company profits with them. Listening

92 3.What are the two suggestions the manager has made? Answering the following questions The manager has suggested having a big party for all the employees and celebrating their success and he also has suggested having a suggestion box for the employees. 4.What did the president add to the manager’s second suggestion? He said they needed to find out what the customers wanted as well. Script Listening

93 Listening (Company president talking with his business manager) Pres:I ’ m very pleased with the success we ’ ve had this year. A lot of the success is due to your hard work and commitment. Man:Well, I ’ ve really enjoyed working here. Your willingness to share company profits with us has really motivated us to do our best. Pres: Don ’ t think I haven ’ t appreciated the efforts of everyone in that regard! We need to send a memo to all the employees letting them know how successful the company has been this year, and how much they ’ ve accomplished in achieving the goals we set for them. Man:May I suggest that we have a big party for all the employees and celebrate our success. We could give them all bonuses as a reward for their accomplishments as well. Pres:I think that ’ s a great idea. It would also give us an opportunity to get to know one another better. Man:Another idea I have is that we have a suggestion box for the employees as a means to let us know how we can improve. Pres:Hmm. The thought that just occurred to me is we need to find out what the customers want as well. That way we couldn ’ t be producing unwanted items, which would certainly help in controlling our expenses.

94 1.Review Text A 2.Do exercises: Cloze(Ex. IX, p. 231) Cloze(Ex. IX, p. 231) Translation ( Ex. X& XI, p. 232) Translation ( Ex. X& XI, p. 232) 3.Structured Writing (Ex.XIII, p. 234) AssignmentAssignment


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